What Are Long Tail Keywords And Why Should You Target Them?

In episode 220 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked what long tail keywords are and why one should target them.

The exact question was:

I know this might sound dumb, but I keep hearing people say I should target long tail key words…but I want to rank for a keyword like credit card rewards (not really that). What exactly is a long tail keyword and why should I be targeting them?

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