In episode 325 of our weekly Hump Day Hangouts, one viewer asked if the team have tried and succeeded in making money with affiliate offers using GSite and RYS only.
The exact question was:
2) Have you ever tried and succeed in making money with Gsite RYS with affiliate offers without backlinks, PR and embeds?
In episode 325 of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked if Google lowers your rankings in SERPs if you check your position in incognito window.
The exact question was:
Hi guys: 1) Does google lower your rankings in the SERPs if you check your position for a keyword in your own device or in incognito window? Or does google hides your page in the SERPs when you make a search from your own decvice? 1.1) Same question as 1 but with multiple search requests on the same device.
Click on the video above to watch Episode 328 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
All right, welcome everybody to Hump Day Hangouts. This is Episode 328. It is the 24th of February 2021. Now we got some really important date information out of the way we can get into saying hi to everybody. And then get into your questions. We do have a couple quick announcements, but we will get to those shortly. So let’s see. Gonna go around the circle here and start with Chris. How you doing today?
Excellent. Here, I noticed your shirt. And
when this mic coming over, I kind of like go for like, fair enough. Yeah, we got to get one door set up. So yeah, I pulled this one out. I forgot I had it. This thing’s in like mint condition. It was hiding in the back of my closet. So I haven’t got that’s why it’s looking so neat. Oh, yeah. Yeah. So Oh, anyways, Marco, how you doing today?
Oh, you’re muted.
Hello, there we go.
Gaming now.
I was gonna say,
Oh, I was going to, if I go too much into the window, then I start disappearing off into the light. I’m being called into the light. It’s not a fake background. It is what it is. I’ve been showing it. In fact, for over a year now. The plan was to show it for a year, every Wednesday night. so that people could see this is Costa Rica, no matter what. What let you never see me in a sweater. Ever, ever. I don’t need it. I mean, this is what it is. It’s beautiful. My Fortress of Solitude. We talk about TOEFL all the time, right? Like, what’s your, what are you going to define as your bow? This is part of mine. This is what this is where I choose to live is where I choose to be. I don’t have to be here. Many people are stuck in a place where they have to be where they have no choice. I tell people get away from it get away from not having a choice. And the way to give yourself the choices that you want or that you need are to follow the path to po foo position of fuck you where you can just decide what you’re going to do how you’re going to do and nobody I mean, nobody tells you what to do, or how to do it.
No, I think what we might have to do is get like get someone to go through the videos and put together a flipbook of you for all the Wednesday so we’ll just have someone you need someone to go on Monday. I shot Yeah.
Hernan you are you there? I’m here, man. How’s it going? Good. They didn’t let you in. For some reason. It’s not like I’m getting drunk in the middle of a bunch of ruckus. I don’t know, man. Are you bouncer at the door? Now? I’m wondering if you’re getting drunk in the middle of the day? Yeah, no, I’m not I sort of got the bouncer at the door. The door slammed me and now I’m good man. I’m happy to be back. Last week, I was traveling and was visiting clients consulting a little bit and it was good. Happy to be back. Back home back in the routine. I was craving for some routine even a week, you know, completely bust my productivity. But we get we get go. Alright. And last but not least Bradley, how you doing today? Good. I’m good, busy. And it’s like, almost 70 degrees here in Virginia in the middle of February, when just like three days ago, it was like 22 degrees, you know, in the middle of the afternoon. So it’s really weird. But it’s warm up here. And by the way, my Semantic Mastery shirts awfully worn Look at that.
Check out that’s just 2xyouragency.com. You can find out more about that. And then last but certainly not least, you want to grow your digital marketing business, although we do have some some business owners in this group as well. But the mastermind is really where you want to be. If you want to experience community and fast access to real world info, then go check it out mastermind dot semantic mastery.com.
And also, we mentioned brother I just mentioned that SEO shield not too long ago, you can find out about the SEO shield syndication networks, the link building press releases all this done for you stuff we talked about over at mgyb.co. And we talk about that a lot, because it’s services we use as well. And we’d recommend you do too, we understand sometimes you got more time than money when you’re getting started. And you got to put in the time build it yourself. But especially if you’re doing client work, you should be outsourcing this or training someone to build that stuff for you. So either go through the trading, or get stuff done at Mt ye save yourself time and allow yourself to grow that way.
Alright guys, that’s it. on my end. Is there anything else we need to talk about before we dive into questions? One last thing, charity webinars?
We just got finished on Monday it I mean, we outdid ourselves. I know I’m I’m biased. But but that’s what people are saying. I’m seeing it on my page, I’m seeing it in our groups. That it was it was just, it was massive was I gave away the farm. Basically, if people know what to look for, if people were paying attention that people understand what it is that they got. Alright.
But that’s the whole point understand it. So during the last webinar, what we did was put it together.
So that this kind of what do you call a plan of attack, a way to go and and get results. Because we got just massive information, Bradley gave the farm away, he gave a whole course away, you gave a whole course during the first webinar fantastic. Then comes Dixon Jones content and entities and comes Jordan with how to brand yourself how to create that brand and how to hook it up with the idea how to deliver the message properly. And then we got Brian cattle showing how entities work in images and how we can spam Google with images and get our entity more recognition. And then the last one is we put it all together. And so it just because they’re finished doesn’t mean that people can’t access that they can donate, just go donate you follow the instructions, send proof of the donation to the Gmail that I’ve been sharing. And then you’ll get access to the recordings. Because the last one will be uploaded probably today or tomorrow. It needs to it needed a little bit of editing.
Sweet, awesome. And Marco, you got the instructions on the hump day hangouts page for people. I will drop it in there. Awesome.
Cool. Let’s check out the questions. All right. I’m good to screen.
Okay, yeah, we’re zoomed in. So it looks like we’re starting with ChazB today. He says, Hey, guys, thanks for answering my question. Last week, I have another and not a hypothetical one. I’m building out a site at the moment, the subject or main keyword is like Google, and I’m targeting a product subtopic but a very original specific name given to a certain product line that is related to the brand. For the sake of this question, I’ll call it F Google. My question is in regards to subdomains, would it be beneficial to make a subdomain for example, Google dot brand domain.com slash f Google. I know I can make a subfolder for Google, but I’m thinking of keeping the hops to a minimum. From what I’ve been told in Jeffrey Smith SEO Bootcamp course Google reads and takes keywords for this left priority per se, by the way, a great course for you guys have recommended for the last few years. So he’s talking about Jeffrey Smith’s SEO Bootcamp, which is a fabulous course. And that is a question that I honestly, am not sure how to answer. Marco, that is definitely one for you.
I’m not sure. What do you what he’s looking to do? Because why have a subdomain with somebody else’s brand? Is that was that what he’s saying? Because he could just go subfolder if you if what you’re looking at for power. And to avoid additional half, instead of being in the subdomain, just move it into a subfolder.
Okay, so to me, that’s a misinterpretation. I miss interpretation of what Geoffrey Smith is teaching because he’s going thinking that the URL structure should keep the I see what it means. That should keep that subdomain name to the lessons that include the keyword, but no proper URL structure would be your brand. And then the subfolder Yeah, so that’s what the bottom two stands right. So so the way
And just to kind of reiterate what you said, but maybe in a different way. And I would agree that I would rather have my brand name first the root domain, and then in this example, Google as the primary topic or a category, and then F Google as a subcategory. Is that what you’re saying? Absolutely, yeah. Okay.
So there you go. Hopefully, that answers your question about a category, or he can even I mean, insert, which is if you don’t want to go sub subdomain if you want to bring the subdomain, something like a subdomain to the root domain, then what you do is you install a subfolder. But again, yes, you’re right, you don’t need that. But you need to simply a category that’s titled, f Google and work from there that the top-level category and try to rank that, and you’re going to see that you start ranking for all the low hanging fruit when you try to deliver all that power to that top-level category. Yep.
Yeah, cuz the way he’s got this, it’s almost like it’s two different sites, there’s the brand because he’s talking about installing it on a subfolder or subdomain. So that would be like a separate site. So I’m not sure what the configuration why you would do that.
But what Marco is saying is that it’s better to go as a subfolder than it is a subdomain. And years ago, we taught, you know that, and I did it myself, I used to always use subdomains for just about everything. So for example, for a multi-location local business, or lead generation, whatever, I would have the root domain, but then for each additional location, so each additional GMB location, essentially, I would have a subdomain that was named after that city. So it would be city dot brand domain.com. And I would have separate WordPress installs for each one. And that, you know, that worked, in part because Google would treat a subdomain as a standalone domain as opposed to like, so for example, if any one of the locations were to catch a penalty, it wouldn’t affect the other locations, and it wouldn’t affect the root domain. Whereas if we had put them on subfolders, so they each had, or, or just built one site, and then did everything through categories, and perhaps tags, which is the way that I do it. Now, then, if any one of those locations were to catch a penalty, then it would affect the route because it was all built on the root domain if that makes sense. So I used to segregate or separate everything, keep them separate for that reason. But you know, over the years now, since really Marco and started developing, like the entity-based SEO and Semantic Web, SEO, and all that kind of stuff, I haven’t had any problems with any of my locations. So I stopped doing sub-domains and started building everything out now on just the root domain. And using standard category, taxonomy, and tags now for location silos. And I do all that on the root domain, as opposed to having multiple subdomains or multiple subfolders. And it just makes it so much easier to manage a brand and multiple location projects. So I’m just speaking on that because I think it’s similar to what it is that you’re doing. If you use the types of methods that we’ve been teaching, you shouldn’t have to worry about catching a penalty to your root domain at all. So it’s better for SEO to do and also easier to manage if you can keep it all under one WordPress install. But if you needed a second WordPress install, then it’s recommended. Now if I correct me if I’m wrong, Marco, but to do that as a subfolder, as opposed to a subdomain, is that correct? We go so far that people have to understand even dub dub dub. is a subdomain whatever. You’ve seen a dub dub dub, however, many dubs you want, dub dub, dub dub to they’re all subdomain, the root is anything after the so. If you want to power up the root, yeah, we go into sub-domains, and you install that subdomain, excuse me, but subfolders and install as many as you want. Because you are not going to smash those subfolders. And not like we used to, we used to beat up the subdomain, where, you know, we did it that way, because we’d expect to catch a penalty. And then we could just disconnect that subdomain. But I mean, we protect the money sites so much, that isn’t necessary anymore like you said, I mean, that’s, that’s what we look to do now. Because we see the power that the drive stacks have with the expansions, right? We’ve seen the power that develops over time. And so from seeing that we understand that installing everything on the root domain is where all the power should accrue so that you can deliver it any way you want.
Sweet All right, thank you for that. So rocket blasters up he say the more backlinks the better chance I have at outranking my competitors for a local service business already purchased some SEO shield now. Not necessarily.
Again, the way that we teach is building all to this SEO shield as opposed to the money site. So I don’t know how Margo, how would you answer this one?
No, that’s not it’s me. And even john Mueller came out and had something to say on this. It’s not the number of backlinks we’ve been saying this for years now. Yeah. It’s not the amount, but the quality of the back activity, relevance trust, and authority in accordance with the distance graph algorithm and the distance graph patent with which measures how far you are, are away from a trusted source.
We did this presentation on Monday, guys, go and Donate to the charity and understand why an orphan website with a backlink will not have the power that a relevant website that’s related to an entity has to go, we explained it, we showed it. We did. Rob did the relational comparison between the Google relational database and the way that we approach entity building, and how you can mimic that to the greatest effect. Taking advantage of the distance graph, which measures hops away from authority, authoritative, and trusted sources. I’m not talking Moz, I am not talking about any third-party vanity metrics. I’m talking about the Google patent the algorithms that matter, which is Google’s and nobody else’s. And if nobody else has to know because they won’t give it up. But understanding how these algorithms work, meaning that we are as close to the belly of the beast as possible, there is no more trusted and authoritative source on the web than Google. We all know that. The second most trusted and authoritative source on the web is Wikipedia. Google trained, its AI Empire on Wikipedia, you start understanding this and applying it and putting it all together, then you then you’ll know the answer to this question.
I mean, we do a million backlinks, they work perfectly well, but dedhia categorizes, right, his web 2.0 profiles, so that they’re relevant. And they provide further relevance. And they’re going into our drive secondary site, which is Google. And so that’s trust and authority there. So we’re taking full advantage of activity, relevance, trust, and authority so that we don’t have to master 2000 something ranking factors, positive and negative. We don’t have to know that. All we have to know his activity, relevance, trust and authority, and everything. In these over 2000 ranking factors fall under one of that category.
Sweet. Alright, so the next part of that was once I receive my backlinks, can I continue to buy some and point them at the previous backlinks to create tiered links, you can. However, when you order the links, you can order tiered links. And that’s what we recommend if you order some of the link building packages that are kind of pre-created, or you can create your own and you can always add additional layers to that link building order. So
I’ll just tell you how I do it. I don’t take the link building. So when we get link building gig has been delivered, right? We get a Google Sheet that has all the tier one links, and then the second tab has all the tier two links.
And I just send those to an indexing service. And I don’t even send my the second-tier links in from the Google Sheet to an indexing service, because it’s typically 10s of 1000s of them. But I’ll do the first-tier links, right? I’ll send those to an indexing service. And then that’s pretty much it, I might run it through an indexing service again at a later date. But other than that, I’ll just buy additional link-building packages to power up. The SEO shield properties or syndication network properties are specific post URLs from the syndication network or whatever, right? So essentially, just depending on what it is that I’m trying to target, but I don’t. And again, maybe there is some benefit to building links to the previously built backlinks. But I don’t do that just because I’m constantly powering up different URL sets from my tier one entity assets if that makes sense. Because I ordered tiered link building when I ordered a link building gig, it’s already tiered. So I don’t then build additional links to those links. I just continue to build links to different URL sets from my tier one entity assets.
I hope that was clear. Does anybody want to comment on that? No, that was perfect. But it could make sense to run a tiered link building gig into a tiered link building gig for better indexing. That’s true. I’ve seen many times that when you do that you get better indexing not only the on the previous tier.
The building set, but also like into the syndication networks and into drive. But that’s simply a matter. And we’ve shared this before of pushing the further tiers further in the more activity, relevance, trust, activity, relevance, trust and authority, or the art of art that takes place in the outer tears, the further that they come in. Now, you can imagine this as tears on a cake, where I mean, you put your finger on the lowest tier, and then you go up to the next tier, and the next one. And the next one. I mean, that’s actually what you’re doing, you’re moving up in tears, or think of electrons moving closer, right, moving closer in the house or jumping in hybrid is that you want to look at this activity, relevance, trust, and authority brings the outer tears in so that there’s better indexing suite.
Okay, so the next question is from Jackson, he says, Is there a way we can bulk mirror location pages from the money site into the G site with the same URL structure rather than manually creating all the pages? insights.google.com. And, Marco’s, that one’s for you? Because I still, we still might my team still does it manually. So.
Alright, so Bob, mirror location? No, it’s manual.
Okay. Give me a second. Let me just see what he’s talking about location pages from the money signed into the D site with the knot, you can’t do it with the same URL structure?
You can’t? How can you do the same URL structure when your domain is your brand.com. And the Google site is sites.google.com dot one dot whatever unless you mean that you want the same set of keywords that are in the original URL, and that are in the original URL into this. And the only way I know how to do this in an automated way is through the software that we use. And that’s never getting out of in Haskell, we paid a whole lot of money for that. A whole lot of time went into development. just crazy hours into doing that. And that’s never seen the light of day. I’m sorry. Now, this is a question I’m asking. Because I’m curious Marco.
Now, like something like you bought studio doesn’t work well with G sites, does it?
There you go. Yeah. And I remember you and your team working on that for months and months. And so yeah, I can understand not wanting to reveal that for sure. All right.
ninjas up, says, Hey, guys, when you come to using email providers, do you see any SEO or other benefit of using G Suite versus something like Zoho mail. Zoho suite has a huge number of apps that make life much easier for running a business with all totals under all tools, excuse me under one roof. I’ve been trying to integrate G Suite mail with Zoho, but at this point, I’m not sure it is worth my effort. Thanks for the input, okay. I have no experience with Zoho whatsoever. I use. It was formerly G Suite. But now it’s Google workspace or workspaces. I think it’s a workspace. Anyway, that’s what I use and I have been now for a couple of years.
For cold email contact and prospecting. But I’m also using a high level, which is an app that will allow me to automate and turn Google workspace and email through SMTP into an automated emailing platform. Now, it’s not technically designed for that. Like they recommend inside a high level to use mailshake, which is an SMT provider as well, or excuse me, not mailshake, they recommend in high level to use mailgun which integrates with high level and I don’t like that though. So I’m still using G Suite, but I’m also doing prospecting, cold prospecting. So sending out cold emails, I’m doing low volume, so much more targeted type emails, instead of doing mass emails. So I can’t comment on Zoho because I’ve never used it. I like using Google stuff, Google domains, or Google workspace, excuse me for emailing for a number of reasons. Number one, it’s Google, I’m familiar with it. I’m used to using you know, I built my entire business on Google Apps. My entire business is really built to optimize Google stuff for clients, you know, so I’m just comfortable with that, number one, number two,
it integrates with high level, which is my chosen platform for marketing automation. And in number three, is it’s a Google property. So by buying a domain, and paying Google like that, instantly, add some authority and validation entity validation for whatever brand it is that I’m using it for. So there’s a couple of reasons or several reasons why I can’t choose to use Google workspace. Now, that all said,
I just launched a new agency, and just started prospecting last Monday. So it’s, we’re about a week and a half in and getting really, really good results already. I’ll be talking a lot more about this kind of stuff in the mastermind. But I took a really, really good inexpensive cold email course, that I just got. It attracted me from a Facebook ad. But anyway, it’s called cold email mastery.
And it’s on gumroad. And I can’t remember the guys’ name. But if I pull it up, it’ll probably look like, here it is this one right here. And the only reason why I’m pulling this up guys is that first of all, it’s only 125 bucks. And it’s an outstanding cold email course for prospecting, right for using cold emails to get your foot in the door or to open up a conversation with your target prospects. It’s outstanding. It’s real short to the point. It’s no fluff, it’s all actionable stuff. I love the guy style. He’s, he’s a much like Marco in that he cusses in his trip, money, it’s he’s real to the point like there’s no fluff, no Polish nothing. So it’s a really good course I would recommend it. And he talks about using mailshake as the best emailing platform, now I haven’t used it, I think I may start to try that at some point as my prospecting volume increases for my new agency. If I get to a point where I feel like I’m reaching the limits that a G Suite or Google workspace account should be doing for cold emails, then I will, then that will be the app that I test, which is mailshake. But that’s only because again, I thought this course was outstanding, and that’s what he recommends. So I can’t speak on Zoho. But I personally still to this day, even for my new agency, I’m cold prospecting right now, and I’m using Google workspace. But I’m using a high level to automate it. But as I said, if I needed to upgrade to something that is more designed for cold email marketing, then it’s likely I will go with mailshake. And by the way, again, I highly recommend anybody that’s doing cold emailing for prospecting, check this course out, it’s fabulous. Any comments on that? How long ago did did did I write the ROI is a black book about three, four years ago? Yeah, at least. And didn’t we talk about paying Google extra drive space, G Suite, back then whatever it is. Now, whatever iteration it is, did we mention that and we talked about it, and we spoke why we were talking entities back then now it’s the big thing. Four years ago, when this was done when our academy was released. over five years ago, we went and said, focus on your entity, make sure it’s not a known entity. But make sure Google knows and understands that you are a real person with a credit card and that you become a customer rather than a leech, rather than someone who uses the free resources and only the free resources. And what that does is it’s not going to necessarily directly is that cause and effect and how it will affect your rankings. It’s there’s a correlation though, between paying Google and IBM being safer, being able to get away with more.
And the way that I see this is they have your credit card on file or your debit card or whatever it is that you’re paying them.
Yeah, and as I said, I’ve been using Google domains. Oh, and that’s, again, I’m not even gonna get into that. But some, I mean, just some amazing stuff that was taught in this course, about like, even using Google domains to purchase your domain, on through a G Suite account, because now you’re registering a domain through Google domains, under like through an existing Google workspace account, and will automatically set up a Google workspace on the new domain with the SPF records, your DKM records, all of that stuff is all done instantly. And it’s three bucks more than it costs to buy a domain from Google domains than it is from Namecheap. And so I don’t know, I picked up a lot of really good tips from this course. And as I said, I’ve been using Google domains now for I don’t know, like the last three are Google workspace excuse me G Suite for emails. For like, the last maybe three years, might only be two, but two or three years and it’s definitely hands down my preferred method. So for any new project that I start, that’s the first thing I do is I go set up a Google workspace now I’m going to start buying them through Google domains likely buy domains through Google domains, but usually, I buy domains from Namecheap. And then I would instantly go set up a G Suite account for that new project, or a Google workspace account. So yeah, I’m a big fan of Google workspace for email.
Okay, that’s a great question. By the way.
A next is BB with multiple questions, as always, he goes, number one is does user intent prevail over I guess, over domain authority and page authority altogether? In my opinion, yes. And that’s just because that’s, again, the methods that, you know, we’ve been teaching about activity, relevance, trust, and authority. And I stopped caring about third-party metrics.
Several years ago, probably four or five years ago. And we’ve really focused on relevancy and user intent, right, which is, it’s huge. We’ve proven that activity, relevance, trust, and authority. So if you’re getting traffic, especially from a relevant audience, especially from unknown relevance or relevant audience by Google, so a defined audience by Google, can move the needle, even for SEO. So you know, just those engagement signals from an audience that Google understands or knows, have an interest in that right that that’s a great ranking signal. So Marco can answer this better as far as the metric side of things, because, but I can tell you, I stopped giving a shit about third-party metrics, four or five years ago, and I have not looked back since I honestly just don’t care about them. I care more about relevancy. Ever since we started talking about activity, relevance, trust, and authority, the art of art, domain authority and page authority are Moz metrics.
What’s the other trust flow citation flow? Yeah, that’s Yes, majestic, then we have whatever, ah, I think is a is Ahref. Domain rank, I think, whatever algorithm it is that they’re developed, none of those are Google. And the distance map none. Now that might have a lot of smart people and might have a lot of former Google people, they might have a lot of engineers and smart people and I get it. And we all have access to the math, and we can all do the math. But only Google knows how the algorithm works.
Having said that, we’ve seen time and again, how someone coming in and providing insight user intent is the activity of that user on your website, what that user doesn’t on your website. So does the user come in, spend time on your website, watch your videos, scroll via images, and then give you the information, fill out fill out the form or if the if the goal that you said is to watch a video, or if the goal that you set is for a phone call, are the users doing that because if they’re not, then the final goal isn’t being accomplished, and Google will send them elsewhere. Where they can fulfill whatever it is that that search query was looking to. It also depends on a search query, what it is that person is expected to do on the website. This is all AI now that’s watching all of this flow and watching for the for that whatever the completion is, has the customer been fulfilled? Or do they go elsewhere? and look for something else that and do they take action there? Well, then that gets a better signal than whatever you did, or did they do a comparison and come back to your website? That’s even better. So they went a little
They looked at others as comparison shopping, they come back to you, and they give you the information boom, cinched. I mean, that activity, not user intent, but activity, Trumps anything on the web, I don’t care what it is, you can talk about speed, speed, and all this other shit that Google’s coming up with to try to trick people into doing things other than what they’re supposed to be doing, which is focusing on that entity and getting that person to complete the goal that you set for them on that page.
There you go. So question number two of many is, have you ever experienced fast rankings on the first page, let’s say one to two months on a regular domain, non G site? for easier semi-easy or semi tough keywords? Yeah, I mean, many times, although I haven’t experienced that lately. But I haven’t really been set to start a whole lot of new domain projects. But yeah, I mean, in the past, I’ve absolutely done that. more so with GMB stuff, but yeah, I mean, sometimes. And it’s interesting, I did a test this was years ago, probably five or six years ago, but it was a test inspired by Terry Kyle. But it was about testing different domains just to see sometimes, like, sometimes even a new domain that has never been previously registered for some reason, just it’s like it gets it goes into a sandbox and just doesn’t, it just won’t rank, right, or it just doesn’t respond well to anything. And so I did a test it to kind of, and Terry Kyle had a blog post about this many years ago, where he said that he had a hypothesis that, you know, it was some sort of random, random chaos or something like that, I forget what he called it, but he had a name for it. And he was saying that, like, if you were to take, you know, buy five new note five domains that have never been previously registered, and pretty much optimized them with the same sort of content, you know, they would, they’d have to be different, but the same sort of content, and you just send them out there like to be indexed. And then just track to see where they would initially index right to see where they initially index, he says, you know, out of those five, even if they’re all like gibberish type content, or whatever, you’ll see that usually, one or two of them will be terrible, like, they won’t, though index, maybe that’s many, many pages back or you know, whatever. And then maybe one of them out of those five will end up indexing quite well. And there’s really no rhyme or reason, random, I can’t remember what he called, he had a specific term for it. But I thought it was a really interesting test. And I did it myself for and I remember, I did a case study for this mastermind, and I guarantee they’re still in the archives, but we’re talking about from like, 2014, or 15 timeframes. But I did that with plumbing domains, I bought several different plumbing domains, they were all-new, never been registered. And I tested that. And sure enough, one of them ended up like landing on-page, you know, two or whatever, when an indexed, and it was like, all the other ones were, you know, several pages back. And for whatever reason, there was no way for me to determine which one of those domains was going to rank better. But that was the one that I chose to end up building a client project on, because it ranked well, initially right out of the bat with nothing being done to it other than just being indexed. And so I thought that was a really interesting test that, you know,
I’m not saying every time you go to start a new project that you go out and, you know, register five domains and see which one ranks best and then build a project on that, although that’s not a bad idea. That’s a lot of additional work. I just thought it was an interesting test. So have I done it before? Yes. I haven’t seen it more recently, but it would GMB is I have if you optimize the GMB correctly, and it’s in a lower competition area, then sometimes that GMB will pop right into the three-pack for you know, a search within its immediate local area. And that’s that that happens. Again, if it’s if I haven’t seen it lately, but I have done it in the past. And I’ve even done GMB ranking in the three pack within the first month within, you know, the last year. So I’ve done that. So yes, I’ve seen it. Mark, do you want to comment on that? didn’t call it the randomness factor? Yeah. Random ranking factor, maybe that was it? Something, something? Something like that, where it just won’t index or for whatever, it’ll go into the sandbox, and Google will just refuse to rank it? Yeah, random ranking. I think it was a random factor. Yeah. It’s just that the algorithm burps it’s so complex, that that there’s constant degradation, right. I mean, I talked about this.
Last night, the mini mastermind, we talked about random algorithmic degradation. We talked about algorithmic bias we talked about, I mean, just a whole bunch of things that are taking place. While all of these algorithms are thinking about millions of lines of code, the algorithm degrades over time. And if you’re trying to predict behavior, it degrades even faster, trying to predict that behavior. And so all of these training models are degrading and these people are having to go and update these things constantly. It’s not that Okay. What is the image that we have of Google? It’s like an overseer, all-powerful, all-knowing us that seeing everything and all it is, is a set of servers with a set of code with a whole bunch of people working on the code.
It can’t be anything else. That’s what it’s not. Yeah, they do come on a manual, when they come out on a manual is someone in a computer coming and looking over your website through their computer? It’s all it is. It’s not magic. I tell him it’s not magically delicious. This ain’t Lucky Charms, man. That’s not what it is. And so with all of these factors and things taking place in the algorithm, it’s just going to burp from time to time. And then when that happens, no matter what you do, you can’t get it to wreck. Yeah. I remember calling that the alpha Ric alpha algorithmic anomaly. And that’s, that’s what it is. And just really quick, this, this, I just did a search on that term, random terrico random ranking factor and it pops in a blurb from diggity marketing. And he talks about, you need to expect the random ranking factor. This is a random ranking factor is a phenomenon, phenomenon coined by SEO, Terry Kyle. So that’s exactly what I’m talking about. So this would probably be a good article just to read through if nothing else.
So there you go.
Okay, cool.
Next, let’s see is another one from BB. He says, Is there an automation content kingpin for money site, post creation? No, all of my bloggers, which I’ve only got two now on staff, do everything manually. And, and we’ve always done it that way. Because, first of all, the content. I mean, there there is one tool that I could say, you could probably get away with automating curating content. And that would be Damon, Nelson’s RSS master technology. I don’t personally use that, again, my team still does everything manually.
Like, for example, Esther, my best blogger, she’s my primary blogger, she uses Feedly. And we build-out, we add content feeds to feed the, but then we also add content to what’s called content boards. So we can set up different categories, and subcategories and all that kind of stuff and add content to content boards. And so whenever she goes to blog, she just goes in and pulls open a content board finds articles that will complement a topic that she’s trying to blog about, in other words, sometimes it’ll reinforce an idea that she’s trying to convey, sometimes there will be opposing opinions that she so it’s kind of like an argumentative essay if you took, you know, college English classes, you’ve probably had to do that my point has, like, all the content that we could ever need is in Feedly, that’s our content library that then she uses to create, to curate posts for clients. And she’s very, very efficient at it. And very good. Her posts are outstanding. She’s been working for me for five, probably longer six or seven years, maybe even longer than that. And she’s really, really skilled at it. So we do everything manually. But I think if there was a tool that could automate that, and again, I’m not sure if there are other tools out there that may be able to do this, but I know Damon, Nelson’s RSS mashup technology would likely be able to automate curated posts to a degree. And you could set up some sort of a function where, you know, it creates an RSS feed from the RSS master technology that Then could you could trigger publishing posts to your money site.
Yeah.
So the next one is from Nigel. By the way, we got awesome charity webinars, so comment on that. But Nigel asks, What is a solid local business directory to find business contacts? Like, for example, business adjacent to real estate?
With contact information? I’m not sure I understand the question. Goal, I want to find all architects and Home Builders by geography with some solid information that can be used for targeting not spamming. Okay?
If you’re talking by geography, okay, so what I would say, so you’re looking to find specific contacts that’s in a specific industry, but also by location. So first and foremost, I would just go to Google and do searches for industry, whatever that is. Business Directory, right. So in my case, like tree service, business directory, right, or tree contractor business directory, or something like that, right, and just start collecting the URLs of those industry or niche-specific directories. That’s number one.
Number two, look at industry publications. So like associations, you know, member associations, for example, you know, like TCI, a tree care industry of America or something like that, right. So you can usually find industry publications, or membership organizations, associations, those types of things that are industry-specific. And oftentimes, they will have business directories or professional directories for, you know, companies and professionals in that industry. So look for association or industry, you know, publications, membership groups, that kind of stuff, that that’s another great source for that kind of thing.
So those are two that I would recommend right off the bat. Another one would be and I just started testing more like literally today, I just started testing some more, I’ve got them open and some of my browser tabs, in fact, but started testing for LinkedIn, LinkedIn might be also another good opportunity for you to find your specific target prospect. And you can, you know, I’m still using the free LinkedIn account right now. But I’ve been in the past, I’ve used Sales Navigator, and Sales Navigator opens up a shit ton of additional filtering options and a lot of additional contact options. So you can get a lot of Intel from that. I am, I just started testing what’s called octopus CRM. That’s this one right here. It’s, it’s a LinkedIn tool. I just start again, I just signed up for this today. And I’m going to start testing this. But this in conjunction with something like LinkedIn Sales Navigator will give you a ton of data. And you can create messaging sequences and automated follow-up sequences and all kinds of stuff with this kind of a tool. So and even LinkedIn funnels, which is really cool. That’s part of the reason I signed up for this one. So like, you can, you know, set up automation, and funnels and stuff all within LinkedIn, which is really cool. So again, I would recommend those three things. Go to Google, do an industry, Business Directory search, right, so you can start collecting industry directories specific to your niche or topic or chosen industry. Number two, look for associations, memberships, organizations, things like that, likely, you’ll be able to find some and oftentimes they will have their own professional directories. And then lastly, I would also encourage you to check out LinkedIn because even tree contractors, which I was really surprised free contractors are not the type that would typically be on LinkedIn, but a lot of them are even if they’re not active on LinkedIn, they still have profiles. So it’s worth attempting outreach on LinkedIn as well. So again, I would highly encourage you to check that out. Anybody else?
Okay, next, the next question is a second question if I could any good real estate leads advice. And best MGYB done for you services that can be used specifically for local real estate leads with some context. Real Estate leads advice, I guess it would depend Nigel on what you’re trying to, like. Who are you targeting? are you targeting residential homebuyers? are you targeting residential home sellers? are you targeting investors? are you targeting realtors and real estate agents? Like I’m not sure what it is.
Yeah, well, then, I mean, again, I would start targeting different aspects of different segments of the broad real estate market. So you’re gonna have specific messaging targeting buyers, right? You’re gonna have specific messaging targeting sellers. If it’s a mortgage broker, well, I guess sellers are probably going to need a loan to buy a new home anyway. Right. So So yeah, I could see that. But, so, again, it’s going to depend on what market segments you’re targeting, because you’re gonna have different messaging to different segments of the market. And they also congregate, right? Those you’ll find those market segments in different places too, right. So again, if you’re talking about wanting to target real estate professionals, LinkedIn, a great source for that Zillow, you know, realtor.com, like you can find realtors in specific locations or areas on those types of sites and scrape that and I know that there’s, there are tools out there that will scrape stuff like that. You might want to look at Phantom Buster comm they have a lot of really good scraping tools, LinkedIn included, but probably Zillow, scrapers, and everything else, I’m sure.
But you know, targeting homebuyers that you know that they’re going to be in a different place than perhaps some sellers would be. So you have to kind of figure out where your target audiences are. And then develop messaging, and ad copy or content, or what, however, you’re going to be targeting them that fits in where they’re already located, like the medium that they’re frequenting. Right? And and and target them that way. So I don’t know if that was helpful, but that’s, again, you know, real estate is so broad, you really have to fine-tune your message based upon the segment that you’re targeting. Hopefully, that makes some sense.
As far as the question about MGYB stuff, let me go back to that Marco, maybe you can answer this he says, and best mgyb.co done for you services that can be used specifically for local real estate leads with some context.
Ah.
So the first thing that comes to mind is proper keyword research, sellers and buyers, right? Because of its mortgage brokerage, you’re going to need that.
And then it’s going to need doesn’t matter what it is the entity is going to need, the SEO shield is going to need to be, you’re going to need to establish the footprint.
Everything that we teach is is a process, a method a system to like repeating myself, it’s a system that systematizes how everything gets done. It’s a process, the way that we set up the niche is irrelevant, the niche doesn’t matter. Because the process takes care of it. As long as everything is set up the right way. We set it up so that it’s successful, no matter what it is, I mean, the content production has to be done. Has the homepage has to be right. The schema has to be right. I mean, in everything that we do, you’d probably benefit from the heavy hitter club.
That’s where you probably find the most benefit because that’s how we show you how you can best make use of your entity and how you can take that entity approach for anything that you’re doing. You’ll never hear me talking about how to go after a specific niche. Because the process is always the same. It’s the procedural process by the Department of redundancy department, right? Yeah. I love that. The Department of the Department of redundancy department I love that. Um, so I just did a quick Google search for Zilla scraper. I thought Phantom Buster might have one but it doesn’t look like they do.
But this is neat. They’ve got some really powerful tools but I just did a quick search for Zillow web scraper because I know like you know Zillow is a wealth of information if you’re in the real estate industry. And I know it pisses a lot of realtors off because and even investors because Zillow is kind of like they took that they actually entered like the realty market themselves as well as they’re also buying up properties that are listed on Zillow for discounts, you know that kind of stuff. So they’re also like acting as a real estate investment, trust type thing, all kinds of stuff. It’s crazy. So Zillow is a powerhouse in the real estate industry and even though a lot of people.
And there you go, like, I mean, I haven’t tested any of these. But you might want to look into doing something like using a Zillow web scraper to extract real estate professionals because remember, you’re gonna find listing agents, as well as buyer’s agents on Zillow, and maybe even mortgage stuff I don’t know because I don’t typically look as I do in cash based real estate business without loans and stuff. So I don’t deal with mortgage loan lenders, but you might be able to find mortgage information on Zillow, like, you know, lender information that are advertising in such on Zillow, if that makes sense. So and that’s just one of many guys remember, there’s realtor.com is Trulia. Redfin, there’s a bunch of other websites that are specific to real estate, that you could probably get a shit ton of information from building a really good prospect list. Okay.
That’s a good question, though.
All right. We’re almost out of time. Let’s see. Yeah, they hate Zillow. Yeah, you’re right. And I know because I was just at a real estate investors meeting last night, and we did it once a month. And there were realtors that come in that want to either start their own investing, like investing side to their business, or they want to work the realtors that want to work with investors. And it’s funny, but you’re right. realtors, they really hate Zillow. I like Zillow because it helps me in my business as an investor because it’s just the data that I pulled from Zillow. It’s invaluable the data that I get from Zillow, and so I like Zillow for that reason. Anyway,
let’s see. The last thing is J. Duggal says if a shield was created, this is a great question. By the way, I read this one earlier. If a shield was created with incorrect keywords he didn’t fully comprehend at the time of ordering and provided keyword plus location etc. Instead of the top-level brand. Should I just let the seal the shield sit in order a new one or what would be the best move forward, I’m gonna tell you what I would do and, you know, but Marco’s advice is going to be probably the best. What I would do in that situation is probably just set it to not public in order a new one. The only other thing you could do would be to manually go in and change everything, which I certainly wouldn’t want to do if I had somebody on my team that knew how to do all that maybe I would have them do it. But I might just set it to not public and then go order a new one. But that’s me, Margaret, what would you do?
I don’t want to do all that manual work. I don’t want to. I know we’re going in there and trying to correct it. But I’m like I’m not seeing it. Like that would be a problem where he did keyword press location.
I mean, if he got the keyword research right now it was okay. It was created with incorrect keywords. Yeah, order it again. Because you have ambiguous your entity set everything that you have to the public. Now anything else that was created the syndication network, and everything else will have to be updated. And you’ll have to write to support at mgyb.co. To see it whether it be we don’t really provide that service but I mean, we could have someone go in and update it for you with the new keyword research with the new keywords for the brand. I will try to set up a one-off payment. I don’t see why not.
Sweet. Good question. All right, everybody. Thank you for being here. Thanks for the awesome questions, Nigel, and thanks for participating. That appreciates that and I’m glad it was helpful. So we’ll see you guys next week.
In episode 325 of our weekly Hump Day Hangouts, one viewer asked what the team means by mirroring the content of the mirror site to the Gsite.
The exact question was:
When you talk about “”mirroring”” your moneysite content on your GSite – do you copy/paste the content or are you iFraming the content? Would either way work the same?
In episode 325 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about the team’s thoughts on bot traffic and how to deal with it.
The exact question was:
My site is getting lots of quality traffic since doing link building to my SEO Shield, 45% spike so far, but now I’m also seeing a spike in “”/bot-traffic.icu/”” in my Google Analytics, basically bot spam traffic. Wondering if anyone ever sees this? Wondering if it matters? Wondering if you guys might be able to offer an explanation and/or any thoughts on bot traffic like this? What to be aware of? etc. Thanks!
In episode 325 of our weekly Hump Day Hangouts, one participant asked how to bulk update the EXIF data of photos.
The exact question was:
How do I batch change EXIF data for photos. What the best tool to that.
In Semantic Mastery’s weekly Hump Day Hangouts episode 327, one viewer asked if there’s an ideal depth for iframe stack loops.
The exact question was:
Is there an ideal depth for iframe stack loops? Is there any more benefit achieved from going 1000 deep vs 10 deep on the iframes? This is something I haven’t tested very thoroughly. Thanks, gang!
In Semantic Mastery’s weekly Hump Day Hangouts episode 327, one viewer asked if there’s an ideal depth for iframe stack loops.
The exact question was:
Is there an ideal depth for iframe stack loops? Is there any more benefit achieved from going 1000 deep vs 10 deep on the iframes? This is something I haven’t tested very thoroughly. Thanks, gang!
In the 325th episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked if the team uses the traffic they get from YouTube ads to local business.
The exact question was:
When you recommend sending traffic via YT ads, do you use these for a local business also? Do you do a video ad or is a text ad ok? Thanks – love your work and info!
In episode 325 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked if it’s considered overkill to create individual location pages in Gsite.
The exact question was:
Also would it be overkill to make location pages on the gsite too or is the root page enough and then add internal links from there.
In episode 325 of our weekly Hump Day Hangouts, one participant asked if you should create one root page in Gsite that links to the money site’s services or should you create individual service pages.
The exact question was:
with our gsites is it better to create inner pages for our services or just have 1 page with all of the services on there with links to the corresponding pages on the money site.
In Semantic Mastery’s weekly Hump Day Hangouts episode 324, one viewer asked about the team’s thoughts on the AWS email that talks about allowing public access to Amazon S3 folders.
The exact question was:
Amazon AWS sent out an email warning about allowing “”public access”” to an S3 bucket. The wording was such that it sounds like they are removing public access; “”and if you are in disagreement with this decision you can open a ticket with support””… yada yada. Have you guys seen any of this or am I being targeted like Parler?
Click on the video above to watch Episode 327 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Welcome everybody to Hump Day Hangout. This is episode, if I remember correctly, 327. Today is the 17th of February 2021. We got almost the whole crew here today. I think Hernan’s got some traveling going on. So he may not be joining us. But we are gonna go around, say hello to everybody. Get some announcements out of the way and then hop into your questions. So first is Chris. How are you doing today, Chris?
Oh, doing well here today. The weather is absolutely crazy. Like one day is like warm, like almost spring. Next day when the ice-cold? I don’t know. Right now. It’s again warm. So I’m happy. Things are good.
All right, fair enough. Marco. What? How’s the weather with you?
It doesn’t change, man.
Hey, hang on. Let me let me go. There. You go to the window before too much light. It’s too bright. And it’s like you’ve seen it. I started this a year ago, almost to the day. It was sunny. It was what you see me in nothing but either a T-shirt or a sleeved shirt, a button. a button-down shirt every Wednesday for the past year. And it’s always been what you see.
This is what it is. And you asked me Adam, but don’t you get tired? I’m like, Fuck no. Why would I get tired of it? Why would I want to be living in it? For example, in Texas where the pipes have frozen, people are freezing. They have no electricity, they have no water like that. I can have that if I just move to one of the places that our charity supports. Why would I want to live anywhere else? No. I’d like I’d rather have like if I’m gonna have no electricity. I’ll take this weather. Thank you very much. It’s very rare that Texas has this kind of weather though. So during the rainy so yeah, but I mean, I don’t have to worry about rare. Weather rare here. It’s 60 degrees. The rare here is 90. That’s the fluctuation that we haven’t you see it? It’s sunny. And it’s warm. And it’s beautiful. And it’s my Fortress of Solitude. We always talk about both. This is where I want to be
very nice. Well, Bradley, how you doing on the East Coast today?
Good. The weather is decent here for now. But we’re supposed to get five inches of snow tomorrow. So we’ll see. But yeah, things are good, man. All right. Well, wish you the best of luck and everyone else. I’m not sure internationally what’s going on. But I know if you’re in the middle, probably two-thirds of the US you got some nasty weather going on. So stay safe, stay warm. So how is your place?
Yeah, but the same as always is low cooler, but 15 and sunny. So that’s a cold day here in the Bay Area. So can’t complain.
First of all, if you’re watching, thank you for watching. Thanks for being here. If you’re catching the replay, that’s great, too. Drop us a comment. If you’re live ask your questions. If you’re watching the replay, you can also leave a comment there on the YouTube channel. And we’ll get back to you if you got a question. But we encourage you to come live and you can always do that at semantic mastery comm HD questions. And that is where you can be sure that we will get to your question, provided we have enough time we only got an hour, but generally we can get to it. And secondly, I wanted to say the question we get asked a lot for people who are new to Semantic Mastery new to MGYB new to the heavy hitters club. You know, what should I do? Where should I start? And you know, we’ve got a few things we tell people depending on what you want, right? It’s not a cookie-cutter. But the general gist of this is if you’re not sure, and you’re not sure what the SEO shield is go to the SEO shield comm start there. It’s free training about what the SEO shield is what it can do for you. Now if you want to go beyond that, in terms of SEO, you can get our step-by-step processes for getting SEO results with the battle plan. You can find out more about that battle plan dot semantic mastery COMM And if you’re an agency owner or a consultant that wants to get more clients who want to grow your revenue, and you want to scale your team, then you should head over to 2xyouragency.com. Find out more over there. And then if you’re ready to grow your digital marketing business, or maybe get a brick and mortar, maybe you’re helping someone else out but you want to join in the experienced community, then the mastermind is going to be the place for you and you can join at mastermind dot semantic mastery.com now at the beginning of my little spiel here I mentioned mg y B and I don’t just blow past that. But a lot of times people ask us okay, this is great. I’ve got the training. I want to run faster. What do you guys do? We order from MGYB.
Yesterday, I placed an order for an SEO shield off to come up with something but an SEO shield. And this is the stuff we use. I didn’t come up with the SEO shield. But collectively these are the products we use, right whether it’s Marco whether it’s Bradley, Rob coming up with this stuff, and we’re implementing and using the stuff that we have at mg y B and Semantic Mastery. And so we tell people Hey when you get to the point where it makes sense you have money now and less time to start getting this stuff done for you, you can hire a VA and learn, put them through the courses and teach them how to do it. Or you can go to MGYB and just say, hey, build it for me, I want it done right the first time and do it that way. We’re not saying one’s better than the other. It’s two different ways of doing it. But if you haven’t checked out mg y b.co, head over there, hop on the email list. If nothing else, we got some fantastic deals going on, especially around the holidays. And we do send out a lot of really good information. And then last, but certainly not me. Yeah, yeah, what I’d like to say about that is even if you hire a VA, and your VA isn’t going to put be put through all the courses, then have your VA learn the ordering process, or learn the processes so that you can just tell your VA, okay, so we need an SEO shield. They know they got MGYB. Well, now we need link building. They go now we need some press releases. And they go because that time that you spend going in and doing that and the ordering process, you could spend prospecting, growing your agency getting more results for your clients, putting your VA through even more of your processes systematizing, there’s a lot more than your VA can do other than learning because I mean, just the keyword research, I can tell you takes a long time to learn because they have to go through SEO Bootcamp, they have to go through all of the software that we use to do the keyword research, then filtering it then finding out Okay, so what would work in my categories, what what’s a possible push, and then to turn that into something manageable so that you can approach it that way? Okay. So that’s how that works. That’s how we do that.
I don’t recommend anyone, anyway, not a VA and not not, of course, a business owner to do all of this on their own, you have to have a process, you have to have a system, we go a long way, and that we save you all of that time that would take to actually build it up. Because that takes a lot of time also, right. So it’s just a time saver, being able to have a place to go and order rather than having to do the fulfillment yourself. Definitely. And I think Margot touched on something really important that the keyword research is just one example out of many, that that would take you three, four days if you know the process. And so you talk about the time saving with a project where that’s one piece, whether you’re building a new website for yourself a client or project, you’re putting together an SEO shield again, yourself or MGYB, the amount of time that goes into this is irreplaceable. You know, we understand. And I mean, I speak for myself, but I know these guys, most of them, I know enough of your story where you know, we got started, you know, kind of bootstrapping, I don’t think any of us were funded as consultants or getting started into this. And so you start out, you got more time you try to do some of this yourself. But over time you become the bottleneck. To start either training a VA ordering from mg y b, you know, find the best place out there and get it done and save yourself time. So you can grow and get to a point where you know, whatever your tofu is, maybe you scaled the gas agency, or maybe you work part-time and chill half the time. So whatever that is for you. So with that said, you guys, Marco, I know you posted on the page, is there anything people need to know about the charity webinars, we’re doing the fifth one on Monday.
It’s the one that we’re going to tie everything together, because we’ve had people talk about, of course, Bradley, PVC, and money ads for the entity and the brand. We had Jordan, come in and talk about the branding bridge and how to approach your entity through branding through marketing. And that whole approach, we had Dixon Jones showing how to do content, right? How entities exists in your content and how to approach your entity from from from that aspect of SEO, then we had Brian cattle do images. So because there’s there are entities, of course, in images, and you can approach your SEO that way. So you have all of these different approaches. So how does this all get put together?
In a way that you can systematically just take down just about any niche. And before someone asked, No, you cannot go after amazon for the keyword Amazon unless you have millions and millions of dollars. No, you cannot go after Google. Many have tried and failed you can? No, no. All right, you better have the deep pockets, the investors, and the right way, the right idea before you take on a giant like that. But that doesn’t mean that in a vertical. You can’t take this system and this approach. And for example like we’re doing in pet food doesn’t mean that you can’t go after pet food. And if you approach it that the right way that you can’t rank for it because yes you can and very well the home services industry whether it’s plumber, HVAC, electrician, whatever it is, it’s there to be had especially when it’s approached the right way when you have the right mindset, because it’s also knowing and understanding how it is that we approach all these things. And so you have all of this information, but it has to be tied together, which is what we’ll be doing on Monday. So not only if you make a donation, not only will you get access to Monday’s webinar, you will also get access to all of the previous webinars because they’re all recorded. And they’re all uploaded for people to see.
Nice. All right, and then if you have your live instructions, the link is on there, if you need it, so anything else you guys before we get started?
All right. Let’s do it.
I didn’t refresh the page. And I was still looking at last week’s webinar on the page. I was like, wait a minute, shit.
All right. Let me get the screen.
You guys are seeing my screen? Correct. Good to go. Yep.
Alright, so where are we?
How come? I don’t see the days and times? Yeah, that’s interesting. They must have updated something. But you can go up my comment is probably the last one. So scroll back down a little bit. Chaz B has the first. Yeah. Mr. Banner.
Keep that one. Going. Yeah. After an hour, after hour. Yeah. Right there. Cool. That’s weird. They took the days and times off there. I wonder if it’s just a temporary thing. Anyway. Just as Mr. Benner, mentioned, you were still using BrowSEO? Do I know the Creator is launching or has already a new version called Chameleon? Just heads up? If you didn’t know. Yeah, thanks, jazz. I know that I’ve got it. It’s called Chameleon mode. And it sucks.
Like, honestly, I’m still using Browseo to I’ve got, you know, I still use BrowSEO to for my stuff. And I think it works as long as you only right-click a profile, and use system Chrome. That’s what you have to use. And then it opens up Chrome, but it’s its own instance of Chrome for that particular profile. And that still works. But all the other stuff, why don’t really only use the for the browser function anyways. Like you can’t use Firefox in the browser anymore at all. Because it just it. It’s broken, basically. And chameleon mode just sucks. I’m sorry to say that because I’m still using the browser you have part of the reason why I haven’t moved it over to like ghost browser or something else. There’s another one called session box, that one looks to be even better priced than ghost browser. It’s called session box.io. I think it is. But that’s probably the one that I end up trying eventually, whenever I have more time to move all my profiles from browser to something else. Just right now, I don’t feel like taking the time to do it. Because it’s not a priority. As long as it’s still working with the system Chrome. That’s fine. I the chameleon mode though I’ve got access to that, because I’ve got lifetime access to browse to and I logged into it, I can’t figure out how to use it. It’s clunky. I just like I said, I don’t like it. So anyway. And I’ve been talking about updating that for well over a year and finally rolled out the beta version of it and if I don’t like it at all. So anyway, moving on. Thanks, though, for the heads up. Appreciate that.
Well, you could set up an applet in IFTTT or Zapier or something that will take your post URLs and add them to a Google Sheet. Right. So it would automate your RSS like anything, any of your posts, which will update your RSS feed, can send the link to the new post to a Google Sheet. And if you add that Google Sheet to like your drive stack profile, for example, into one of your public drive folders, then that sheet will be public, which means you can use that sheet to build links to it right you can build links to that sheet which will automatically power up your posts.
Now if you’ve got multiple categories that you’re posting from, and you want to get more granular with it, then I would set up a separate sheet for each category and set up categories RSS feeds to feed the Google Sheet. Instead of doing just your overall general RSS feed, where you could be mixing all different types of content, you know, post-con, post types, excuse me into the same sheet. So if you’ve got silos on your site,
And you’re publishing content in the specific silos or categories, then you grab the category RSS feed, and set up a separate Google Sheet for each feed category feed. That way you can hammer that specific Google Sheet with the correct sort of links and anchor text profiles specific to that topic. Does that make sense? So that’s, that’s something that you can do. And that’s a really easy way to do it.
When you’re talking about that kind of manual, or excuse me, publishing frequency of publishing, then that’s something that I would do, I would just set it up in an automated way, I like to do it more manually because we don’t publish near as much as that, you know, most of my clients will get two, maybe three blog posts a week, and that’s tops. And so once we flesh out a silo, and we complete our link, we’ll within the silo, we extract the URLs from the posts, and then set everything up in the G site. And then just take all that’s kind of a manual process anyway. So that all those URLs just go into a target URL file that we upload to MGYB for link building. Does that make sense? So a G sheet is a way to automate it. And that’s how I would do it. If If I wasn’t going to like a mirror all of the posts into the G site, which in your case, I certainly wouldn’t do that. But in my case for what we do, it’s, that’s a good strategy. So
Does anybody want to comment on that?
Join the heavy hitter club. That’s what we have the mad.
Okay. Frogger. Nice. He says, Hey, guys, as a starting SEO agency, what’s the quickest cheapest thing we can implement to start getting our pipeline of leads making sales calls aside from link ranking location pages. We can implement to start getting our pipeline of leads, making sales call aside from so I’m not sure I understand that question.
The first way I interpret it would be how, what’s the quickest way you can start getting leads for your agency? I think that’s what you’re asking.
And I found I’m working on a very specific strategy, I can’t reveal it 100% here, but I’m using a high level, which is the agency platform agency dashboard essentially does a whole bunch of automation and things like that. It’s amazing. Go to semantic mastery, comm slash high level, if you want to see you get a 14-day free trial, you’re probably already aware of it. If you’re not go check it out. It’s a 14-day free trial. And if all you’re doing is using a high level for your own agency for prospecting, you can do that with one seat. So it’s $97 a month, right, and you set up your agency in there. And then you can use that for prospecting. And I’ve been using that for prospecting now for well since about September of last year. And it works really, really well. At first, I was doing it just to find lead buyers for my own lead gen assets. But now just on Monday of this week, I just started for my new agency, I just launched a new agency. And I’ve started using one I’m using high level for prospecting for that with a very specific method. But it’s working incredibly well already. So I’m going to be talking about that in the mastermind. But not outside of the mastermind, at least not yet. But a high level is a great way to automate that kind of outreach and things. Because what I’m doing is even cold email outreach, as well as voicemail, you know, voicemail drops. And that’s what I’m doing to start with. However, I know there’s you know, depending on which industry you’re targeting, unless you’re just a, you know, a general marketing agency, which means you’ll work with any industry. LinkedIn can also be a really good source, I’ve not been real successful getting leads from LinkedIn, because I never stuck with it that long to really get good at it. But I know that LinkedIn can be a really good source. And there’s a lot of really good automation tools that weren’t around when I used to attempt a lot more LinkedIn stuff. So that is on my schedule to start doing probably within the next two weeks is to, in fact, I’m going on a webinar on Friday for one of them there’s an app Sumo deal right now for a LinkedIn tool.
And they’ve got a webinar on Friday, it’s like 50 bucks for a lifetime account for this app Sumo deal for this LinkedIn prospecting tool. So I’m, I’m going to go check out the webinar on Friday, so I can see if it’s something that I want to use, but I’ll probably be doing that as well. So that would be mine. My suggestions would be, you know, cold email still works, guys, if you do it, right. Voicemail drops, you gotta be careful. There are certain states and things like that there are certain laws now that you have to be careful with.
Direct Mail works. The hard part with direct mail, though is getting, at least in the industry that I worked in with charter tree contractors is a lot of times when I send direct mail because I do that I get a lot of it returned. So means that the physical address that was associated with the company was incorrect. So you got to be careful with that. If you’re going to do direct mail, make sure it’s a current list that has some sort of filtering or cleaning capability. But those three things are the ones that I feel are the best that I have personal experience with and like I said LinkedIn is going to be next on my list. Anybody else?
Yep.
Looks like we lost Marco to hump.
Yeah. Okay.
What can we implement to start getting our pipeline of leads making sales calls aside from ranking location pages? Yeah. So I’m not sure, if, if there’s if I didn’t interpret that question correctly, then please restate it below with a little bit more clarity, and I’ll try to get back to it.
Nikolas says, Hey, guys with future techs, like blockchain, decentralized tech, and AI, where do you see SEO going? Also, what some creative ways to quickly benefit from iframes to our website? Well, Marco would be the perfect one to answer all of those. And unfortunately, he’s not here.
Adam, you’re doing a lot with AI stuff right now. Do you want to talk about that a little bit? Yeah, I’m just thinking. So with future tech, like blockchain, decentralized tech, and AI, where do you see SEO going? I don’t know. Yeah, I can only speak to the side of this, I’ll just speak to the stuff I know, I’ll let you connect the dots on the SEO side. Both Bradley Chris and then whoever else is watching. But the right now where we’re at is that this is really helping speed up testing a lot. So like the one I’ve used is product descriptions. So I went in, besides MGYB, I am part owner of another little e-commerce store. And I also help clients with e-commerce both on the funnel. And on the email marketing side. Long story short, though, one of the boring things that have a big impact is the product pages, like improving the title of your product, improving the product description, and a couple of other things on the page there. And writing product descriptions is really friggin boring. But it’s really important. And so a lot of these tools now, you can put in a few words about your product, and it’ll write a great product description. Yeah, like conversion.ai. And so coming in and using that will let you not only get past that hurdle of either having to hire someone and hoping that they know what the hell they’re doing, doing it yourself, or not having enough variations. So you can really get to the testing. So I think it was the, I don’t have the quote in front of me, and I apologize, but they’re the CEO or founder of VWO, you know, was talking about this. And where we’re at right now is that this is going to just speed up testing. And so I look at it the same way, from an SEO point of view, if you can come up with all of this content that you can test, you no longer have to really come up with it yourself, you just need to know that there are tools available that will allow you to do this. And then the next step is going to be tools that do the testing, integrating this type of stuff, where there is a tool I use right now. And I was talking to the founder on a call about some other stuff. And I said, Hey, have you guys played around with these, these writing tools, and he’s like, yeah, that’s the next step. He’s like, you know, our tool helps you speed up the testing process for things on-page, like a title, or description, or whatever it is. And I said, but now we want to integrate with these tools that do the writing. So you can say I want to test this title. And that’s it, it’s done. It tests the title for you and runs through, you know how many other options you give it. And it does the writing for you. Now, I assume there will still be some human interaction. But that that speed to testing is I think going to be crucial from the SEO side, where you’re getting traffic to a place, whatever it is a website or a YouTube channel, and being able to test all of this different kind of permutations. And it’s going to become easier both for the little guy to do this testing. But it’s going to become it’s kind of more of the same and yet different, these tools will trickle down and be available to someone for free or very low cost. But at the same time, you know, that human time spent maybe monitoring results and seeing what they really mean. That’s where the real value is going to be, I think on a lot of the content side of things. So long story short, we got a lot of cool tools we can use for testing right now. And if you’re not aware of them, I would spend half an hour just familiarizing yourself with some of these tools. Like Bradley showed one the conversion.ai and just sign up for a free trial if they have one. I don’t know. But there are tons of tools copy Smith snazzy.ai just go see what’s capable right now. And I don’t think you’re going to be like Oh God, you know, Skynet, the world’s ending. But it is impressive to see and I think it’s you can connect the dots real quick in your head and see where this is going. So yeah.
Yeah. So you know, Adam turned me on to this one just about a week ago actually, that I signed up for haven’t started using it yet. But this is conversion.ai, which I think is good for copy phrase.io this is good for tuning content for search. Similar to I think, what is it page optimizer pro and surfer SEO and in links and that kind of I mean, this was probably more basic than a lot of those other ones but it’s good for optimizing content and I think that’s where a lot of, at least in my opinion, you know, Marco is the one that does a lot more with AI stuff. He’s more plugged into that stuff than I am. But I think there’s going to be a lot of tools to help auto-optimize things. You know, we’re already seeing the content optimization tools and content production, you know, producing tools or generating tools that are using AI. I bet I think, you know, for example, in Google ads, I do a lot of stuff with Google ads, they’re using AI and machine learning. And in ADS now like to set up automated bidding strategies, right, you can, you can opt to use machine learning and AI and Google ads to auto-optimize your ads. And I don’t do that upfront. But once I have proven certain, you know, audiences and ads that are working well, then I will turn on automated bidding strategies or duplicate a campaign, but set that campaign using automated bidding strategies instead of manual bidding.
I can’t tell anybody.
I think I can share it in Semantic Mastery. But like I said like I can say anything to the public. Go there. So, Bradley, I’m glad you brought up free. So I think that is the other side right now where you can get a lot of mileage out of this where let instead of you writing the content brief that, you know, this also goes back to the process. And since parts of this are being automated now, you can go into phrase type in a keyword, and have it auto-generate a content brief for you. And is it going to be perfect? To me? No, but it’s a start. And it’s a process, which I mean, I’m guilty of this, too, where it’s like, oh, I need an article for this. Well, I’ll just kind of outline it. And inevitably, I’m not doing the same thing each time. So like, these tools, to me really help. You know, if I have to hand it off, I can say, Okay, here’s the process, you go in here, you Click these buttons, you do a manual review, take this stuff out, and then hand it off to a writer, for example, instead of just being like, Okay, well, this is the article I’m looking for this time, you know, so I think those tools, as you said, Bradley are going to become even better, and they’re already pretty freak in good. Yeah. And that’s a good point that you made about that. Because, you know, I still order a lot of content from writers. And sometimes I’ll need a piece of content for something and, you know, I’ll be staring at the order submission screen and like, I draw a blank, like, what the hell should know, how do I describe what I need. And so what he just said about a content brief is a good point, because I can go to phrase now, and type in a query or put in a keyword or something and hit go and it will spit out a content brief and natural, like seed the idea for the content that I need, as opposed to me having to come up with something so it does definitely save time. And that’s kind of where I see things going with AI with some quickly quick ways to benefit from iframes to our website. Well, I mean, we talked about all that stuff with theme mirroring and using the G site and everything else if you’re not familiar with what we talked about with iframe stacking and all that, that’s taught in heavy hitter club, Semantic Mastery Mastermind as well as RYS Academy. However, you know, you can go through our YouTube channel and get lots of high-level overviews of what the mirroring is, and how we do it using the G site and the drive stacks and everything else that we do to write. So siloing, GMB posts siloing press releases, we mirror the same silo structure from your website onto everything that you do. And the way that you stack and interlink content should all be consistent, as well. And so, you know, one of the quickest things, the best things you can do is iframe your website into corresponding pages on the G site that are mirrored right, so a one to one relationship or one to one ratio, from your primary pages on your website to your primary pages on your G site, right, you want to duplicate your primary pages from your website into your G site, when I say that you don’t need to copy and paste content, all I do is duplicate the pages on the G site. To create an inner page on the G site to match the inner pages of my main site. And then I just iframe the money site into the G site, there’s your content, you don’t need to go through all the copy and paste and everything because Google will read the content from your money page through the G site, the iframe on the G site. And so that becomes the content for the page. And then we talk about stacking different pieces of content together that are relevant. I talked about that many times and they hang out again, you can just go to our YouTube channel. So youtube.com/semantic mastery, then go to the channel search feature and just search that kind of stuff out like theme mirroring iframes g sites or stacking, iframe, stalking, all that kind of stuff and just start going through because we’ve got a ton of information in there about how to do it.
But then you just hammer your G site with backlinks. And then you can power up your money site page without actually physically directly linking to your money site. And that’s how we’ve been doing it for years now. And it just works incredibly well. So hopefully that makes some sense.
Bb’s up with many questions as usual. What’s up, BB. Hey, guys, what is better to start a GMB and then start a G site/website or backward a site and then a GMB or start parallelly it’s a hard word to say, or start search ads and then organic viewing. Okay, well, there’s a couple of things here, BB.
If you don’t know the industry, then I would highly recommend that you start with ads, the keywords that drive traffic and conversions. It’s not just about traffic, because you might, you know, I made the mistake years ago, I just didn’t do ads for a very, very long time at all. And I would always just start with SEO and in part because it was really easy to rank. But you know, it’s become more complex and more difficult. There’s no question. And so if I’m going into it, which I don’t, I don’t like to go into any new industries. Now I like to just stick with what I know. But if I was to go into a new industry, then what I would do is set up a Google Ads campaign first to figure out which keywords are going to produce not just traffic and clicks, but conversions, right, that’s the optimum goal is conversions. So if you just look at keyword tools and look at search volume, that doesn’t tell you the whole picture, right, that only gives you part of the story.
Am I still alive, guys, I see the page doing some weird stuff. You look, I think you’re good. Let me check the page. Okay. It was uh, it was doing some refreshing or some weird shit. Anyway, um, so what I’m saying is if you go just look at search volume and stuff and think that you’re going to optimize for keywords based upon search metrics, right search numbers, search volume numbers, then you can end up spending time, money and effort, creating content, and trying to rank for keywords that might produce a lot of traffic, but they just don’t convert, or they’re they don’t have buyer intent, or whatever. And so what I like to do is spend money upfront, which by the way, when you first start running ad campaigns, even if it’s not like Google search ads, you’re going to spend a lot of money depending on what it is. But for local stuff, I mean, clicks can be super expensive.
But even YouTube and things like that, like the way I look at it, is any new ad campaign for Google ads, specifically, it’s like the first 30 days, you should really just assume that you’re just buying data, right? Like you’re it’s rare that I start a new ads campaign in a new industry that I’ve not ever done any testing in and get immediate results like positive ROI, right? Like it’s very rare, it’s usually I’m gonna lose money upfront. But once I have enough data, then I can start to optimize, where I see the most opportunity stop spending money on ads, or keywords or creatives or whatever that aren’t really relevant aren’t producing, redirect those funds into what was producing and then start optimizing those producing campaigns to you know, optimize them even more so that they’re performing even better. And so I just look at using ads upfront when it’s a new industry. If it’s a new topic, new industry, whatever I look at, okay.
I’m going to spend money on buying data first. Once I have that data, then I’m going to start to optimize my campaigns to put that budget to good use to start turning a profit, right or making a return on investment. And then from there, I continue to optimize. So my first strategy would be if I don’t know an industry, I’d start with Google ads to figure out what those keywords are the ones that are going to produce traffic, but also convert, and then I would start optimizing content for that, right. So start the SEO process, which would be building the, you know, getting content written, optimizing for that, and all the other stuff that we do. If I already know the industry, then you know, I use, you know, I still use ads usually to jumpstart a campaign, but I’ll go right for the keywords and everything that I already know, to be effective and to be what people use and what I love about the tree service industries. There are really only five keywords that drive all you know, 90% of all traffic is driven from five keywords. So it’s beautiful because I can optimize for those five, I don’t need to continually do keyword research and all that other shit. You know, as far as whether I would do GMB first or website build first It doesn’t matter. I mean, I like to go with GM I what depends, right? Again, it depends always depends. If you have a real business that can be verified. It’s not a spammed GMB listing, then there’s no reason that you can’t start with the GMB or just do both in the parallel right, the GMB as well as the website everything else. If you’re dealing with a spammed GMB listing, then I recommend that you get the website set up first with the brand name, the domain that’s going to be associated with the GMB. You get the structure. You get as much detail on the page as possible. Like you don’t have to have a full-on built-out website. But I mean, the homepage on the root domain for that project should have something that’s relevant. It should have the company name the contact information that’s going to be used with the GMB. So name, address phone number, structured data at the very minimum organization schema, if you’re going to do it, if it’s for local business, which GM bees are supposed to be for local business, then put local business schema on the page and then go try to claim and verify the GMB right or to associate the GMB with the website if that makes sense. So it depends if it’s a valid business and it doesn’t mean you can’t you can start with the GMB or run both parallels. That’s typically how I will do it. But if it’s a spam GMB, then I try to get the web asset set up first, before trying to associate the GMB with it or get the GMB if I’m starting from scratch, so that it has a reference point that Google can see that has some validity to it. Right. So for example, not just have the domain but
I just kind of figured out a ticker earlier this week.
Well, let’s just say have the domain registered, you might want to use something like G Suite or Google workspaces for your email for that domain because that means you’re paying Google for that domain, right? Like you now you have a paid account with Google that is associated with that domain so that when you try to tie the GMB to that domain, there is some validation there that it’s not spam, because you got a paid account. Remember, Google workspaces, guys, if you go with a basic workspace account, formerly G Suite, it’s six bucks a month. So don’t be cheap, spend six damn dollars a month, and have that additional verification or validation for that, less likely to be spam, if that makes sense. Okay.
It’s a good question, though.
Next question. Are GSA links, also web 2.0 contextual links, some of them are.
But some are not web 2.0. contextual links are meaning blogger type, you know, blogging type platforms that allow you to post articles and blog posts published, excuse me, text-based content. I mean, it can have images and media and stuff in it looks like blog-style posts. The contextual link means a link within the content. That’s why it’s called a contextual link. Right. So that, you know, GSA can have all kinds of crap stuff in there, though. That’s why we only recommend GSA out of like, third or fourth tier, that’s what we call I called GSA links, kitchen sink, spam, right? Throw everything at it, but the kitchen sink Well, this is the kitchen sink. So we have we’ve been calling a kitchen sink spam for years, but that’s what GSA does. Now some people that are super skilled with GSA know how to use it for just web 2.0 blogs and all that’s great. I don’t know how to use any MDM tools because I’ve always had a link-building guy that does it for us are the same one that does it for MGYB. So I don’t know how to use all the tools and I really don’t care. All I’m saying is if you’re going to use GSA links, they’re more than just contextual web two Dotto there. Some of those can be mixed in there’s no question. Those are some of the platforms. But GSA is a known spamming tool. So a lot of the platforms that you will connect with Are you know, forums.
And just all different kinds of stuff. So just remember web 2.0 typically means blogging-type sites, right? And contextual links are links within the content body of a post or an article. So they’re more powerful because there’s you know, they’re contextual meaning the link can benefit from the context that it’s in, right that the context that it’s buried within. So there are associations that can be made with the content and the keywords and everything else. So that’s what a contextual link is. Why do you recommend buying first and tear web to contextual links, and third and fourth, to buy GSA links for exactly what I just said, you get a lot more power out of a contextual link, because Google can understand the relevancy from the keyword theme, the keyword set all of that’s on the page. And that is a contextual link is more powerful and safer than a lot of these other types of links if that makes sense.
So and I only recommend building first and second-tier web 2.0 contextual links, because that’s what our link builder has been telling us to do. Whatever he tells us to do is what we do that makes sense.
Which, you know, maybe you could always post in the free Facebook group and tag data on a question. No questions about that. And now in the free group, I don’t know how much you get in there, how deep you get news answers. But definitely in some of our paid groups, he, you know, other people ask questions about link building stuff. And he’s, he’s a wealth of information about that. He’s really skilled. So
do you have any service of closing lead gen clients? I’m not sure what that means, BB. Do I have a service? for closing lead gen clients? Or I’m not? I’m not sure I understand the question. But if that’s what you’re asking, Do I have a service for closing lead gen clients? I mean, I do that in-house. I still do all my own sales. Although the new agency that I just launched on Monday.
I’ll talk about it more later, another time. But that I fully plan on hiring a full-time salesperson. But not I mean, I’ve got got to get some revenue in that agency first. But that is one of my top priorities is to hire a salesperson. Right? So But no, I still do all the closing myself. So I mentioned this at the beginning of today’s webinar, I use a high level. Again, check it out semantic mastery, comm slash high level, you got a 14-day free trial. If you’re only doing it for prospecting and sales for your own agency, you only need one seat. So you don’t need the agency-level account or all that other stuff. I used just the $97 a month high-level account for my own stuff for many, many months. Now I’m on to what’s called a high-level Pro, it’s 500 bucks a month. But that’s for a very specific reason, anyway.
All right now, and I’d like to give you three of them for free. And right now I’m doing five for free. So I say five leads for free. If you’re interested, just fill out the form below, which is a very simple contact form. And then they fill out that contact form. And it notifies me that I’ve got a new form submission. And then I call them to follow up, say, hey, okay, great. Let me just confirm your service area, what type of jobs you’re looking for, and I’m going to enter you into my system. And I’ll send you five leads at the end of those five leads, I’m going to follow up with you to find out if you want to continue working together. That’s how I do it for leads. I’m doing something similar for clients, which I’m trying to take clients on for my new agency staff. But it works really, really well. And here’s the thing, like I said, it’s, I’ve set up this funnel, and I talked about this and POFU Live last year, for 2020. And all of what I just talked about is explicitly laid out in the POFU Live recordings, which are still available. So if you want this exact method, then go by that POFU Live 2020 recordings, and you’ll see exactly how I built this in high level and exactly what I’m doing in my messaging and everything, okay. But it works, it works really well. And here’s what I here’s what I’ve learned, though, is I had set up all these automation and everything to try to get potential lead buyers to go through that funnel, to where only I would only you know, basically, they would get entered into my lead distribution system, which I’m using lead, simplify, Matt, Mike Martin’s lead simplified, that’s what I use for lead distribution and everything.
And I had set everything up hoping to get people to go through all that funnel-like to where it would be automated until they had signed up. And then I would call them. That’s not how it works. Unfortunately, you know, after. I mean, the prospecting machine works really well. But I’ve only had three people, since I started in September, actually go through the full funnel process and book a call with me and all that other stuff. Generally what happens, like almost always what happens is, they’ll start through that funnel sequence like all the automation. And at some point, the conversation gets transferred to me because they ask a question or something that the automation can’t handle. And so I end up having to jump into the conversation and taking it from there. But it’s fine because at least they’re intrigued at that point. They’re interested. And so it’s not, that’s the hardest part, as I mentioned before was getting the conversation started. Well, at this point, the conversation has been started through automation through an automated fashion, right, through automation, it’s been started and then I take over from there and jump into the conversation where appropriate, and then take it from there. And it’s been so much easier that way for me. And at first, as I said, when I set all that up, I was hoping to get people to go all the way through the automation without having personal contact with me. But then after I realized that I was going to have to take the jump into the conversation before most people would go all the way through the funnel. I’ve realized now that now I don’t even wait as I like as soon as they reply back to the front end of the campaign. Especially because all I’m dealing with these tree guys now and landscaping contractors is I just jumped on the phone with them immediately. Like as soon as I see that they’ve engaged with my sequencing, my messaging, my, my automation, then I jump right in and just take over and I’ll pick up the phone and call in a heartbeat now, and just and jump on the phone with them and try it because it shortcuts the process for me and I get to a sale quicker if that makes sense. So the automation and all are great. And for those that make it all the way through. It’s fantastic. But it’s so rare that I use all of that automation, just to get the conversation started kind of eliminates those people that aren’t interested, those that are going to ask questions, and then I can jump in and take over the conversation at that point. And steer the conversation in the right direction. So anyway, hopefully, hopefully that made some sense.
Well, it says dates and times, and questions work fine on my Mac. Yeah, I know. Well, you keep pushing your Mac stuff. But you’re not going to sell me on it. Keep trying. Oh, buddy. heresy. Keep trying. We’re almost done, guys. We’re gonna run out of questions. Anyway.
So Jim says, Is there an ideal depth for iframe stack loops? Is there any more benefit achieved from going 1000 deep versus 10? Deep on the iframes? Is this something? This is something I haven’t tested very thoroughly. Thanks, gang. Again, Marco would have to answer that. I don’t know. I know some of our mastermind members have done some really nasty stuff with iframes to the point where if you open up a page on your in your browser, it will literally lock your whole computer up because it just takes all the cash in memory and just locks it up. And I’ve done it like I’ve had to literally hard reset my computer reboot my computer while holding the power button down because an iframe locked the whole damn PC up.
And I have seen that happen on several occasions.
So I typically don’t try going that deep. But I know some of our mastermind members have, unfortunately, Marco is not here to answer your questions. So perhaps you could repost that, Jim, next week, and Marco will be back hopefully, to answer it then.
okay, last question, guys. And then we’re gonna wrap it up a little bit early, which is fine. This says, How will the Google privacy sandbox affect SEO and ads? And what is your take on the upcoming changes? You know, I? I don’t know yet. As far as you’re talking about, like, because of like, privacy concerns with audience targeting and interest-based targeting and stuff like that. I don’t think that that’s going to affect Google as much as it has Facebook, Facebook, you’re already starting to see and I don’t do Facebook ads. Okay. But I know enough people, obviously that I’m colleagues and such the dude, and know that Facebook is already experiencing a lot of problems with ads and stuff because of their privacy concerns. And what Apple I guess, now stopped reporting back to Facebook, which is was a huge hit to them.
JOHN Beltre, I think his name is he’s got a great, let me see if I can pull this up. Because this is something you should, I think it’s john T. Belcher.
The death of pixels, I think is the name of the
Yeah, right there. Okay. So this guy’s I would go check this out. He’s got a free course. This might actually yeah, I’m already it looks like I’m still logged into this course. Because I started going through the training. It’s a free course called the death of pixels. Let me grab Let me see if this is the share URL because it’s probably not. Yeah, it is. Okay, cool. I’m gonna copy that and paste it on the page.
Because you know, you can get in trouble if you don’t do it correctly, and all that kind of stuff. So I would highly encourage you to go check that out. As I was saying, I think it’s more affecting, like Facebook now than it is Google. I don’t even know if it’s affecting Google, to be honest with you. This kind of stuff. So does Bradley. That’s why he asked for the Google prices sandbox. Like, from what I know.
They’re pretty much doing the same on Chrome like somewhat Apple did.
Yeah, but what I’m saying is with Tag Manager, it’s like the server to server conversion tracking. It’s, you know, Facebook doesn’t give that to you. But Google does through Tag Manager, is what I’m saying. So it’s different. And also if you’re using Google Analytics because, Facebook has like conversions API, which is exactly the same as so it’s a server tracking.
Okay, well, again, I don’t do Facebook ads. So I don’t know any of that shit. But I know that there’s a lot of people whining on Facebook, about Facebook ads and how they’re, Yeah, we are.
When the virus is like, it’s pretty much pushed up by marketing people to sell you more stuff. And also, there’s like, the war between Apple and Facebook. It’s just like, all the media that is pushing it like, the reality is it’s like almost doing impact, in my opinion, like, yeah, if things change a bit, are you doing it?
But you gotta realize all the big companies, they got the data already, right. So they are not there is no law, like no changes that they’re gonna append the data. It’s just a little bit of fresh data that getting into their systems is a bit restricted.
And at the same time, they got their email addresses to get all those things right now, the plastic got fingerprint matchups and an entered like, I don’t think many people are talking about. So sounds like you’ve got a course that you need to produce there, Chris? Well, it depends if it pays well enough, like right now, like it didn’t have enough requests for anything, but that could be an option. Yeah, definitely.
Well, there you go. Next time, you have a question about conversion tracking and privacy’s, you know, address that one to Chris and should be good to go then sure thing
That’s what I’m here. Alright, guys, we’re gonna wrap it up. Thanks, everybody for being here.
