Will There Be A Google Penalty If You Build 50+ Page Local Lead Gen Rank And Rent Site That Have Almost Identical Keywords?

In episode 296 of our weekly Hump Day Hangouts, one participant asked if there will be a Google penalty if you build a 50+ page local lead gen rank and rent site that has almost identical keywords?

The exact question was:

Hey guys! Hope everyone is having a great lockdown summer! Ha! Here’s my question. When building out a 50+ page local lead gen rank and rent site where I intend to rent the pages as landing pages, will there be a Google penalty since each page will only be variations of the same landing page with the main differences being the location keywords? I thought it would be best to set it up using pages as Bradley mentioned in a previous Hump Day Hangouts rather than subdomains. It’s so much less complicated that way. I know you don’t recommend using super-spun articles on the money site. So if I am using a 1500-2000 word article on the first location landing page, do I just have it rewritten each time for each new location as I build out the site then? I will also be following the Battle Plan 4.0 SEO Shield strategy to the letter. Thanks much.

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