Sunday, January 31, 2021

How Do You Show Line Of Products In GMB?

In episode 322 of our weekly Hump Day Hangouts, one viewer asked how to show line of products in GMB.

The exact question was:

Also on GMB, how do I show my line of products?

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Source: Semantic Mastery
How Do You Show Line Of Products In GMB? posted first on your-t1-blog-url

Saturday, January 30, 2021

How Do You Market Niche Sites With GMB?

In episode 322 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how to market niche sites with GMB.

The exact question was:

I have a shopping cart website that is the root domain, however I decided to diversify my website to create subdirectory blogs using WordPress to create different niches. I have 50 WordPress niche blogs in directories, ex. How do I market my niche sites with GMB?

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Source: Semantic Mastery
How Do You Market Niche Sites With GMB? posted first on your-t1-blog-url

Friday, January 29, 2021

Is It A Good Idea To Buy Social Signals From SEO Butler And Point Them To Branded Syndication Ring Post URLs?

In episode 322 of our weekly Hump Day Hangouts, one participant asked if it is a good idea to buy social signals from SEO Butler and point them to branded syndication ring post URLs.

The exact question was:

Is it a good idea to buy social signals from a place like seobutler and point these to the branded syndication ring post urls for a boost or are they better spent directly to the money site?

This Stuff Works


Source: Semantic Mastery
Is It A Good Idea To Buy Social Signals From SEO Butler And Point Them To Branded Syndication Ring Post URLs? posted first on your-t1-blog-url

Weekly SEO Q&A – Hump Day Hangouts – Episode 324

Click on the video above to watch Episode 324 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

We’re live. Oh, there we go. I see it now. So regardless, we’re live. Welcome to Hump Day Hangouts. Today’s the 27th of January 2021. And we’ve got some good stuff for you guys today. As usual, we got a few quick announcements and then we’re gonna jump into answering your questions. But real quick, just want to say hi, looks like we got most of the guys here today. Let’s see. I’m gonna start with her Nan today. How are you doing, man?

Dude, I’m good. I’m good.

I’m just melting down here. It’s really hot and humid, but it’s okay, man.

We’re supposed to have rain tomorrow. So gonna cool off. Happy to be here.

Nice. what’s the temperature there in Celsius?

And Celsius is like 36. I think so. 36. See, it’s pretty warm. Yeah.

Yeah, that’s 96 points, 97.

All right, that’s getting up. Yeah, that’s on like, maximum temperature scale. So I know you’re a hardware guy. But yeah, some rain on top of that. That sounds nice and humid. So you enjoy that. Yeah. Awesome. Marco. How are you doing today?

Um, I mean, what can I say? Groundhog Day. If you guys understand how it is that you can take $1 and change it into a million dollars. Give me one. Give me a hill. Yeah, let me see. Fuck. I hate those cheesy markers, man. Look, hard work. You gotta work. You gotta do the dude, you got to pay your dues. It’s very people who hit on that one idea with absolutely nothing. But sweat equity. Turn it into a billion-dollar idea. The rest of Us to get to anyone, whatever. I gotta work. I don’t just sit here and do nothing. I yeah, it’s beautiful. It’s a great place to work. I step outside. It’s sunny. It’s warm. It’s beautiful. Got the sun? Got him. Got this. When did my hair look, man? Come on, man. Very few things require no work as most people tell you to should is hard work. And it’s not easy. It’s not easy, but it’s not complicated. It can’t be simplified, which is what we’ve done for you. Alright. So if you want to know how, and you want to know why we’re in the middle of our charity webinars, Bradley killed it on Monday. With his ads for branding. And entity Monday, I’m gonna call it what it is entity manipulation. It was fantastic. A lot of great ideas, a lot of information that literally I’m telling you on Monday would have cost 1000s of dollars anywhere else. You got it for free. Next Monday. What’s the Dixon Jones, internet legend Dixon Jones is coming to show you how to do entities and content. And so this is going to be a recurring theme entities entities entities, brand new entities brand. I wonder why I wonder what’s working in SEO, what has been working, what’s working out what will be working. Anyway, I don’t want to take too much time. Thank you to those of you who donated if you haven’t, then I posted a how-to on the page. I know the information is there. Again, I don’t want to take too much time. And even if you did and you did not register, you won’t be able to access that page. Now. Because that page is gone. We moved it, you can still contact the email that I’ve set on there and you will get access. If you’re given the note no donation, you will get access to the replay. And if you haven’t donated, send proof of the other donation to the email and get access guys’ information. I’m telling you, you would end up paying I know barely one time paid nearly 20 K. And the information was nowhere near as good as the shit that we give away for the price of a donation. I can guarantee it. He told us what the information that he got not that it was useless. But the information that we’re giving away for a charitable donation. I’d be dead. There’s no comparison anywhere. Guaranteed.

Outstanding Marco, something you said at the beginning. I’m just gonna ask you and for those of you watching, I didn’t ask Marco this earlier or anything. But the something you said kind of tickled something in my head. I was wondering Have you read the book The Art of contrary thinking?

Of course.

Okay. I had never heard of it until a couple of weeks ago. And I just picked it up and started going through it. And anyway, I was like, You know what, I bet this is a book Marco would recommend. And just this is a total tangent, but would you recommend people to read it because I’m like 10 pages in and I’m like, I can tell this is gonna be a big one.

I mean, I recommend that you read period, right?

Yeah, read it.

And not just that it’s not just reading that one book but this other but Well, when everybody thinks, Oh, here we go, let me see if I get the quote, right. When everybody thinks the same when everybody thinks alike, everybody is likely to be wrong. Think about that. Think about that. All right. So the art of contrary thinking, Humphrey, was a Yo, yo,

yeah, Neil.

Yeah. Yeah, guys, read the book, read the book. Go read the art of war. Mandatory, mandatory. And then read the commentaries on the art of war. Don’t just read it. Try to figure it out while you’re like trying to read the Bible without the commentaries, right? Without going into the original text. But yeah, definitely, if you can, like a book a week, by all means, for those who can’t just listen to it, listen, listen to books, all the audiobooks are everywhere. But yeah, absolutely recommended.

Awesome. All right. The library tickled something else too. I just put the link down for anyone interested. We should probably we could update this year. We’ve got a recommended reading list which I don’t think the art of country thinking is on my add that on, but I just put it at semantic mastery comm slash books. So go check that out if you’re watching and interested in some of these we’re mentioning so. Okay, sorry, a little bit of a tangent there. But last but not least, Bradley, how are you doing today?

Doing great. Busy as all hell as usual, but doing well. Glad to be here.

Sounds good. All right. Well, I got a little thing to get through here. I wanted to let people know because we do have new people watching every week people coming in on YouTube are catching the replay. So first of all, thank you for watching. You’re in the right place.

Hold on a minute. Did we forget Chris, didn’t we?

Is Chris here. Chris is here. Oh, man. I’m sorry. Well,

I can go again as well. If you don’t like me here today. Chris snuck in the back door when Adam wasn’t looking.

That’s good. I feel bad because we got the little strip up at the top and zoom. So Chris, how are you doing? Man? My bad.

Yeah, doing well here. I didn’t know.

I was wondering because now I wish the most.

Sorry, what are you saying?

I don’t know. I’m shorting the markets, especially on the SEO niche. Not having anything else. Alright, well stay away from GameStop. So that’s already? Yeah. All right, well, let’s get into it. So like I was saying, if you’re here and you’re watching live, let us know how you’re doing. Even if you don’t have a comment, just say hello, get let us know where you’re at, or how you’re doing. And if you’re new to semantic mastery, you’re new to MGYB you’re new to heavy hitters club, the best place for you to start find out how to shield your sites don’t have to worry about algorithm updates again, and it’s a free training that’s available at the SEOshield.com. That’s the word, the SEOshield.com. And you’ll hear us talking about all the stuff that’s involved in that. So if you’re not familiar with words, like SEO shield, that’s a great place for you to get started. From there, definitely recommend picking up the Battle Plan. Alright, that’s step by step processes. So you can get SEO results. And it’s how we do things and the tools we use and the services we use. And you can get that at Battle Plan dot semantic mastery.com the next one after that we also get questions about right as consultants like myself, agency owners like Bradley, people who are, you know, wanting to get more clients who want to grow the revenue, they want to scale the team, they’re still you know, grow at still in growth mode. It’s hard to get that one out of the mouth. And you know, before they’re big enough, they’re thinking, How can I do this? How do I do these three really important things so Bradley and Hernan a little bit, they’ve put together this training last year, that is just amazing? It’s called 2xyouragency, 2xyouragency.com. Just head over there and you can find out more. And for those of you who are serious about growing your digital marketing business or the digital marketing side of your business, and you want to be part of the experienced community, then the mastermind is definitely for you. And that you can find out more at mastermind.semanticmastery.com. And now I mentioned MGYB if you’re not familiar with it, it’s mgyb.co. Alright, that’s done for you services, things like the SEO shield that I mentioned, syndication networks, link building press releases, and a ton more. I believe we’ve got an update coming soon. Right Marco we’ve got a kind of an overhaul on the system coming down the pipeline, right.

We have a complete overhaul of the system. But I mean, Bradley’s in there. So you can tell. He can tell me but I mean, we’re doing several things right. So it’s not just that syndication Academy. Right, that’s coming guys, that’d be an overhaul. And then, of course, we’re gonna have updates and is going to be a new person who just wants to be friendly more time, honestly, than what he could then want to get dedicated to it. It needs more time. So It can work the way that it should. Bradley couldn’t dedicate the time to it. So we just brought someone in. She learned the way. And she was here. I mean, you guys met her, you guys met SC, she’s the one that that’s redoing, syndication Academy, she was doing updates, she’s going to be going into a whole bunch of new profiles and websites that we can use to manipulate the entity. Remember, entity-based, worthless SEO. That’s what this is about the charity webinars are about that, how we’re winning today’s we’re manipulating the entity and showing Google what we want. And we’re getting Google to do what we want Google to do. That’s how we do the dope.

Outstanding. Well, like Marco was saying earlier, if you haven’t yet, you can still get access to the charity webinars highly recommend you do that that is on the page. If for some reason you’re watching this, you can’t find the link, you’re not sure what’s going on. But you know that you want to get in on that you can just send an email to support at semantic mastery comm we’ll get you sorted out and gets taken care of. So with that said, Guys, anything else before we dive into it?

All right, we’re good.

Right, grab the screen.

There it is. Alright,

so it looks like the first one is from mini min. Rob. Hey, guys, I’ve received my order from MGYB. But I don’t know how it works. Well, which order? Is he? Which order? Is he talking about? SEO SEO. But I don’t know.

Rob, if you’re here mini broad. I’m just gonna call it mini Rob. Sorry, man. This may be your actual name. But it makes me think of like a little tiny version of Rob. Yeah. If that’s the case, we need to know more information, right? We can’t tell you what’s going on. We don’t know if you ordered a press release or a link building order or keyword research. So we’re kind of stuck here. So if you let us know, we could probably help you. And then I would also say you probably want to talk to us first and come to Hump Day Hangouts. And if you’re like, maybe I should use this SEO shield thing or the press release thing. If you ask that first, we could definitely explain it. But since you’ve got it now, let us know exactly what you’re doing. And then that’s how we can help you I guess.

That’s good. Okay. All right. So yeah, we can try to answer a few. I’m sorry, I just got was looking at an email that just came in what’s the next question is what’s the best way before? Before you go to the next question, the SEO shield comm if you got an SEO shield, right, the seo.com is the place to go for the training. It’s free. And at the end of that, we even throw in a coupon for you to order whatever it is that you need.

How Do You Push The Link Juice To Power All PDFs In The Entire Amazon S3 Folders?

Beautiful. Okay, so the next one is what’s the best way to push link juice through entire Amazon s3 folders to power up all PDFs within? Also, is it possible, like Google Drive to embed folders to show all files inside the bucket? Thank you, um, the best way to power up an s3 folder? I’m not sure if you can power up a full folder. I’ve never tried that. Usually, I just extract the URLs from within the folder and then just hit those with backlinks. If there are URLs that I want to do that to Marco Do you know, can you make a public folder itself public? Like? I don’t know if the folder has its own URL or what?

Alright, guys, I have no idea. If the s3 folder itself, we know that the HTML documents that we place in their images or whatever it is that we placed in there can be made public. But I’ll tell you what, give me about I’m gonna say three months because we’re about to do some nasty stuff in s3, I was just talking about it with my team, or I shouldn’t call it my team partners. Just the SEO crew that I’m with where we’re going to go and just really look into s3 and how much power there actually is in there. So if you come back, I mean, if not just go in and do it yourself and see if it’ll if it can go public and then the best way to push power to that. The Darya Nuff said an embed gig or a link building gig or both from dedhia to that will push all the power you need. I’m not sure about the folder, but I can guarantee that in about three months. I’ll have all the answers you want about s3.

Is There A Way To Get More Branded GMBs In Different Locations To Boost The Footprint Of A Real Business With No Fixed Address?

Sweet. Next question. Is there a way to get more branded GMBs in different locations to boost the footprint of a real service business that doesn’t have a fixed address and works remotely? Yeah, I mean, if you can, I mean, there’s a couple of ways you can buy GMBs from places that will sell you verified GM bees we used to and MGYB. But I don’t think that’s available anymore. There are still some places that will do it. I even found somewhere that I placed an order but it was way back in November and it still hasn’t been delivered. So you know, I think it’s getting harder to do it. But there I know there are still some vendors out there that will sell verified GM B’s. I’m just not going to recommend any of them because again, the one that I just attempted to use in November, I still haven’t had one delivered yet. So I don’t recommend any of I don’t have any to recommend is what I’m saying but there are GMB verified. You know, you can purchase verified GMB, there are vendors out there that do sell them. The other way is the way that I’ve before people started selling them, I used to always just use Pio boxes, you can go to post offices, one thing you want to do is don’t you don’t want to get to GMBs too close to each other. Right. So if you’re going to do a service area business, which I understand doing that makes total sense, I would have them at least 15 or 20 miles apart. Depending on what your service area is, it could be even bigger, larger, you know further distance between locations. But what you can do is find a post office. And then you fill out a form, it’s free, but it’s to use the street address option. So in other words, like if you go you can do all this online, too, by the way, you can register a PO Box online. And they’ll give you they won’t issue you the box number and till you go to the post office like you have to physically go to the post office and show your IDs and sign the paperwork at the post office. But you can reserve it online and pay for it and everything else. But you do have to physically go to the post office to sign the paperwork and then they’ll assign you the box number at that point. So let’s just say it’s a box one on one. If if the post office is at 123, Main Street, whatever town right, then you can fill out an additional form, it’s free to do it doesn’t cost anything else. But you fill out an additional form to use the street address option. And then you would end up using the address for the GMB listing 123 Main Street number sign like the pound sign 101 right, and that that will work. You can’t add a p o box to GMB as the physical address. But you can do a street address with you know, basically a box number a suite number, but it’s just the pound sign and the post office is very particular about you only using the number sign the pound sign before the box number not sweet. Not box, none of that it’s just the number sign. And again, they’re very particular about that. But that’s the way that I had always done it prior to people selling GMB’s.

And it still works, you know. So that’s another alternative way to do it. And in fact, I actually still prefer that method after but over buying them except for the fact that you have to physically go to the post office that sucks. Because you know, especially if it’s far away, but if it’s within reason and you can drive to it, then I recommend going that route over purchasing GMB listings from vendors. And the reason I say that is because it’s still tied to a real physical address this way. And I feel like those are safer than using the spammed ones because of some of the spammed GMB listings that I have. They don’t have any physical location even referenced or tied to them, which I don’t even know how happens. But like there’s no physical address actually connected with it, and it causes problems with the proximity filter. So and what I’m saying is, even for service area business guys, you understand you have to clear the address like you’re not supposed to per Google’s Terms of Service, you’re not supposed to publish the street address for a service area business. Right. So in other words, if it’s a service area business where the customer or excuse me, the business serves the customer at the customer’s location, then you’re supposed to delete them or clear the physical location when you set your service areas then you’re supposed to clear the physical location from showing and when it does, it literally clears it from the GMB dashboard and it will not any longer show the physical address, the street address in the maps listing or anything. But what I’m saying is, some of the GMB is that I had purchased. They don’t have any street address associated with them at all and I don’t know how they even did it. But it causes issues to where it doesn’t show for like near me searches and stuff like that because there’s no physical location associated with it. And again, I don’t know how they do it because even when you register a new GMB, let’s say It’s a legit business and your service area business and it has a legit physical location where the office or you know the business owner lives or whatever, you have to add that address. When you set when you go to claim or create the GMB listing, you have to add the physical address and then wait for a postcard or a card to be delivered via us a mail to that location that has a pin number in it so that you can verify that that physical location that the business really resides at that physical location. So even when you clear the address to make sure that it’s not published, there is still a physical location associated with that GMB and you don’t see that on the GMB dashboard. But for example, I just recently started using local Viking to manage GMB posts and stuff because it integrates with some of my CRM and stuff. So anyway, I’m using that and when you import GMB listings into local Viking, it shows the street address, even if it’s an unpublished street address, and I’ve got a few listings in there that just no street address appears at all, there’s no physical location associated with it. And those are the ones that I’m having trouble getting to appear for proximity searches such as, like near me, keyword phrases, or search queries. And so again, I would recommend it, the spam listings, they can still work, but there are some drawbacks in them that I don’t like about them. Were the P o box way to get one with an actual physical address tends to work. Still, it still works. And I like that one better, except for the fact that you have to physically go to the post office. Does anybody want to comment on that?

Not me. Okay, moving on then.

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But yeah, absolutely. That’s I mean, that’s a great way to do it for large, especially business with large service areas, if you can get multiple maps listings, that’s best. Another way to do it, by the way, just quickly, is you can go to Craigslist and post an ad for that I’ve done that I’ve been successful in the past where I’ve posted an ad and in the, you know, in the area that I want, and say, you know, tell them that I’ll pay him 50 bucks to receive a Google postcard. And, you know, tell me when they when they’ve received it and and and and, you know, call me or text me with the pin number inside the card. Most of the time what happens is you’ll find renters that do that instead of people that own homes because they don’t care if somebody registers a business to a rental property like the renters don’t care. The landlord might, but the renters don’t. So I found that I’ve done that in the past several times when it when they when I was trying to get a GMB in an area that I couldn’t that I just wasn’t you know, it wasn’t feasible to drive to and get a PO Box, then I will use Craigslist. So that’s another way to do it. Okay. Moving on.

Is It Possible To Get Wiki Links To An SEO Agency That Offers Other Services And Has A Blog On Non-Marketing Tech Resources?

Next question, given Wikipedia is a negative view of SEO, is it possible to get links from Wikipedia or wiki data to an SEO agency that also offers other services and has a blog with lots of non-marketing tech resources? Sure, but you can also purchase wiki links. Just like we were talking about spam, GMB listings you can buy. We sell them@mgyb.co, our store. And they work I mean, occasionally something will get edited out like, but I’ve actually had one recently that was edited out. And then I just submitted a support request, and I got it restored on another Wikipedia page. So you know, you can buy links, say is it possible? Yeah, cuz you can buy them. I don’t know how to do the edits myself, because I’m not a moderator for Wikipedia. But, you know, that’s one way you could do it is to hire, you know, a Wikipedia editor or moderator, I should say, those are generally really, really expensive. So the other way is just to find a service, like what we have in MGYB, where you can buy them there. I don’t know of any other way to get them to you, Marco.

I mean, there are other ways, but you got to pay for them, or you got to get yourself a Wikipedia page. And you have to be eligible, you have to be able to provide all the documentation that Wikipedia requires. That’s the best thing. The best thing is to get yourself a page on Wikipedia. And Dixon Jones is going to explain on Monday, that’s the most important Wikipedia link that you could possibly get that mentioned in Wikipedia. And then from that, I mean, the next best thing is getting a link on the top page and then getting a link on a page referring to another page as long as it’s relevant. Right. You got to maintain that relevance. But yeah, I mean, just go to MGYB to look for it. We offer it.

What Is A Good Way To Get Lots Of Footer Links Without Having Lots Of Clients?

Sweet Suraj is up he says what’s a good way to get lots of footer links without having lots of clients trying to rank in a competitive area for web design and all other competitors dominate with footer links someone’s exact text. So I’m assuming he means exact anchor text exact match anchor text was hacked footers. Yes. stuff I ever saw.

Yeah. Yeah, that’s funny. Do you say that? Because I, when I read this question earlier and asked what I was gonna suggest, was the only other way that I would know how to do it is the safe network. A lot of those links are hacked footer links, and that when I’m What I mean is like, they literally hack other people’s websites, put links in there for you. It’s so blackhat. But um, you know, it can work. I used to use a lot of safe links years ago when I was doing a lot more blackhat stuff. And I guess there’s really no hats. But when I was doing a lot of really spammy, like, you know, dark alley ship, I used a lot of safe links. I don’t do that anymore. But that’s one way to do it. I don’t recommend it. But that is one way to do it. Anyway, you got any suggestions, Margo?

For further length, Now, why? Alright, so here’s the deal. Um, and I’m gonna say this again. And we explained that I’m going to keep referring back to the webinars on Monday, we explain why we do things, the way that we do, why we create the entity, the way we the way that we do, I’m not gonna go through it here. But we become master mimics. We look at the big dogs. We do what the big dogs do, at the part level, at the algorithmic level, at the patent level, that’s how we do it. All right, if you want to learn how, and why make a donation. Go see our footer links the only way to compete or is there something more powerful than I am missing? Yeah, I mean, I, I don’t think I would go out use that strategy. I’m not I don’t think I know I would use that strategy. I would do other things. So the SEO shield? Yeah. Start there. And then there.

How Can You Run Ads For A Client If You Don’t Have Access To Their Website?

Fitz is up. He says, Hey, guys, hope everyone is well. How can you run ads for a client if you don’t have access to their website? Thanks. You don’t need access to some you can run ads to any URL. The problem is conversion tracking and remarketing and all that other stuff, you know, but you can run ads to any URL that you know. I mean, as far as I know, I don’t think if you have if, if you have a URL, you can run ads to it. The question is why, like if you don’t have access to their website, then you’re not going to be able to install, like the conversion link or code conversion tracking. You know, Google Tag Manager remarketing. You know the remarketing tag all of those things that you would need, but you don’t need them. But I would hate to piss money away on Google ads, or ads period if I couldn’t track conversions. And if I couldn’t build a remarketing list from anybody that visited the page or the site,

so I don’t know why you would want to do it without having access to the site. Go ahead.

Yeah, I’m just wondering if maybe it’s one of those where he’s saying he doesn’t have, edit access. But if somebody can, or if you can talk to the client be like, hey, you just need to take these two steps. You need to copy this code, you need to install it, tell them where to do it. Because Yeah, if you’re in that situation, where for whatever reason, you don’t have access, you need to maybe impress upon them the importance of, hey, you need to get this code on there. Otherwise, you’re gonna be losing money. You know, because you can’t retarget you’re not building retargeting lists, you won’t know about conversions.

Yeah, if you have, if you have, you know, if there’s a webmaster or somebody that is maintaining this site that you just don’t have access to yourself, then you can absolutely still do everything because what I would suggest you do at that point would be to set up Tag Manager. And then just contact, whoever’s managing the site. So the webmaster or the business owner, whoever’s managing the site, contact them and send them the container code for Tag Manager, one goes into the header, one goes into the footer, or right before the closing body tag, either one. And it’s just two snippets of code to get added to the site globally, right, so it’s site-wide code, and then you can add and subtract all the tags that you need inside of Tag Manager which you would have access to meaning you can add tags and triggers and all that stuff and then deploy it all through Tag Manager and will automatically update the website from a remote from tag managed from the Tag Manager dashboard. Once the container code is there, you can add or remove tags, remarketing tags, a conversion tracking all of that stuff. Jason, you can add structured data schema.org All kinds of stuff that you can use Tag Manager for. If you don’t have access to managing the site, the webmaster can install Tag Manager and you can use that.

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Any other comments?

No, that’s fine. Okay,

Does It Make A Difference If You Already Added The Supporting Documents Prior To Getting The SEO Location Shield?

so the next one is from Landry. Now I get it, I couldn’t figure out how to pronounce your name. So I appreciate you spelling it out phonetically because Hooked on Phonics works for me. So thank you for that. So Lanre says, Hey, Bradley, I noticed you had problems pronouncing my name. It’s pronounced Landry as an rio. So I’ve got it this time. Now, my question is this, I bought my keyword research from you guys. I built my site, I added three categories with content, and five supporting articles per category, I now need to order my SEO location shield to establish my brand. Okay, I’m not sure that you want to order locations, you know, maybe you do, I don’t have the full context of your project. But let’s just assume that the SEO location showed us what you want to order? Does it make any difference? If I already added the supporting documents prior to getting the SEO location showed? I don’t quite understand the question. Does it matter that you’ve started to build out your site with categories and adding depth to the silos? No, it doesn’t matter at all. Because again, I don’t know that the location, I don’t have the full context, I don’t know what you’re doing. But just from this little bit of detail that I have. I don’t know that the location shield is really what you want and the SEO power shield should be for the brand. And then typically, for top-level silos, you want to do the are the expansion stack, right? Dry S Drive expansion, or drive stack expansion, excuse me? Not necessarily location shield. So if you go take a look at the SEO shield, and you take a look at the three different versions, what does it locate starter shield locations to power shield, right? Power shield is going to be for the brand, that’s what we recommend. But then our wireless expansions, which is a separate product in the store, it’s not on the SEO shield page, cry is drive stack expansion. Go in there. That’s what I would recommend that you buy an expansion for each top-level silo. Does that make sense? Does anybody want to comment on this Marco, do you?

Yeah, I mean, don’t look at it like that. Landry. Don’t look at it like that. You’re done with the website, you can continue working with the website. Yeah, you can have dummy content on the website, you shouldn’t. But you at least need that RSS feed. So yeah, you do need some supporting articles or posts. You have that already. Go in order and SEO shall not a location shield. Because you don’t want to pigeonhole yourself into a geographic location. All right, not if your branding, not if your branding, you can do you can take care of the locations through location-driven pages. On the inner part of the G site, in the beginning, you’re just trying to create I’m not gonna say the keyword, yet but it is its brand plus a keyword, relationships, how your brand relates to the keywords in whatever niche It is, it is that you’re in, especially the top-level keywords, we add it, we intersperse it, we go through all of the documents, everything gets filled with keywords, especially if you order our deep keyword research gig, which this is perfect for, it’s perfect for giving you all of the relevance necessary to really carry out a proper the proper content structure of your website will give you suggestions, you know your project better than we could ever hope to know it. So you have to follow what you know, with what our suggestions are. Once you have all that and once you get the SEO show delivered back, especially the G site that the following that as the ad ID and ordering an expansion won’t interfere with the ad ID. So what you see is okay, now I have a top-level category. So I’m going after gold. Now I want to do gold bars. Well, gold bars go on the inside. So let’s say you’re saying you’re in a city already, and you want the adjoining city. So gold bars add joining the city, however, it is that you choose to pursue that well, we build that for you we can build you an interface so that you don’t have to, and an intersect. So you’re expanding the power of your original branded stack, and G site. And the whole point of this is to keep expanding. So you’re adding depth and breadth to that T site and dry stack the same way that you’re doing it on your website as you find categories. And as you use supporting posts to boost that top-level category that you’re trying to rank eventually you should be pushing so much power. And I see this time and again, that even an empty folder is added. This is when true power will you push it to power and you’re building up that PageRank and ranking score. An empty folder will rank for the keyword that you’re assigning it. And it’s incredible when when when this thing happens, or you’ll pop in and like a new location, and a brand new GMB and you see all kinds of action in the GMB. And you’re wondering why? Well, it’s because you iframe it on the G site or you iframe that on your website, or it’s part of a really deep and wide drive second site. And that’s when the power really comes into play. That’s why I tell people, it’s hard work, you cannot expect to rank with one page for gold. It’s not gonna happen, you can’t ever hope to outrank Amazon with one page, and a couple of supporting posts. Not gonna happen. That’s, that’s a trillion-dollar company that you’re going after you can’t do it for a buck 50. All right, so all of this power and all of these things need to continue taking place, you need to do your press releases, you need to do the link building, you need to do the embeds plus link building. And you need to continue broadening your profile throughout the web, making that footprint bigger, wider, relating more profiles one to the other. This is what the big boys do. You see Apple everywhere you see Amazon, everywhere. So that’s what you have to do. And one of the ways that we do it is exactly the way I just described. Now that takes a lot of work. The way that I like to put this is it like people see it. And it’s really simple. I ordered the SEO shield, and then I just produce content. And magic happens. No, it doesn’t. I’ve been online for 18 years. This is 18 years in the making. Bradley has about a decade and I know her Nana’s around there. Chris has so many years and Adam, I think Well, I know. I’ve known him for six, seven years. So he has at least that long online. So you’re getting decade’s worth of thinking of strategizing of putting everything together into what you see as the SEO shoot. But that’s what it’s for. And that’s what you should order not the location shield, but the branded SEO power shield. Yeah.

Yeah, that’s why I just pulled up the pages on the store, just to demonstrate what Marco was talking about. The SEO power shield is what we recommend for the brand. For the main brand, right, and then from that, because it gives you the syndication network, the drive stack with the G site, and then the IDX page. So that’s for the main entity, right the brand itself, and then from there, you go from the store, go click into the Google RYS expansion stacks. And these are the expansion stacks of each top-level silo. Right? So each silo on the site. So top-level category, top-level keyword, you should have an RBS expansion stack. If you’re doing a local business and you’re you have location-based silos, however, you do that, I do it using the tag structure inside of WordPress, then I also order a separate expansion stack for each location, if that makes sense, but I don’t want to confuse you. As I said, if you’re doing it on just topical stuff, then you’d want a separate expansion stack for each one of your top-level silos. You don’t need additional ID pages and then additional g sites, which is what happens when you order location shield. So in fact, I would we would recommend against that.

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Okay, so hopefully that clarifies that.

All right, moving on.

Does it make a difference in priority? No, no, it doesn’t, you can just as long as you have, all that you need is you need the web, the URLs, when that you’re going to push, you know uses your main target URL for your drive stack. And then for each one of your expansion stacks you’re going to get, you’re going to have a field that you have to submit your main target URL, it’s going to be one primary target URL per expansion. As long as those URLs are available, like on your site, that’s fine. It doesn’t matter whether there’s content there or anything, to begin with, you can order it with just the URL. The only thing that has to have content is the RSS feed for the SEO power shield order because the syndication network, if it’s an RSS driven syndication network as opposed to YouTube, then it needs the RSS feed has to have so the RSS Feed URL has to contain at least one item it can be the Hello World post for that matter, it doesn’t matter. As long as it has one item in the RSS feed, then they can set up the applets inside IFTTT but that’s it though the rest of the site doesn’t need to look at content on it. If it just has the URLs available in. That’s it. And for anybody watching this at this point watching the replay, enlarge the video so you can get the information about donating to the charity and accessing the webinar.

Do You Have Any Tips In Using Linktree Other Than Hammering It With Backlinks?

Okay, sweet. Let’s keep moving. Jim’s up. What’s up, Jim? He says, Hey, gang, I was curious if you guys have any tips or tricks to apply to link tree? That’s a good site. I just started playing with that a little bit more actually. Other than the usual hammer the shit out of it with backlinks. You can embed it. So yeah, it’s pretty much the same thing that we would always recommend hammer with backlinks. You can also embed link tree itself, the link tree page, which is just a collection of links, right. So that’s just you can also do embeds and backlinks to the embeds. Anything else?

Scorched earth Seo? hammer? I don’t know any other strategy. I don’t understand anything else other than if it can stand it, give it more. And if it takes that much, then try some more. Well, you know what it is man? Just go do the do.

How Would You Silo Structure A Website With Multiple Topics?

Alright, baby, what’s up, man? He says, Hey, guys, a better example for last weekend’s question how Google treat pages that are not related topically to the site, say you are a site about marketing. The silo is about software. Let’s say all the marketing software goes here. But what if we add non-marketing software pages to the silo to that silo-like employment software, or betting software, etc. So the new silo be opened to nonrelated marketing software? No. And in a case like that, BB, I would have subcategories. So I would use a complex silo structure for that type of site because the software would be the parent category, the top-level category, but then you would create subcategories for the different types of software marketing software is a subcategory. What were some of the other one’s employment software being another sub sub category, and then betting software or investing software? Right. forex software, like there’s a, you know, productivity software, like every one of those could be sub-categories. And then you would add supporting articles, which could be reviews of those types of different software in their appropriate subcategory. So in a situation like what you’re describing this time, in which you provided more context, this time than you usually do. So thank you for that, by the way, then then, yeah, I would use a complex silo structure for something like that. And I would add subcategories and appropriately place the articles and supporting articles and such within the correct cat subcategories. That is something that you could do.

Comments?

yeah, treated as a directory for marketing? And how would you build that directory then for marketing related categories and subcategories, and maybe some not so specific categories that do relate to marketing, but not in a direct manner, you could totally do that. Just be careful how far in the weeds you go, because you could end up somewhere totally not relevant to whatever it is that you’re doing. And then in that case, it’s not as if you’d be penalized or anything, it’s just that you’re not going to get any, well, you shouldn’t get any action, because the AI will know that there’s absolutely no relationship between that uncategorized or irrelevant category, and everything else that you’re doing, with the caveat that if you’re pushing enough power, it will rack it just takes monster power to do it.

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Yeah. Yeah, and, and actually, you know, that’s, I, I prefer using simple silos as much as possible. But in the situation that you’re describing here, that’s perfect for a complex silo. And you can push a shit ton of power with the complex silo guys if you know how to how to set up your internal linking correctly. Complex silos can push a ton of power to the top-level keyword. So again, you know, you got to map that out before ever starting a complex silo site, spend some time mapping it out, like not just the immediate need, but your future needs as well, because that’s part of the problem with a complex silo structure is it’s real easy to get started and think that you have an idea of what you want your silo structure to look like when you’re starting off and you have, you know, a finite or a limited amount of content and ideas. But as the project grows, you’re probably going to figure like, Oh shit, I should have figured it. I should have structured the site in this way instead. And that’s part of the problem with complex silo structures is their complex just like the name? Just like, that’s why it’s in the name, excuse me. But if you do it correctly, if you map it out, right, then you can I mean, it’s just amazing. And how much power you can push with those. But again, it’s like I remember, that’s part of the reason I like to do those anymore at all is that I would spend literally hours upon hours a day to, you know, a day or two on just mapping out the site before starting the build. And even then even after doing all of that mapping work and trying to decide on how I was going to structure the site, a lot of the times, at some point in the future, I would end up kicking myself for structuring it that way, because I should have done something else, you know what I mean? So I prefer not to do that if needed. But if so, I mean, if that’s the route, that you’re going to go spend some time on the front end, you’ll, you’ll be glad that you did. And yeah, you can push a lot of power that way, for sure.

Well, that’s if you’re building a directory, this complexity in building a directory to start with. So try to keep it simple. And don’t spend hours trying to map out the site, just get to work on it, and try to work it out conceptually, as you go, you’re still gonna run into problems and having to 301 and having to redo your URL structure. But that’s a lot better, man.

Do Semantic Mastery’s Methods Only Work On Google Search Engines?

So the next question is, do your methods work only on Google search engines and YouTube? Or should they should it also work on search engines like Facebook or Pinterest search, etc. I mean, we optimize for Google? Because you know, that’s what 70 or 80% of all search traffic. I can’t speak for Facebook or Pinterest, those algorithms are totally different. But oftentimes, when we optimize for Google, then we end up ranking in Bing and Yahoo because many and Yahoo are one and the same anymore. But it’s only I think, they’ve got a little bit more market share than they used to, but it’s somewhere around 30%, I think. But I don’t optimize for Bing, or, I mean, I just optimize for Google. Because that’s, you know, that’s where the bulk of all traffic comes from. And usually, we end up ranking in Yahoo, and Bing also, comments on that?

Yeah, I mean, we want Google search. That’s what we’re after. In some places in some countries some areas, over 90% of the search market, is in Google. So if you have something that’s search-based, which is totally local business, or whatever, then it just stands to reason that you’re going to focus on Google. Now, if you’re going to go and work on the Pinterest algorithm that you have to learn the Pinterest algorithm. And some of the methods that we teach might not work in Pinterest, but I’m not gonna get into how Pinterest works here works differently. The same thing with Facebook, the Facebook algorithm works differently. It just does. They’re similar. So as the Bing algorithm, they’re all based on the same thing, right, trying to see how they rank for a certain query. At the end of the day, that’s what you’re trying to do. But you have to learn the requirements. So you mentioned Pinterest, and, and Facebook, you’d have to try those people want Amazon, we have to go in and figure that one out. Then Bing, Yahoo. Why when we can get 80 to 90%. In Google, and then the other ones, we can just run ads and get results. Yep,

I agree.

Have You Ever Ranked Something Using Citations Only?

All right. Ah, next question. Have you ever ranked something with citations only and without links? Let’s, let’s say you have a non-local site, say e-commerce does brand citations without backlinks. Will that work? First of all, I don’t know because all I do is local stuff. I’ve ranked local stuff with just citations like a local business directory or business directory citations like structured citations. Sometimes they’ll contain links, oftentimes, they’ll contain links. It’s been a long time since I’ve tried to rank any local business project with just citations. It’s probably possible still, but citations are just a part of an overall picture. Now that’s talking about, like, structured citations like business directory listings for local type business sites. I think what you’re talking about is like co-citation, right? where somebody is talking or a citation, I guess, in a broader sense, can be just a brand mention, right?

I’ve never tried that. I don’t know why you would mean, I’ve never tried it. So I can’t answer that. Can you know, because the citation is a backlink? So I don’t get it. I don’t get the question to start with. And let’s, let’s see, let’s say you have a non-local site. That’s e-commerce does do brand citations without backlinks work, or will they work? I have no clue because that’s not how we do. We actually use citations as part of the entity. It’s all part of entity-based. worry less SEO, especially local, like the broader you go The less necessary they can put your branded citations if you can get them in the big ones in the data aggregators, as a matter of fact, work really well because they’re links. They’re places where Google goes to see the data to pull data, but it. Alright, so this question I’m not gonna pick on you, I’m just saying is missing the point of the ranking score and PageRank algorithm, and of every other algorithm, because Google has to go through a link somewhere to get to the server, wherever this branded or number, enter the citation or wherever this other thing is, without that link, there’s absolutely no way that Google can go from one server to the other, it’s not magic, Google cannot teleport, it can’t jump into another server, right? It’s a, it’s HTTP or HTTPS. That’s the protocol. As well, there has to be something that connects them that connect, now you what you’re talking about. And, again, I’m gonna go back to our webinar Monday, it was killer, you have two nodes, is what you’re talking about. One is your brand, whatever. And you have another note somewhere that mentioned your brand, Google has to get that get to that, each of those and relate them some way. And the way it does that is through links. So the more links that are connected to your e-commerce site, and to wherever that brand citation is, right, the more power it will have, because that Google can start creating the relationship for the distance graph algorithm with again, I’m not going to get into any of that. What I’m just saying is, you need to start conceiving in this another way, because the things that you’re asking are a little bit conceptually off on this. I’m reading this incorrectly, in which case I’d like you to explain what it is that you mean, you did a really good job on the other one of explaining what it was. Yeah.

Yeah, I agree. So I said I was more contents context in that last question than what we’re used to from BB. So. Okay, so the next question is from is not really a question, as Jim says, He says, but rather a wiki experience, I have a site that has six wikilinks pointing to it from different or two different articles. I didn’t pay for them, they were added in a natural manner. So organic links. That’s awesome.

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Those quotes, I’d like to know what those natural means is it’s in quotes. Well, that’s true. That’s true. But I think he means that it’s just he’s got good content, and somebody, you know, linked to it naturally from an article. That’s how I interpreted but you’re right, since it’s in quotes, it might be. Anyway, those links are very powerful. And I highly recommend trying to get one through whatever means necessary pro tip have the best, most thorough, most documented article on a subject and then cross your fingers. You know, that’s a great point, Jim, because here’s the thing. You can purchase wiki links, right? Like, we just talked about that from, or links from Wikipedia or links, you can get a link on Wikipedia by buying it from our service. But don’t just link to like something that, you know, if I recommend that you are linking to something that has some well-written content, not just like, you know, a spammy page or something like that on the site. I mean, you can try to get away with that. But the problem with that is it it’s likely going to get moderated out at some time. Like even if your link gets placed. At some point, somebody’s probably going to discover that it’s linking to something if it’s not linking to something that is resourceful, right? That is a resource that is relevant to the page that the Wikipedia that Wikipedia is linking from, then it’s going to end up being moderated out at some point, it’s almost guaranteed it’s just a matter of time. So I recommend that if you are going to buy Wikipedia links that you do link to a piece of content on the site that you’re linking to that is relevant, and has some useful information on there. Right. So that it’s less likely to get moderated out at some later date by some other Wikipedia moderator. Okay.

Comments, good?

No, no, I mean, fantastic if you can get them and I saw that later on. He said, organic. That’s fantastic. You can get organic links if you can become the source or a source for that Wikipedia page. That’s fantastic. Because now that now you have a relationship to that seed site. I’m going to talk seed sites and seed sets are I don’t want to confuse all y'all up. But that’s what happened. You related to trust to trusted and authoritative sources. Thereby you become a trusted and authoritative source. Which is why it’s working so well.

Adam, you on, you turn your camera on. So I’m assuming you got something to say?

Unknown Speaker 55:08
No, it was let’s say I’m going to reach out to Jim, I want to ask him a question because he’s had some interesting comments over the last couple of weeks. So talking about AI stuff. And then now with organic Wikipedia links, so Jim, I’m gonna track you down, are you if you can find me, so shoot me a message. But yeah, I just actually had a note on the kind of the last, or sorry, the last question of the day here.

Thoughts On The AWS Email About Allowing Public Access

Okay, cool. So, Jay says Amazon AWS sent out an email warning about allowing public access to an s3 bucket. Yeah, I’ve gotten dozens of those emails. Yeah, the wording was such that it sounds like they’re removing public access. And if you are in disagreement with that, I don’t think that’s the case. That’s not the way I read it. Yeah. And

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I just pulled it up to double-check just did a quick read through. And they don’t say that they just say that. You should have some buckets configured that way, that may not be what you intended. So we suggest you fix it. And then, you know, talk to us if you have a question, but it doesn’t say that we’re gonna change it or anything like that.

Yeah. Thank you, Adam. Because that’s when I read his question. Or when I read this question, I thought about that. I was like, you know, I better go back and reread, because I mean, I’ve gotten dozens and dozens of those emails. And I’ve read through them a couple of times. And the way that I interpreted it was what Adam just said was, like, it’s telling you like, Hey, you probably didn’t mean for the bucket to have public access. But if you did, it’s not recommended. But I didn’t see anywhere where it said they were going to revert them to protect. A lot of problems.

Yeah, the only thing is one line. If you have a business need to maintain some level of public access, please see an overview of managing access, and they give references for more in-depth instructions on managing just to make sure you’ve done the correct level of access. Yeah.

Yeah, when I set up my buckets, I set them up to where objects can be public. But the folder itself, or the bucket itself isn’t entirely public, it just allows for individual items to be made public. That’s the way that I set up all my buckets so that I can pick and choose whether I want them to be public at the time that I upload the files. So hopefully, that makes sense. we’re about out of time, Jim says sorry, natural and organic. Yeah, we saw that. Thank you. Jim, by the way, reached out to Adam BB says I mean, so this is a guest clarification for his previous question. He says, I mean, you have an e-commerce site for dog food named SM doggy will a mentioned citation that way mentioned or a citation of that, and other sites will promote the site without a backlink? Again, I don’t know. I mean, for local businesses, having the name, address, and phone number published online, even without a backlink count as a citation, which is like a vote of confidence, right? It’s just because what is it doing? It’s just validating entity information. Does that make sense? That’s why it’s so important to have a name, address and phone number always published exactly the same. Because even having punctuation different or using the ampersand sign instead of A and D, or something like that, right are sometimes having IMC or LLC at the end. And other times not all of them. If you have variations of the name, address, and phone number published even with no backlink, then that can start to ambiguous. The data, right and that’s why local businesses have published mention of the name, address, and phone number, even without a backlink does count as a citation and can help to rank now, can it be can you purely rank on that? I don’t know. I’ve never tried it. But when you’re talking about that type of citation for a nonlocal site like an e-commerce site? I have zero experience with any of that whatsoever. I can’t imagine that it would but I can’t say whether it does or not. Because I’ve never done anything like that. comments.

It creates co-occurrence. It is a no co-citation or a citation. If it’s the full local citation, right? Name, Address phone number, the NA p other than that I don’t know I’d like depends on the competition. If there’s no competition, I see where it just mentioned, of your site on powerful sites would make a difference. But if like, like most places, that the competition is fierce, then no, you’re not going to get away with something like that.

Yeah, and I think it’s kind of interesting to backing this up a level away from purely the SEO benefit and saying, Well, if your name let’s say the SM dog food brand is mentioned on Huffington Post, like yeah, you know what, I bet Our website is gonna see some increased traffic and it’s not a direct link, right. It’s just by getting out there and building the brand. You know, that’s kind of what’s happening there as to how I see it without getting into the technical side.

Yeah. And you know, actually, just to follow up, Adam, that’s a really good point. And I know this to be true, because when I started my land investment, my land flipping business, I experienced it firsthand. And that is if you can get a name published online, right, and somebody but it’s not a backlink, but somebody reads the name and they’re curious, they’ll go Google that. And then it pulls up the brand. And then they click through that’s a navigational or brand search query, that then a click through. So that’s a huge SEO signal, when somebody reads a name, brand name somewhere and then goes in Google searches and then clicks through that’s a fantastic SEO signal. And I experienced that with alpha land Realty, my business, my real estate business because when I first started, I was just running ads, I didn’t do any SEO at all, nothing, I just have a single and it’s still to this day, just have a single landing page on click funnels. For you know, for that business, basically. And all I started I was sending I was running Google ads to that but no SEO and then I started sending a direct mail out to property owners with my brand name Alfa land realty on it. And what happened was I started seeing alpha land realty ranked number one for even like, my keywords like sell land fast Virginia and things like that. And I couldn’t figure out why because I hadn’t done any SEO work whatsoever. And then I started digging into it. And I realized that people were doing navigational search queries because they would get letters from me direct mail letters from me that would state you know, hey, alpha land realty wants to buy your property, if you’re interested, go here, blah, blah, blah. And they would go to Google and search alpha land Realty and then click through and because of that, I started to rank in a matter of like three weeks with zero SEO work. And it was because of those brand searches, which is why we talked about engagement signals are absolutely critical, are super powerful. You want to comment on that, guys before we wrap it up?

Yeah, I think that’s good.

Okay, thanks, everybody for being here. We’ll see you guys next week. See ya.

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Source: Semantic Mastery
Weekly SEO Q&A – Hump Day Hangouts – Episode 324 posted first on your-t1-blog-url

Wednesday, January 27, 2021

Can You Build Backlinks To Different Press Release URLs?

In the 322nd episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked if one can build backlinks to different press release URLs.

The exact question was:

One more question. I received my press release and in the excel file was a list of urls. Can i build back links to those different press release urls that came in the excel file? I bought gmb local pro and i am trying to follow those steps to rank my gmb listings

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Source: Semantic Mastery
Can You Build Backlinks To Different Press Release URLs? posted first on your-t1-blog-url

How Do You Create Ads For Two Spam GMB Listings While Avoiding Suspension From Google?

In episode 322 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked how to create ads for two spam GMB listings while avoiding suspension from Google.

The exact question was:

Last Hump Day Hang Out I asked if you can do google ads with spammed listings but i guess what i meant to ask was how do you do it because i put my credit card on two accounts and my google ads were suspended because google can tell that i was using my card for two different listings.

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Source: Semantic Mastery
How Do You Create Ads For Two Spam GMB Listings While Avoiding Suspension From Google? posted first on your-t1-blog-url

Tuesday, January 26, 2021

Why Would You Use WordPress Tags When The Categories Mainly Serve A Similar Purpose?

In episode 322 of our weekly Hump Day Hangouts, one participant asked why would you use WordPress tags when the categories mainly serve a similar purpose.

The exact question was:

What do you with with wordpress tags and why would you use them when categories mainly serve a very similar purpose?

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Source: Semantic Mastery
Why Would You Use WordPress Tags When The Categories Mainly Serve A Similar Purpose? posted first on your-t1-blog-url

Monday, January 25, 2021

Do You Need To Have Different Contact Number To Each Spam GMB Listing?

In Semantic Mastery’s weekly Hump Day Hangouts episode 321, one viewer asked if one needs to have a different contact number to each spam GMB listing.

The exact question was:

For the feature that gmb has where the customer can text you, can you put the same # in different spam gmb listings or does the # have to be different in all of them? And if so is there a way around this

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Source: Semantic Mastery
Do You Need To Have Different Contact Number To Each Spam GMB Listing? posted first on your-t1-blog-url

Sunday, January 24, 2021

Should You Create Separate Drive Stacks For Each Brand Within The Same Company Or Not?

In Hump Day Hangouts episode 321, one participant asked if one should create separate drive stacks for each brand within the same company or not.

The exact question was:

If you have a large company that operates multiple brands would you have a single drive stack for all of them to store press release pdfs etc and then make seperate gsites? Or would it better to have entirely seperate stacks? The brands are all in similar niches.

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Source: Semantic Mastery
Should You Create Separate Drive Stacks For Each Brand Within The Same Company Or Not? posted first on your-t1-blog-url

Saturday, January 23, 2021

Is It Possible To Do Paid Ads For Spam GMB Listings?

In episode 321 of our weekly Hump Day Hangouts, one viewer asked if it is possible to do paid ads for spam listings.

The exact question was:

Is it possible to do paid ads for spam gmb listings?

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Source: Semantic Mastery
Is It Possible To Do Paid Ads For Spam GMB Listings? posted first on your-t1-blog-url

Friday, January 22, 2021

Weekly SEO Q&A – Hump Day Hangouts – Episode 323

Click on the video above to watch Episode 323 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

And there we are, we are live and I don’t even have my video on I’m playing catch up. Hey everybody, welcome to Hump Day Hangouts. This is the 20th of January 2021. We’re getting started about 30 seconds early because we want to get to your questions even faster today.

But while Bradley’s taking care of some technical stuff going to go around Say hello to the guys get some quick announcements for you all and then we will be jumping into it so let’s see Chris you’re first on the circle here today. Hi. Oh yeah.

Yeah, man super glad to be here. Yeah, exciting week 2021 is getting better with every week so far so like can’t wait. All right. And step one we’re seeing what’s up noise almost gone Spring is here which is ridiculous because it’s what like the third week of January Yeah, never happens. I don’t know what’s up Well, speaking of warmer weather Marco, how are you doing today?

He’s always here. He had to come floss from from from the light. Now, man, it’s always it’s Hump Day. It’s Groundhog Day. It is what it is. Don’t hate the player hate the game. That’s what it is. You can come to do the do we give you free training we give you everything that as a matter of fact, and we’ll get to in a little bit charity webinars are starting Monday giving away the farm we’re going to tell you why. SEO is working the way it does. We’re going to tell you the why right. Nobody does it. Nobody ever tells you why. So we’re gonna do it. We’re calling in people who know why I mean, got a legend in the game Dixon Jones he started with majestic, and now he’s a link I mean, legend, a true legend in the SEO game. He’s coming to join us. Talking about entities we got Bradley. Talking about ads and then we got people coming in Jordan Fowler. Do you guys remember that presentation? Although he’s not going to give that presentation he is going to tell people why. I mean, that’s what this is all about. We’re gonna give back to the community who donate to the charity that’s what we do. That’s how I do the do I do.

Outstanding! I’m standing in. I see next in line is Hernan and you got a nice t-shirt on man you mind telling us about that delay? Give me your lanky? Yeah, you just need to join the mastermind. And you can get a one-two. That’s pretty cool.

Sounds good. You know, because my next question was gonna be Hernan How can somebody get their hands on one of these?

If they want? If Yeah, I mean, if Adam, or Marco or Chris or Bradley, if you guys want to have these t-shirts, you should join the semantic mastery mastermind. So I’m pretty good, man. I’m excited to be here. You know, here’s warm weather too. So you know, it’s good to be here.

Outstanding. And last but not least Bradley, how are you doing today?

overwhelmed with work, but good nonetheless.

Fair enough. Yeah, you generally have a couple of irons in the fire. And I think you got more than usual right now. Don’t do

yeah. Yeah. But will they say the journey of 1000 steps starts for 1000 miles starts with a single step. And it’s just one foot in front of the other after that, man. So every time I take a note, like a high-level overview, or of the project that I’m working on, I’m like, Oh, my God, but then it’s just focusing on something and just do it a little bit at a time, man. That’s all you can do. You know,

There you go. Yeah, it’s interesting. I won’t get too far into this. But I’ve been kind of redoing my quarterly planning. You know, just, it’s an ever-evolving system. We don’t plan the same way for all of our life, but focusing more on enjoying the process, right? Because if you get the process, right, doesn’t matter what the goal is moving in the right direction, and you keep going, the rest of it takes care of itself.

There’s a great book by James clear, called atomic habits. Yeah, it’s fantastic to go back.

Yeah, it is a great book, and it talks about the same thing. Just focus on the process and not the goal. And the goal will happen, you know, what I’m saying. And so that’s, that’s one of the things the other thing is, just do you know, the only way to get better at anything is to just do more of it. And, and I think a lot of the times, especially in what we do digital marketing, and all that kind of stuff, we always think we have to have everything just right before we can launch something, for example, or before we can start offering a new service to our clients or whatever the case may be, but to be in all reality, it’s not something that you can really perfect without just doing it. And sometimes you got to get out there and make a mess out of things and learn from that, to be able to get better at it. And that’s he talks about that in his book specifically about a photography class, he used an example of like, he took all half the students and had them do take focus in on what they thought would be like the whole grade would be calculated based upon one image that they submit at the end of the photography class. And so they had all the weeks or whatever of that class to study and learn about photography. And all that, but they only their whole grade was based upon one photo that they submit at the end. So they had all the time that perfect, like what they thought was the perfect photo. The other half of the class, they were told to just take photos, as many as they can over the course of however long The class was. And at the end, they got to select, which they thought was their best photo and submit that. And it was overwhelming like 95% of the second group, which just took a bunch of photos, outperformed the first group. And it was because it was just the activity of taking more photos that made them better at it, if that makes sense. And so a lot of the times whenever I think about like, oh, man, I got all these things I want to do, but I got to get good at the first and all that I think about that analogy and realize the best thing to do is just get out there and start. As I said, we’re gonna come back, Marco will talk to you in just a second, I wanted to run through a few things real quick before we remind people about the charity webinar and how they can do that and why they might want to be there. But if you’re new to Semantic Mastery, MGYB, Heavy Hitters Club welcome, you’re in the right place, you could show up here every single Wednesday 4pm Eastern, ask your questions. You can also ask ahead of time we realize, you know, hey, sometimes maybe you’re out running the errands, got to pick up the kids or something else is going on, you can ask your questions, check out the replays on YouTube channel, subscribe over there, and you’ll get notified when the new ones are up. But we do also get questions about you know, where should we start? What should I do? And generally, we got two things we want you to do is, first of all, you should find out how to shield your site, your client sites and not have to worry about algorithm updates. And you can get that through the SEO shield training, which is free over at SEOshield.com right the letter the word the SEOshield.com. Alright, and then if you want step by step processes for getting SEO results, and kind of following the footsteps of hey, here’s what we actually do, then grab Battle Plan. All right, you can find out more about that at battle plan dot semantic mastery.com. And then moving on up the food chain, if you will, we also get talked to by agency owners who are starting out or consultants and they want to get more clients, right we want to grow our revenue and we want to scale our teams so we can work less and earn more and if you are interested in that go check out 2xyouragency.com that is 2xyouragency.com. And then last but not least, if you’re ready to grow your business, your agency then you gonna want an experienced community and direct access to us as well as your peer group. And you can get that and more in the mastermind and that is at mastermind.semanticmastery.com. And now at the beginning of this, I mentioned MGYB if you haven’t used that, that is where you can get done for you services like the done for you SEO shield syndication networks link building press releases so much more. That’s mgyb.co. Now, before we dive into questions as I said, Marco, you know want to circle back to you if you can remind people because I know some people you know, they may have missed the last couple of Hump Day Hangouts, can you tell them a little bit more again about what the charity webinars are and why they might want to be there and then how they can get access to it.

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Where every year for the past four years we’ve been doing this? And really what we’re doing and how this started out as we called it up. We refuse to keep you in the dark production stuff. I’m just seeing how just people in our business, get the hood pulled over their eyes and you get hoodwinked, hornswoggled, whatever you want to call it. People are just not going to tell you the truth. Why? Because they need to keep you in that recurring mode, you need to pay for more you need to get more information, more knowledge. So you get into that mindset, then they know you’re going to go into that shiny object syndrome. Are you just going to keep purchasing and you’re going to get put affiliate offers put in front of you now you need this? Now you need that. So what I decided to do is since I’ve been helping the charity for well over a decade, what I decided to do is I just had to just come out and tell people this is what’s working and this is why it’s working. And I decided to do it for them in exchange for a donation to the charity. The charity is a menial, avola boy with a ball in Costa Rica. And we help the poorest of the poor people who have nothing. And when I say nothing is that figurative nothing. It’s not that the US meaning of nothing like it like I said before people are going to get their food basket but the traveling part to get that food but that’s a luxury. Being able to get in your car and going out and getting food every little these people don’t have it. That’s not what we’re talking about. We’re talking about the unpaved roads we’re talking about open sewage, we’re talking about no running water. No electricity would Firestone Debbie fires all the time. We’re talking about drugs and alcohol and all kinds of sexual predation, that all of these people, especially the children are subject to unless someone steps out and says, well wait a minute, I want to make a difference. So that’s what this is all about, it’s offering people a chance, at something greater at something more, offering people the opportunity to come to us. And one, I’m gonna have to post Fernando’s video because he’s one of our rock stars. He’s been promoted. I mean, he went through the whole thing. And he ended up with a job. And with DHL with an international company, he traveled all over Latin America, with the company has just done really well. But the story behind Fernando is he started out with nine or 10 of his friends. And he is the only one who made it all the way through. The other ones are dead, dead, meaning dead, dead. It’s some good shots, whatever dead. And so we were able to help Fernando, that’s one out of nine, we say that’s not good. We’re not looking at the ones that we love. Those we couldn’t help. We’re looking at the ones we were able to help. And we were able to save and place in a job where they could then go back to the community and give back because we do build leaders. I mean, we help form leaders for the community, we got another we just got her master’s degree and was hired by the university. I mean, all of these success stories that that would not have happened, had it not been for me Malala had not been for the organization, the charity, to help all these people in everything that they needed. So that’s what we do. So every year, I set up these webinars are going to be six of them this year. As I said, Bradley is helping us so as Jordan Bryan title is stepping up, Dixon Jones is stepping up, just got a lot of great people giving away knowledge and all they’re asking for is donate, you donate, and then you send proof of donation, I placed the email on the page, it’s there, you contact that email, and then my personal assistant will contact you with the link to register for the webinar, you just have to show proof that you don’t need it. The only way that you get access to these webinars is if you don’t, I mean that’s the condition, which to me, isn’t much to ask, I’m not telling you, you have to give me $1,000 donation, I’m not setting a limit on a donation, you do what you can, with what you have, you can give $1 give $1 if you can give $1,000 give $1,000 whatever your heart tells you to do whatever your wallet allows, that’s what we want. And in exchange for that, we’re going to give you the keys to the kingdom, how you trigger the algorithms, how we do worry lists SEO, entity base, worry less SEO, where we haven’t given a shit about an update in years, we haven’t cared doesn’t matter. Google can do what it wants. Since we’re giving Google everything that it’s looking for then I mean why worry about an update we don’t worry we don’t care. That’s what we’re focused on. And that’s what this is all about just my way and now other people of course were volunteering their time, their way my way of giving back to the SEO community because they don’t want you guys cheating and also a way to give back to people who are tuning in that’s what this is all about. Awesome.

For those of you watching live the information on the page, I think Marco just put that on there it did it earlier. If you’re not watching live and you need more information, you’re not sure where to go just send an email to support@semanticmastery.com and we’ll get you sorted out. So with that said, you guys, I think that’s about it. But there’s anything else now’s the time. If not, let’s get into the questions.

Yeah, I’ll be joining the first for kind of CO presenting or guest presenting or whatever with Marco on Rob on Monday, next Monday, next Monday, May 25. At 5pm Eastern. We’re gonna be talking about using Google ads for relevant traffic. So it’s gonna be pretty cool. I hope to see you guys there.

All right, I’m gonna grab a screen. We don’t have too many questions, but hopefully, that will fill up as we go. Okay, you guys see my screen correct? Yeah. All right.

How Do You Target A Single Post And Rank It On Page 1?

So we’re gonna start with this one that says, Hey, guys, I have a question related to the ranking of the individual post or page. When I order link building, I generally submit all my syndication networks ID page and power shield, SEO shield properties, etc. But how to target a single post that I want to pull on to page one. How do I hit a single post which could outrank all of my competitors? please suggest. Thank you. Okay, I’m gonna give you a really simple rundown, a quick rundown take notes. It’s actually quite easy. There are several things you can do. First of all, if the post has been submitted or syndicated out to your syndication network, so you published it And it syndicated out to your branded syndication network, go to all of your syndication network properties and extract or copy that file, the post URL of that particular post, right. So that the version of that post that’s been published on Blogger, Tumblr, WordPress, you know, all of the places that it’s been republished to grab the URL from those profiles, right, those web two dot o profile properties where that post is published, right, put that into a notepad file or txt file that will be part of your target URL file. Several other things that you can do so remember, grab the URLs from all the platforms that give you a separate post URL for that. Okay, add that to your target URL list for a link building gig. You can also if you if it’s part of a GMB like if a Google My Business is part of a local project that has a Google My Business attached to it. You can also publish a GMB post that links to that blog post that you want to promote. And then you can take the GMB post URL, preferably the one that’s on the GMB website, not just the post share URL, but like if you go to the GMB website, you’ll see that the posts are part of the website as almost like an inner page of the GMB website, take that URL, put that in your target URL file, publish a press release that is got one link. And the press release pointing to the pub the post or page that you want to promote on your site. So the press release is going to have one link in it only. And that’s to the post that you’re trying to promote that in itself is going to help that post but then now you’ve got the press release URLs from the press release report, where it shows where all of the press where you’re where the press release was picked up and republished. Now you’ve got that entire list of press release URLs that you can now add as part of your target URL list. If you’ve got an SEO power shield, which you say you have, you could also create an inner page on your G site, right and embed the blog post or the page, whatever is it, I think you said it’s a blog post, but whatever it is that you’re trying to promote that one post that you’re trying to promote, you can embed that into your G site page. And then you can add that g site URL to your link building target URL list. Likewise, you can also take all of the post URLs that I just talked about from your web 2.0 properties and embed those into that same g site page. So it makes sense. So your G site page could have all of them the same article, basically the same page or post embedded multiple times, but from different platforms. That makes sense. And you could also take the like, I would just use the press advantage press release URL, not like all of them, I would just take the press advantage press release URL for that specific press release and embed that into the G site page. Does that make sense you’ve got it, by the way, you can also take the GMB post URL from the GMB website and embed that? So now all of you’ve got all these specific properties that are just a republishing of the original posts that you’re trying to promote. But it’s on all of these other platforms. And you can embed all of those into the G site page. Every one of those separate URLs become part of your target URL file, that g site page becomes part of your target URL file. Like I said, press release URLs, all of that stuff. So it’s very, very powerful. And then lastly, you can take again that your top like what I would suggest doing is, for example, your WordPress blogger and Tumblr, press depressant, manage press release. The GMB post URL, there’s five right there go get a map or excuse me, an MGYB embed gig, just use the general embeds. Because there are a few different options just go to general embeds. And now you’ve got five embeds that you could create from those WordPress blog or Tumblr word syndication network properties, right. So you just take the URL from the post that was republished turn it into an embed code and iframe. Now you’ve got three there, then the GMB post URL and the press advantage. Press Release. So you got five more press or five more. And there are five embed codes there, which you can submit up to five embed codes for anyone embed gig order. And I would do that too. So you’ve got a target URL list for link building. Now you’ve also got your embedded iframes that you can use it for an embed gig, that then you can build links to the embed gig properties, right. So right there is a perfect way to get really, really good results when you have a specific post. So, guys, this applies to any of you if you’ve got a particular keyword that you’re trying to push. And you’ve you know, had a well-written post or page on the site. You can do the same thing that I’m talking about right and and and get some really good push out of it that way. Does anybody want to comment on that?

Yeah, because he’s talking about a single post, right? That he wants to pull into page one, what’s the competition? What I mean, I’ll go back to the example we always give with the guy wanting to go after what it was a personal injury or DUI attorney, Toronto, a major metropolitan city with over a million people. I don’t know how many are in the Toronto metropolitan area, but it was, I mean, it’s huge. You’re not going to get a post for DUI attorney Toronto, anywhere near page one, just a single post actually goes through our stacking method, the PR stacking method, the pole or the GMB stacking method. And you point everything at the page, that you’re trying to raise how you set up that whole stack, which is what you were just discussing, you were just discussing all of the different stacks that lead to that one post. But that post may not be enough. To go after that, well, let’s call it an entity right? To go after that keyword that you’re trying to target. It could be that it takes a long-form page with additional content with supporting posts or stacking the posts the way that we teach, teach it a little bit differently now, but that’s only taught in the heavy hitter club, I’m not gonna get into that here, you would, and then again, we mirror you do the G site, you do your post, you do your press releases, and you’d think that Darya adegoke, Daddy is an animal, he just until it’s Submit. But the only way that this is going to go through effectively, is if you set everything up effectively. But Bradley talked about the extension on your brand, talk about all the different URLs that Bradley talked about in bed. So all of these methods are valid. But you have to pump up your PageRank and your ranking score, so that it becomes worthwhile for Google to rank this on page one, above all, above all others that it could rank on page one, so think of it so if you’re talking about millions of pages that are competing for that top 10 spot. on page one, isn’t that’s the type of work that you have to do. So you have to think about the work that’s above what you’re trying to do. And whether hammering that post is going to be enough whether you’ve done enough work, whether you’ve supported it enough, whether there’s enough relevance, right activity, relevance, trust, and authority for Google to take that post into account and ranking.

That’s true. And some of the other things to add to that to even add a little bit more power is if it’s a post, but you know, it could be a page. Either way, depending you know, if it’s a page, you could actually set up a category for it on, if it’s a WordPress site that is published on. And then you could publish supporting articles under that category, right, and so that those would syndicate out to your network as well. And then, again, you go in, and what I’m saying is from your blogging underneath that category, and if it’s not, if it’s not a page, and you don’t want to make it a category as well, you can also do like so for example, if it’s a post that you’re trying to promote over over a page, you could do it with tags, you could take your primary keyword and add that as a tag to that page. And then every single, then you could publish additional posts that share that same tag. But the internal link from those additional supporting posts is only one internal link. And that’s the link back up to the page or posts that you’re trying to promote that you’re trying to rank. And so for each supporting article that you publish, now, you’ve got a specific set of supporting articles that are also syndicating out to your network to give you a whole nother list of target URLs for each one of those supporting posts. So you can power up each one of those supporting posts, which will ultimately because of the one link and all of those posts that go up to the pages you’re trying to promote. It’s all going to flow through that up to that one page that you’re trying to promote. And that’s how you can add that additional topical relevancy, you can add more depth to that topic if that makes sense. Because again, as Marco said, Sometimes one page or post isn’t enough. And there’s a ton of additional ninja things that I know I can’t share here because Marco would be pissed. But, you know, you can do all kinds of stuff with anchor links, or jump links, all kinds of crazy stuff that you can do to really power-up that one page or post that you’re trying to, to rank, and again, it comes back to building it all out. And then you know, adding the silo structure that we do what and it doesn’t have to be like a traditional silo on the website, right? You could make like a keyword specific silo just through the way that you do the internal linking, and then extract all those URLs and all of from the web, you know, all your tier one entity assets where it’s been republished Extract All those URLs and create link building target URL lists from that. And then again, also embed gigs, you can really power something up that way. Works great.

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What Are Your Thoughts On AI Generated Content Like GPT3 And Frase.io?

Okay, we’re gonna move on the next question is from Frankie says, what are your thoughts on AI-generated content with stuff like GPT 3 and Frase.io? Do you think these would be good for money sites? or could they become toxic from an SEO angle? Hey, listen, this is my opinion. But if you can read, I mean, if it spits out really, you know, good, readable content, then I don’t know how that could be toxic from an SEO standpoint. In fact, I’ve actually seen some demonstrations of some of these are not most of the time they need editing, right, they’ll spit out content, that still has to be worked a bit, right massaged a bit, but I’ve seen some, you know, shorter snippets that just read incredibly well, that read better than a lot of the times, which you’ll get from writers. So I think there’s a real opportunity with those, I haven’t really found any that have been, that still didn’t need quite a bit of massaging once the final document was outputted. But I’ve seen where they, it’s getting better. So anybody wants to comment on that?

Oh, you betcha. Go for it, though. Marco.

Not it’s entity-based wireless SEO, right. It’s entities being able to pick up the entity, people have the wrong concept of AI, and readable, human-readable and machine-readable what the machine wants, versus what a human would want. Because you could create two different sets of content, and one works perfectly well for the bot, and you get ranked? And is that gonna convert anything? I mean, we saw that the Kyle roof example. Well, he ranked lorem ipsum content. And he just had the right keywords in the right place. And that works perfectly well, for them but I can bet you that nobody is ever going to click on anything that they don’t understand. But they could. It depends, it depends how well you do with your CPA. But that person has to have a reason to click, that person has to have a reason to give you money to give you something in exchange for what you’re giving them. If you’re giving them nothing, you get nothing. That’s a rule in our game, you give someone nothing. And they’re not going to give you any you give someone value. And they’re going to continue giving you whatever it is that you’re expecting to get. Having. Having said that, I’ve used both. And they both work really well. Especially out of tier two, tier three. I mean, just go to town with now I know Adam has his take on it cuz he’s playing on a website that won’t let me in. They won’t let me hit. I don’t know why I keep using different emails, different things, different IPS. I’m going VPN, I’m going to different servers. I’m going all over the world trying to log into this. They want me.

Yeah, this stuff is my bread. I love this stuff. But to stick to the question, you know, what are your thoughts on AI-generated content and stuff like GPG? Three and phrase? Do you think these could be good? Yeah. So let’s start with the long view. If I Adam moody write an article, I’m big into productivity, if I write an article on the top three tips for productivity, and you don’t know that I wrote that, and then we go and get GPT three, and we give it a prompt of right, top three, and we blindly give you those, and they both are helpful. Doesn’t matter who wrote it? You know, it doesn’t. And so I definitely take the user, the human user approach to this, like Marco, was talking about, I’m not going to tell you whether or not it’s toxic, because I don’t see any way that it could be. Yeah, and I just but I’m not going to tell you that technically, because I don’t know. But I look at this as if the end run, it doesn’t matter who wrote it. So long as the information is usable, usable, and there’s value in it.

I agree. Let me tell you how we boil it down. If you get art into that content, activity, relevance, trust, and authority, then it doesn’t matter. It doesn’t matter what a human wrote, it doesn’t matter if it’s someone else’s content. It doesn’t matter if it’s spun content, it doesn’t matter if it’s hard to read. It doesn’t matter if the page takes an hour to load. If you get that art in there, everything is off the table, because Google is going to love your content. Because the people who are visiting your content are telling Google that they love your content, your content gets shared, your content gets as your content gets quoted. All of these things happen activity, relevance, trust, and authority. People are giving you their email, they’re calling you whatever it is that you’ve set for them as a book. We talk about this all the time, how important it is to get that final conversion. So you get that final signal to rule and that’s money guys. That’s what you look at money in your pocket. packet, but it’s also going to be more Google love because they’re going to send more people to see how well they like it. And then it just is built on itself, it becomes a snowball effect. I see it in, in Google My Business when we’re doing both, I see it time. And again, it starts slowly, who will start giving you these displays, and then you start getting more views. And then you start getting phone calls. And then all of this relevance that you’re getting into all of this activity, all of this trust and authority, it gets a snowball effect to where you see that hockey stick, you get that hockey stick, and you get it for your website visits for your phone calls for your request for direction for everything that you could possibly want. But the caveat here that whatever content you’re using, the only way that it can be toxic is that nobody interacts with it. You can’t get anyone to interact with it. The toxicity, not because of the content. It’s because there’s no interaction. There’s no art.

Yeah, Bradley, can you let me share my screen real quick? Yeah,

I got something I was gonna share, too. But do it? How do I do that?

I think you just have to stop sharing.

Okay, I’ll try that and see that works.

Can you share now? There we go.

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All right. So I want to share this because I want to talk to the second part real quick and talk a little bit on the actual kind of actionable side of this. I talked about this in the mastermind. I’m not going to share all the slides. But November went over some of this stuff and kind of the tools that are being used. So the second part of the question for Frankie was, you know, he’s interested, as many spinners and auto blogs are popping up around these types. I would love your thoughts on these technologies and auto blogging in general. So I think Bradley and Marco, both touched on this, that it’s out there, you could use it. What I will tell you right now is that I would not I have seen nothing that I would want to have on any site that I have my name attached to. And that I would not rather that I would just put up there without me seeing or having a professional editor touch first. And that’s just how I see it where we’re at. I’m not saying it can’t be used elsewhere. I’m not saying somebody else wouldn’t be okay with it. I wouldn’t do that if my name was attached to it, or it was associated with me. What I have seen so far is a lot of these tools are awesome. Awesome, awesome at coming up with short snippets. So on the e-commerce world coming up with product descriptions, I’ve had a bot write better product descriptions than what I could come up with my own products. It’s insane. So like short snippets, stuff like that ideas, phrases, particularly, and then some other tools like market news, coming up with content briefs, right. And that’s less AI and more machine learning and saying, Hey, we can go and scrape all the data real quick for the search term, we can identify, here’s what the keyword patterns look like, here are common headers, here are common topics, here are the questions that pop up. And that can give you a brief to go get that written. And so or to write it yourself and save you a lot of time. And so you could incorporate AI into that I know market means, for example, you can get the content brief, and then have their AI write it. But I think you could at this point still probably get better content, just taking a content brief and giving it someone like it word agents, or one of these other kinds of writing services, and then maybe doing some work on it on the back end. But that’s kind of roughly where we’re at? Or is how I see it right now. Is that going to change in the future? Hell yes. And if you do copywrite, I personally wouldn’t be aiming myself to be like, I’m going the quantity route, I would be looking at quality, long term, how you can add value onto the writing because I wouldn’t want to be the person that’s writing e-commerce descriptions right now. Because your job is going to disappear in about a year or two. I want to be the person who’s working with clients and strategizing with them and helping them with their copy things like that. And I just got to tell it this real quick, if you’re into AI, if you’re into this sort of stuff, go check out this book, it’s a blast to read. It’s really crazy. It’s written by a physicist who dives into this stuff. It’s called Life 3.0 tons of fun and just talks about this stuff more in-depth. But where the rubber meets the road, it’s I don’t consider it good enough these tools yet to be just cranking out the copy for my sites. But you know, the devils in the details, test them out, see for yourself, and kind of go from there.

Hey, that book is a classic. It was written in 2017. On AI, it’s gotta be on the classic list now.

Yeah, it’s great. Well, it’s good. It’s the more than the I will definitely say more on the theory side and just saying like, hey, let’s look forward, what kind of stuff is going to happen? They’ve got a great section. I think I forget if his title, but it’s like, what should you know, I tell my kids to be doing as far as their jobs. And it’s like, well, you probably don’t want to teach them how to do repetitive tasks. You want to teach them how to interact with people. So

yeah, one more thing.

I pulled this up when I saw the question earlier, you got to check out Google’s Natural Language API demo. It’s their cloud natural language, and it’s really cool. You can just copy text, you know, and just play around with this and you can paste text in there and click Analyze and it’ll come back In order to identify entities, and it will show you the sentiment of the text. So it’ll show you whether it’s positive sentiment net neutral or negative. That kind of stuff, you get a lot of really good ideas on how to optimize content just from using their Natural Language API demo. In fact, I just, you know, I’ve seen this before. But I just saw a great video from Ed Lee, who is a Google Ads guy. He’s, I think he’s in the UK. But he just published a, I’m on his email list and I got an email from him, I think yesterday or a couple of days ago. And he was talking about a great way to increase your ad relevancy, your out your ad relevance score inside of Google ads for search ads. And he was he demonstrated using this, he said, just go do your top-level keyword search or whatever keywords that you’re, you know, you’re running ads for, go do some keyword searches, and then just copied the text from the ads and go use this tool to paste them in. And you can start to identify common entities that are referenced as well as the sentiment like the phrases, or the the the terms or phrases that are used, that for positive sentiment, things like that. And you can build the kind of like a nice little cheat sheet or a little database of, you know, what Google determines is relevant to those keywords so that you can include those in your Google ad copy so that you can increase your ad relevance score. So I thought that was a really really cool hack that I had never thought I’ve always struggled with ad relevancy. And, and the only way that you know, because sometimes they’re just you just get low, below-average scores on ad relevancy for some reason or another. And I only way I’ve ever been able to remedy that is through testing, like through trial and error. And sometimes that’s it’s a long process. And he showed a very quick way to use the Natural Language API demo. And I think this could apply to what it is that you’re asking about for content and such. Mark, do you have any comments on this? I know, yeah, we show that in the heavy hitter, on how I mean, one of our webinars is how you take that and use that in combination with all the other different tools, all of the other artificial intelligence to focus on entities. But even something like interlinks, which is using the Google natural language processor, will go out and pull up, pull in even more. entity. It’s amazing how, you know, it’s just competing, I’m not gonna say competing, it’s just a different way to approach the entity and how they create the relationship because we have to remember birth train on Wikipedia, as a creating those relationships is essential, especially through schema. And how do you do that? Well, hidden links is a fantastic tool, guys, if if you have the chance, donate and come listen to Dixon talk about entities during the webinar, and how content can be its own structured data is always going to stay on structured data. But it can be kind of structured in a way so that you’re focusing the entities and presenting the entities like Jordan shown in POFU Live, how you can focus the entity in such a way that you present it to the bot. So you get even more love than you possibly could if you didn’t do it. I mean, join in length. And and and, you know, you get a call with Dixon, he’ll talk to you personally. And he’ll show you how to use this tool, how to use the software. It’s just a fantastic way to focus your content on entities. We have a writer who we trained that on that phrase, but in length, and surfer and just the different artificial intelligence tool so that it just hyper-focus on the entity. Good stuff.

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How Do You Make One Drive Files Indexable?

Pretty cool. All right, next question. I know Marco has said in the past stick with drive stacks, but I’m doing some testing to experiment with OneDrive. Do you know how to make files indexable? I set the folder republican and can access the URL and non signed in browsers and also submitted indexer. However, I can’t seem to indicate the file index the files, and search. I don’t know that they will index I’ve not tested with that for indexing purposes. Do you know if the index Marco

No. That’s why I tell people to stick to drive stacks because I don’t know anything about OneDrive haven’t been no we might get I know Brian does a lot with cloud documents. I don’t know. But yeah, Bryan Adams. So he might be a good person to ask for that. I can’t answer because I just don’t. I don’t go anywhere that I don’t need to because I get maximum effect maximum power out of Google.

Yeah, I started to experiment with that. Several months ago, just a little bit. And then I got sidetracked and I never picked it back up. So I can’t offer any advice on that either.

How Does Google Treat Pages That Are Not Related To The Content Of The Site?

All right, next one. Baby. What’s up, baby?

He says, Hi, guys. How does Google treat pages that are not related topically to the site, say you have a marketing site, and you added a page or a post about dogs because it has a big search volume. You know, I mean, look, I’m not sure why you would do that, just because I mean, I know this is probably just an example that you threw out there, BB. I just don’t I’m not sure why you would add an article about, you know, something that is completely unrelated, just because it has high search volume. Like, I’m not sure what the purpose of that would be. However, you can have on a site content that isn’t 100% related to everything else on the site, you just got to categorize it properly. Right. I mean, again, like you wouldn’t want to just like what I would say is like, for example, just use standard WordPress taxonomy. As the default, there’s always an uncategorized category in WordPress, right, when you set up a new WordPress site, I mean, that could essentially be what, you know, the uncategorized category could be where you place nonrelevant content that’s, you know, not topically relevant to everything else on the site, doesn’t mean you can’t publish stuff on that site, but you want to keep it out of any sort of silo structure, so that it’s not muddying or, you know, it’s not, it’s not diluting the theme, right, the keyword theme that you’re trying to promote within a particular silo. Again, I don’t really know what the purpose of that would be for. But I know that you can add stuff that isn’t, you know, related, as long as it’s not placed incorrectly on the site where it’s going to affect, you know, dilute the keyword theme of a particular silo if that makes sense. Marco, what do you say?

Why? Why would you want to? Yeah, it has a high search volume. So what are you hoping to rank for that? You’re going to have to develop that whole uncategorized? Yeah, for lack of a better word. uncategorized, category? siloing? And where’s all the power going to come from? And how does that even make sense? I mean, if there is some relationship, then you could totally have that. But you build out a silo. For that page, I don’t want an orphan page being there. Just because it has high, high search volume, it makes absolutely no sense to focus on search volume, because you don’t care. That’s not what you’re focusing on you focusing on that person who’s looking for whatever it is you’re trying to sell on, or whatever goal you’ve set on that website. I mean, what’s the Seriously? What is the point of having this page on your website? How does it relate to the rest of your website? If it’s just me? Well, I want this high volume paid on my website, not gonna help you, but you’re not gonna get shipped from it? Not likely.

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Yeah, what’s the purpose is really the question. Babies always got these abstract questions, these theoretical situations that we’re all you know, hypothetical situations that we’re always addressing for you, BB, you must be you must have dabbled in psychedelics at some point in your life.

Does Embeds And Links Work The Same In Google’s Perspective?

Alright, moving on to the question. So question number two is why embeds to the money site through the embed package is wrong? Do embeds and links work the same in Google’s perspective? it’s not that it’s wrong. Personally, I don’t like to embed specifically money pages, not through our MGYB embed gigs. The reason I don’t like to do it is that you can see embeds in backlink profiles. And so personally, I don’t like to do that I prefer to embed other properties instead that have maybe my money sites embedded in those properties. Does that make sense? So for example, you know, the new g sites, you can’t do it. But like with the classic g sites, you could take your money site page, and it or post and embed it into a G site page, and then take the G site page and run that through embed gigs. So it’s the G site page that’s getting linked to if you look at alike, for example, SemRush, if you look at an iframe, it’s considered a link in sem rush, but it’s an empty anchor link. It’s interesting, but you can see and it’s always an iframe. It’s from the iframe. And so personally, I don’t like to do and maybe Marco can shed some more on to this, whether that’s right or wrong or whatever. But I personally don’t like to run money site pages or posts through the embed campaigns because I don’t want those showing or appearing in the backlink profile. Even though for you know, most of my clients, I’m the only one that even sees the backlink profile. I personally just don’t like to do it. I prefer to do what we talked about at the beginning of this webinar, which takes the page or post that has been pushed out across the syndication network properties, take all those properties, and use those as part of the embed gig. That makes sense.

What do you say? I say that everything is on the table, it gets results. So I have and it works. But what we’re doing is we’re taking the inner pages and embedding those on the T side and then sending the stack that now that becomes an iframe stack, especially if you throw a video on that page, right now you got multiple iframes on that stack. And then you run that to an n bit in bed gig, which is a further stock. And then you hammer that with link building, it’s not to say that there’s anything wrong with the money site page, or any of the inner pages, in fact, being I think you’re not going to get any penalties that you’re going to get nothing but love. We’ve tried it, we’ve done it, and it works perfectly fine. It’s just that you focus more and you get much more power. If you think about stalking your iframe, and how you can amplify the power through the G site. Because of whatever Google is doing with their property. We don’t know. But we know it works. damn well. Yeah.

Do You Use Brand Citations For SEO?

Okay, next. He split it up this time. Okay. Number three is do you use brand citations for SEO local citations and nonlocal citations like e-commerce website brand? Without brick and mortar? Or do you moved from a new strategy entirely to tiered link building with the shield? Well, I’m not sure I understand what you mean, what I mean, again, everything I do for them, I’ve got a project I’m working on. Now. That’s a national project. But I, you know, I for all legitimate businesses, not spam to businesses, right, that are fake locations. I use citations for all legitimate businesses. For locations that are fake, I don’t use citations. So I mean, again, I and, you know, I don’t think it’s citations, in my opinion, is not really about the quantity at all anymore, and probably hasn’t been for quite some time. It’s more about the quality. And getting listed on niche or low locally based directories. And when I say citations, I’m talking about more like structured citations, but unstructured citations are just mentioned, right? name, address, and phone number, or brand citations would be mentions of the brand. Even, you know, mention a brand contact details, mention of the brand URL, even if it’s not a hyperlink like all of those are considered citations. Right? And my opinion is if it’s on relevant sources, that’s where it matters. So I’m not sure I understand the question. Can anybody else hear interpreted?

Um, no, I’m not sure e-commerce website brand without brick and mortar? Yeah, again, I mean, a site, you know, brand mentions are important for the entity. But I’m not sure I’m still not sure I understand what the question is.

So if you can clarify that baby, and we have time we’ll get to it. Laying Social Buzz. He says, I have been in the mastermind for years and still don’t have a T-shirt. Who do I have to exchange sexual favors with to get 102 dudes might have to blow to get a T-shirt is what he’s saying.

Raise your hand guy. That’s funny. Okay, moving on.

Okay, gyms.

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Regarding AI written content I’ve heavily fine-tuned to different GPT two modules. And I’m having great success with content created, I mostly use it on tier two and tier three. It’s fully legible. And makes grammatical sense. Only a couple of tweaks here and there. It’s taken me months of training to get the content very factual within the context as well as 50%.

Unique, I hate that word 50% plus unique, the content gets indexed and is starting to pick up traffic albeit slowly says this took me about 30 seconds. Once I have the model loaded, I can have it generate 100 blog entries with 50% plus unique content, add them as a single entry in my CDN and each site will get different posts. That’s pretty cool. But it took you months to do that. So when you have a product that’s finished, then you can sell it, Jim?

Yeah. Yeah, you have to train the model, right? It takes training. That is if the AI is just going to go from nothing and create something that not yet. We will get to that point where you just give it a subject and it’ll just go to town on but it has to train. Once it’s done. Yeah, you can generate a whole bunch of stuff. But Jimmy Howard tell you the way I post the same book 100 blog entries with 100% same content and get fantastic results. It depends on what tier you’re in. And what the purpose for that content is.

That’s pretty cool, though, Jim.

Yeah, no, it’s fine. This is this fantastic with 50% unique. Yeah, that’s pretty cool.

I wish I had more time to play with stuff like that because I might look. It looks like we’re out of questions. So I think we should wrap it up. What do you guys say? Sounds good.

I just wanted to give one more shout out. I feel like man, half the time we’re like, yeah, go check out this thing on Appsumo, but actually picked up a couple of codes. markup hero was pretty cool. So it’s like 39 bucks for a pack. And then if you get to, you can have 10 users, but it’s a web-based markup and annotation. So it can do screenshots, markup images, as well as PDFs. And it integrates with like slack and Google Drive, and it doesn’t flatten the images. So you can always go back and re-edit them. Anyways, really cool tool. For those of us who do any sort of annotation work, ie sending screenshots to a team kind of having everybody use the same thing. I thought it might be kind of a nice tool for people to check out.

Yeah, it’s funny you mentioned appsumo, because I went on an AppSumo buying spree it Black Friday. And I bought so many fucking apps, it was ridiculous. And I just I’ve only implemented about, you know, five or six out of like a dozen that I purchased. And I realized that I just don’t have the time to implement it like the other ones. So I just initiated refunds on several of them. That looked great, but I just don’t have the damn time and I need to focus.

We’re gonna look at it as like, I don’t know, what do you want to call it? The least not the lazy man’s poor man’s version of, angel investing or something. It’s all hooked. For me. It’s like it’s a lifetime license. So one out of three or four tools that I get, I end up using and I get a lifetime license and it turns into something that would have been monthly. That’s a win in my book. So I try to keep it down, you know, not go on buying sprees. After one or two, I stopped and like, don’t go back for a couple of weeks. But yeah, I’ve had some great minds. I mean, like Grace was me. That was in there. There are swipe pages was amazing. And I love that. Yeah.

So I like to keep an eye on it. But yeah, you got a shiny object block a couple of times.

All right. Well, thanks, everybody for being here. We’ll see you guys

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Source: Semantic Mastery
Weekly SEO Q&A – Hump Day Hangouts – Episode 323 posted first on your-t1-blog-url