Friday, March 29, 2019
Thursday, March 28, 2019
Wednesday, March 27, 2019
MozCon 2019: The Initial Agenda
Posted by cheryldraper
We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Today, we’re excited to give you a sneak preview of the first batch of 19 incredible speakers to take the stage this year.
With a healthy mix of fresh faces joining us for the first time and fan favorites making a return appearance, our speaker lineup this year is bound to make waves. While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine learning, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too.)
Still need to snag your ticket for this sea of actionable talks? We've got you covered:
The Speakers
Take a gander at who you'll see on stage this year, along with some of the topics we've already worked out:
Sarah Bird
CEO — Moz
Welcome to MozCon 2019 + the State of the Industry
Our vivacious CEO will be kicking things off early on the first day of MozCon with a warm welcome, laying out all the pertinent details of the conference, and getting us in the right mindset for three days of learning with a dive into the State of the Industry.
Casie Gillette
Senior Director, Digital Marketing — KoMarketing
Making Memories: Creating Content People Remember
We know that only 20% of people remember what they read, but 80% remember what they saw. How do you create something people actually remember? You have to think beyond words and consider factors like images, colors, movement, location, and more. In this talk, Casie will dissect what brands are currently doing to capture attention and how everyone, regardless of budget or resources, can create the kind of content their audience will actually remember.
Ruth Burr Reedy
Director of Strategy — UpBuild
Human > Machine > Human: Understanding Human-Readable Quality Signals and Their Machine-Readable Equivalents
The push and pull of making decisions for searchers versus search engines is an ever-present SEO conundrum. How do you tackle industry changes through the lens of whether something is good for humans or for machines? Ruth will take us through human-readable quality signals and their machine-readable equivalents and how to make SEO decisions accordingly, as well as how to communicate change to clients and bosses.
Wil Reynolds
Founder & Director of Digital Strategy — Seer Interactive
Topic: TBD
A perennial favorite on the MozCon stage, we’re excited to share more details about Wil’s 2019 talk as soon as we can!
Dana DiTomaso
President & Partner — Kick Point
Improved Reporting & Analytics within Google Tools
Covering the intersections between some of our favorite free tools — Google Data Studio, Google Analytics, and Google Tag Manager— Dana will be deep-diving into how to improve your reporting and analytics, even providing downloadable Data Studio templates along the way.
Paul Shapiro
Senior Partner, Head of SEO — Catalyst, a GroupM and WPP Agency
Redefining Technical SEO
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
Shannon McGuirk
Head of PR & Content — Aira Digital
How to Supercharge Link Building with a Digital PR Newsroom
Everyone who’s ever tried their hand at link building knows how much effort it demands. If only there was a way to keep a steady stream of quality links coming in the door for clients, right? In this talk, Shannon will share how to set up a "digital PR newsroom" in-house or agency-side that supports and grows your link building efforts. Get your note-taking hand ready, because she’s going to outline her process and provide a replicable tutorial for how to make it happen.
Russ Jones
Marketing Scientist — Moz
Topic: TBD
Russ is planning to wow us with a talk he’s been waiting years to give — we’re still hashing out the details and can’t wait to share what you can expect!
Dr. Pete Meyers
Marketing Scientist — Moz
How Many Words is a Question Worth?
Traditional keyword research is poorly suited to Google's quest for answers. One question might represent thousands of keyword variants, so how do we find the best questions, craft content around them, and evaluate success? Dr. Pete dives into three case studies to answer these questions.
Cindy Krum
CEO — MobileMoxie
Fraggles, Mobile-First Indexing, & the SERP of the Future
Before you ask: no, this isn’t Fraggle Rock, MozCon edition! Cindy will cover the myriad ways mobile-first indexing is changing the SERPs, including progressive web apps, entity-first indexing, and how "fraggles" are indexed in the Knowledge Graph and what it all means for the future of mobile SERPs.
Ross Simmonds
Digital Strategist — Foundation Marketing
Keyword's Aren't Enough: How to Uncover Content Ideas Worth Chasing
Many marketers focus solely on keyword research when crafting their content, but it just isn't enough these days if you want to gain a competitive edge. Ross will share a framework for uncovering content ideas leveraged from forums, communities, niche sites, good old-fashioned SERP analysis, and more, tools and techniques to help along the way, and exclusive research surrounding the data that backs this up.
Britney Muller
Senior SEO Scientist — Moz
Topic: TBD
Last year, Britney rocked our socks off with her presentation on machine learning and SEO. We’re still ironing out the specifics of her 2019 talk, but suffice to say it might be smart to double-up on socks.
Mary Bowling
Co-Founder — Ignitor Digital
Brand Is King: How to Rule in the New Era of Local Search
Get ready for a healthy dose of all things local with this talk! Mary will deep-dive into how the Google Local algorithm has matured in 2019 and how marketers need to mature with it; how the major elements of the algo (relevance, prominence, and proximity) influence local rankings and how they affect each other; how local results are query dependent; how to feed business info into the Knowledge Graph; and how brand is now "king" in Local Search.
Darren Shaw
Founder — Whitespark
From Zero to Local Ranking Hero
From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.
Andy Crestodina
Co-Founder / Chief Marketing Officer — Orbit Media
What’s the Most Effective Content Strategy?
There’s so much advice out there on how to craft a content strategy that it can feel scattered and overwhelming. In his talk, Andy will cover exactly which tactics are the most effective and pull together a cohesive story on just what details make for an effective and truly great content strategy.
Luke Carthy
Digital Lead — Excel Networking
Killer CRO and UX Wins Using an SEO Crawler
CRO, UX, and an SEO crawler? You read that right! Luke will share actionable tips on how to identify revenue wins and impactful low-hanging fruit to increase conversions and improve UX with the help of a site crawler typically used for SEO, as well as a generous helping of data points from case studies and real-world examples.
Joy Hawkins
Owner — Sterling Sky Inc.
Factors that Affect the Local Algorithm that Don't Impact Organic
Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy will share results from a SterlingSky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking (complete with data points from testing), how spam is running wild (and how it negatively impacts real businesses), and more.
Heather Physioc
Group Director of Discoverability — VMLY&R
Mastering Branded Search
Doing branded search right is complicated. “Branded search” isn't just when people search for your client’s brand name — instead, think brand, category, people, conversation around the brand, PR narrative, brand entities/assets, and so on. Heather will bring the unique twists and perspectives that come from her enterprise and agency experience working on some of the biggest brands in the world, providing different avenues to go down when it comes to keyword research and optimization.
See you at MozCon?
We hope you’re as jazzed as we are for July 15th–17th to hurry up and get here. And again, if you haven’t grabbed your ticket yet, we’ve got your back:
Has speaking at MozCon been on your SEO conference bucket list? If so, stay tuned — we’ll be starting our community speaker pitch process soon, so keep an eye on the blog in the coming weeks!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Tuesday, March 26, 2019
Monday, March 25, 2019
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 228
Click on the video above to watch Episode # of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Alright, welcome everybody to Hump Day Hangout. This is Episode 228. This is really cool seeing the numbers creep up like I mean now we’re well into the two hundred. But every time I see it I’m like and that’s a lot of episodes. But anyway we’re back and back for another great episode. And real quick just wanted to say if you’re new to semantic mastery whether you’re watching this live whether you’re catching the replay we appreciate you watching and what we recommend is the first thing you do is start coming to Hump Day hangouts every week every Wednesday at the same time for pm eastern every single week after that grab the battle plan just go to battle plan that dot semantic mastery.com and now we’re going to do the usual thing we’re going to take a minute Say hello to the guys before we jump into it. And so let’s start on the left here. I see her now because I guess Chris must have not been able to join us this week.
Hernan: Yeah, I’m not sure but I’m good. Thank you. I’m doing well thank you for asking. I’m super excited super, super excited for being here for this Hangout. So by being here.
Marco: Holy shit! came pretty quick What’s up man? I’m doing good I’m in the lab nice manipulating shit just I’m gonna drop a bomb. That’s it it’s a nuclear missile I’m going to drop a nuclear missile and then see and then say See I told you I was gonna do it I told you so from beautiful Costa Rica coming at you, nuclear missile
Adam: SEO tip nuclear missile. Good stuff. Bradley How you doing man?
Bradley: Good. I’m good. I had a. I had one of my primary lead gen like delivery options from answer Connect. Apparently, they dropped the delivery routing to my contractor seven days ago. And I just now discovered it today. And so for seven days, we had 21 calls come in, they went into oblivion. I’m so upset about it because my Contractor Call me was like an awfully slow Is everything all right and I was like what do you mean we’ve been getting a ton of calls and I went researched it and found out that somehow they dropped the delivery option so I was getting notification via email but my contractor wasn’t getting notified like they just dropped his delivery options for whatever reason I don’t understand and anyways I’m a little bit upset about it but happy to be here and we got to resolved and I vented my anger out with AnswerConnect and they gave me an account credit which doesn’t make up for the potential revenue loss but at least it’s it’s been fixed and it’s now delivering again so I’m glad I caught it when I did it could have been three weeks you know what I mean?
Adam: Let’s say it’s better seven days is better than 8 days. So… I’m good deal. Well, like I said at the beginning if you’re just joining us a good place to start. You’re in the right place watching us if you want to watch live you want to ask questions ahead of time go to semantic mastery.com/hdquestions the next step for sure. Whatever you’re doing is grab the battle plan at battleplan.semantic mastery.com and if you really want to start or grow your local digital marketing agency, please come join our MasterMind. And you can find out all about that at mastermind, semantic mastery.com. Now, the couple other things we want to touch on. Obviously, some of you are watching this live, whether you’re seeing it on the replay or live, you can we stream through YouTube, so you can subscribe to our YouTube channel. And if you find anything super useful, you might be watching clips or you could be watching the whole thing. Just share that with anyone you might find it to be useful with. A lot of times we answer some specific questions. But there’s a lot to out there where, you know, people like to find just this one thing and whether it’s about lead gen, whether it’s about content production, and there are other people out there who could really benefit we’d love it if you’d share it with them. And then the last thing I wanted to touch on to was done for you services whether you’re looking for syndication networks are way as Dr. stacks actually I’m going to let Marco and you guys talk about this a little bit because I think we got a lot more coming out very soon. Go to mgyb.co for your done for you services so guys do we have stuff that’s actually coming out or my jumping the gun here
Bradley: yeah we have well I’ll let Marco say it because I always say we’re going to have it and we never do when I say it so
Marco: no no no we are it I mean it’s already in the backend the product is there that’s the only holdup and I as I said yesterday during our board meeting your flag me with a wet noodle one of the holdups. is Oh sorry, Nicholas. You’re not supposed to be in here. Sorry. I gave you the wrong link to each other. Need to sign up. Nicholas, you hear me? You need to sign out. surprise go.
Bradley: That’s all right. I just hit the eject button. I don’t think I’ve got this. To use that eject button and send out like yes
Adam: well now back to our regularly scheduled programming so anyways Mark I’ll toss it back to us so we oh yeah I’m gonna hold up this time on one of those which is link building.
Marco: And the holdup is I hate writing copy because I guys I’m a literature my one of my majors is literature so it has to be right for me and I always find something that’s wrong and I go back and reread and then there’s something wrong again that is that doesn’t quite say what I want to say or just whatever and I never get it done and I spent hours on this which is why I hate having to write I was asked to do it I said I’d go ahead and do it I should have known better I said no let’s get this hire somebody for 20 bucks to right the ship and it gets done.
Marco: But anyway, it’s going to get done. The product is ready. As soon as I’m done with the copy link building will be ready. But we have also in the back end the done for you GMB off page optimization service, we have the indexing, we have just a whole bunch of things that are coming down the pipeline, and we have others that are in the works so that there are plenty of things that are coming. Sorry about this one. Again, Mia culpa, you guys can go ahead to flog me 10 times with a wet noodle. Sorry about that.
Adam: cool deal all right and if you’re watching this and you’re not on our newsletter list hop over to semantic mastery. com there are lots of reasons to join we run a lot of great news from there clips information sales discounts and then flash sales as well some really cool stuff so done-for-you services if you’re looking to save some time as well as get the kind of the really high quality about said that we’re stuff done for you then that’s
Bradley: Don’t say any bad words on Hump Day Hangouts, man
Adam: Hey, someone’s gonna keep it clean. Alright, guys with that that’s all I got on the road down. Did you guys get anything else before we dive in?
Bradley: Alright, sounds good. Let’s get into it. Okay, let me grab the screen. All right, we don’t have a lot of questions. So that’s odd. I guess people aren’t digging this new format. We got five new ones there. So that’s cool. Well, that’s all Adam. Yeah, yeah. OK, cool.
How Do You Create Quality WordPress And GMB Assets To Scale Up To 100k Per Month Quickly?
So Alex is up. Looks like several times in a row, but that’s right. And he says, Hey guys, how about how Okay, how would you go? How about would you go to create as many quality assets? I’m not sure I’m understanding that but GMB or WordPress as fast as possible. I guess, how would you go about creating as many quality assets as fast as possible? In other words, what would your plan B to scale to 100 k per month as fast as possible? How many sites would you think it would take to create high-end quality expensive service providers is included in this in this scenario? Thanks. Um. Well, I don’t know I mean it 200k per month as fast as possible, that’s that would take a lot of work,
You’re better off going with white label providers or fulfillment services that have already have the processes in place that can handle that kind of volume does that make sense then trying to build your own although I recommend I always recommend to most people you know that are that are building their own agencies and things like that that they should hire their own in house teams and train them how to do stuff there’s a bit of a it can be a pain in the ass to learn how to hire and train and and manage VA or staff regardless of whether the virtual assistants or actual in house staff it can be a pain in the ass to do that but it’s the most cost effective way long term as long as you can manage properly right if you can’t manage properly then it’s actually cost you more money than it would be to go to a fulfillment provider like em gee Why be for example our store right because again if you’re if you miss manage or you don’t keep your VA is working but you’re paying salaries and that kind of stuff, then you can end up costing yourself more money than if you just hired it out from a service provided that already has the processes in place and is efficient, you know, has a certain level of efficiency and all that kind of stuff can deliver on time. That’s something else you have to consider when trying to scale if you are promised, you don’t want to over promise and under deliver to whoever you’re scaling for. And again, if you’ve got a financial backer or a partner or something like that, and you promise that you can hit certain numbers and you’re unable to do so because it is a bit of you know, it can be a mess.
It can be cumbersome to build a team and manage a team and manage multiple vas and things like that but it really depends on what your what your goal is. I would say the fastest way to get to it would be to hire a fulfillment service that already has the capability to take on that kind of a volume if you have the resources to afford it. So you know that’s one thing I would suggest a GM bs is a great way to go obviously we we have highly recommend that WordPress obviously takes a bit longer. When you’re dealing with custom domains or self hosted domains, it takes longer to get results than it does from strictly Google assets now, and that’s just the nature of the game because you have to build up the authority and trust of those domains and that kind of stuff. Although I don’t, I don’t count that out entirely. I would say that that’s still a good strategy, but that’s a little bit of a longer term thing.
So, in my opinion, the quickest way to go about it would be with GMB assets, to begin with, and also use some paid traffic to get, you know, pay per click type stuff to get some results from those really quickly. Obviously, SEO stuff is what you want to do long term, but even with GMB assets, guys, depending on the level of competition for each location, some are going to take longer than others to start getting results and that’s why you should have a nice mix. If you’re trying to scale very quickly. You should have a good blend of SEO as well as PPC which can come from straight search ads which can be rather expensive, depending on your market. They’re effective, but they can be expensive.
Marco: Yeah, I would say that this depends. From what he’s saying quality and expensive service providers is included in the scenario. So I’m going to take that to mean that you have a big budget. If you do, then the fulfillment is there because we have MTI be who can do. Just about everything that you need. As far as you know, GMB syndication the cat, our syndication networks are our is Dr. Stack, what I would also recommend is you hire a consultant if depending on your level of expertise, you may not need one but hire a consultant that can be the bridge so that they can tell you why and the why and the how this is what needs to be done and they can guide you along in the process and so any of us that have time and I don’t know what I’m pretty tight with time right now, but you know, any one of us can take you and guide you along the process.
And it’s going to be what, four, maybe five hours a month for x x amount of months, it’ll have to be figured out depending on what you want this-this is like it’s so general that it’s really hard to pinpoint it. But I mean, we can take your say, Okay, this is what you’re going to need to do set up a whole plan you’re going to need, of course, some of the courses that we teach. We don’t recommend that you do it that you go through it and do it but setting up the hiring funnel so that you can get a team in place setting up, you know, getting our ys, Academy reloaded, local least pro local GMB, pro syndication Academy, get all these things in place. This is in conjunction because you can just go and buy them from us of course, but long term you want your own team doing this so that anyone that you take on as a client you can just plug in into your system so
So any of us can help you systematized this in a way that it becomes a well-oiled machine. So that all you have to do is just plug and play. And then everyone in your team knows what to do it. So you have the two scenarios, you could just hire it from us or train your own people, or have one of us show you how it’s done. I mean, this this is what I would recommend.
What Type Of YouTube Ads Do You Use For Lead Gen Sites?
Bradley: Yeah, I agree with that. Anyone else? Okay. Alex is up again. He says, Can you explain what type of YouTube ads Do you use for lead gen sites with do you show and the creative add?
Well, it just depends. Like it depends on what if you can get a good video or not. If you know a lot of the stuff that I do clients actually have had videos made from local video production companies. And so those are typically you know, good video videos. Excuse me. They’re compelling enough to where they’ll generate their compelling enough to where they generate a click, somebody will click through to see the offer, which essentially takes me to a landing page or if it’s for GMB assets or lead gen sites or whatever, you know, sometimes they’ll go directly to the Google property but for the most part, they do end up going to landing pages from paid traffic. So but you can use pls type videos if they’re decent, you know, if they’re Remember, the idea here is if you’re targeting properly, you’re going to be targeting an audience that is already in the market for that kind of a certain product or service. And so it doesn’t take a lot of pushing or nudging for them to click through because they’re already you know, they’re already interested in what you know, have a desire for that product or service. So, you know, I’ve used to feel our videos, they’re not great, but they will get the trick done. If you can find decent ones. Something else you can do is find you know, a good provider on Fiverr, for example, they’re not five bucks anymore. I can tell you that you can spend easily 100 bucks
I’m going to use it for another lead gen location or asset, for example, that there are going to be specific sections of the video that are going to be swapped out with new sections, right? So it could just be text overlays, for example, but sometimes it will be like, you know, the logo will come in on you know, it will animate itself into the video that kind of stuff to where you pay a lot of money or not, you know, not a lot of money but relative to the edits afterward, it’s you know, it’s initial, an initial investment and excuse me investment but then after the templates created then it’s a real quick and easy job for that same video professional for you to send to them and you might pay him 20 or 25 bucks right for each new version of the video that you have created for each new client or location. So it’s an investment on that if you’re going to use this strategy I would recommend that you do that because instead of using like appeal or video because the problem with the Pl our videos it’s so generic that they’re not all that common.
compelling, right? So it doesn’t a lot of time generate the interest or the result that you want from it. Whereas a video that is compelling, much more compelling, which if you have a custom video for a client like, again, a lot of my clients will actually have videos made by local video production companies. So there you 100% unique videos for their business. And those typically work really well. But you can have a nice template created that’s unique to your business. But then you can use that over and over and over again by just swapping out certain sections to make it unique to each property or client that you’re using to promote that you’re promoting for so it makes sense and that’s something that if you’re going to use that strategy, I would recommend that you do that because it will separate you from just any other internet marketer in their mom’s basement that can grab a PR video and do the same thing you’re doing so it makes sense
Bradley: the second part of that is have you ever use Facebook ads to drive phone calls through your assets? I do not I just have never really done Facebook ads period or not may be able to talk about that.
Hernan? Is he still here>
Adam: Yeah. Must be muted. Maybe he had to run and grab something.
Does A Canonical URL Pointing To Itself Make It Appear As A Non-Duplicate Page?
Bradley: Okay. So sorry, I can’t answer that for you. But I just don’t do Facebook stuff. I really don’t. I stick to Google. So I’m going to keep on moving her non comes back and jumps in on that. That’d be great. Otherwise, we’re going to keep up moving. Alex says, does having a canonical URL pointing to itself make it appear as a non-duplicate duplicate page aside I’m observing has 500 plus pages all 500 of the exact same 300-word page with the change in a suburb, right? So like the location modifier is the only thing different on each page. When I run a site liner check only a small, very small percentage of duplicate content appears most of the pages are skipped due to canonical URL that points to itself as a result. I’m guessing that the site doesn’t appear as spam at all. Is it also ranking It is also ranking number one for a ton of keywords? I can’t seem to make the canonical tag work through Yoast SEO. Any recommendations?
That doesn’t seem like a lot we would build page WordPress sites with an ATM part of lead gadget that was 30,000 cities. So it’s 30,000 posts with basically the same content on every page. And then we would put anywhere between six to 10 tags per page were proposed, I should say, which would then if, let’s say six, that’s 180,000 tag pages, right? So 30,000 posts with 180,000 tag pages. So the site would be 210,000 plus pages. And what’s interesting is the tag pages would rank like crazy and that’s where most of the traffic would come from was the tag pages and I would actually even submit them to search console different accounts.
Obviously, you wouldn’t submit them all through the same Google account. But I would use you know, like syndication network, Google accounts and just submit, you know, 123 sites may be per account. And what was crazy is I would see the index rate start, you know, it just 100 couple of hundred pages, and then it would go to a couple of thousand than a few 10,000 and then into the hundreds of thousands. And sometimes sites would index you know, 150,000 plus pages, which was nuts because they were all just spam sites. So I don’t really understand why those type of sites get away with being able to do what they’ve been able to do. I don’t I got away from that strategy all together probably two years ago now, and I don’t really ever plan on going back to it just because again, I don’t like to hold the churn and burn strategy or method I’d rather build longer-term assets. But I don’t know Marco, can you see how it canonical page canonicalization to itself with 500 pages that are basically duplicate content and how that would prevent any like stop it from being considered duplicate content.
Marco: First of all, he’s checking it with a third party tool. It’s not Google and it’s not how Google is seeing it first and foremost. But yeah, you know, I could see how then the canonical pointing to itself makes it unique in and of itself apart from all the others. So maybe there’s some uniqueness factor that’s playing in this because I mean, I’d have to go into Google and search console and see whether Google is seeing anything that’s a big because that’s all I care about how Google sees it how any other third party tool I could care less now this is obviously working and Alex if you if you’ve ever heard me talking to you ever been in any of my webinars or whatever my thing is, you always become a master mimic. You always go after the big boys in your niche to see what they’re doing. So that you do all of it and then one better right that’s how you that’s how you take them down you go you do what they’re doing and then one better always you always do one more to try to push them down so I can see how this would work I don’t understand canonical is enough to tell why it would work one way and not the other but what I can tell you is get rid of Yost yeah it’s fucking virus get Jeffrey Smith ultimate SEO plus plugin it’s awesome it’ll let you do everything that you want to do not really that only REL equals canonical URL Previn REL next which is working really well. And let me see that as a result. Yeah, I mean, it’s spam even though it doesn’t appear spam so it won’t hold up to manual.
Bradley: So for the canonical, if you’re having issues with the host I agree to get rid of iOS it’s a piece of shit me I don’t like it. It’s a bloating bloated, it just adds a shit ton of bloat to the site’s guys just get rid of it. If you want a really great solution, go to seoultimateplus.com, pick this up. It’s going to you know, you can buy a license for certain a number of sites and that kind of stuff. It is a paid plugin. The SEO ultimate plugin doesn’t have or this is SEO ultimate. And then there’s the SEO ultimate plus, which is the paid version. They’re coming out with version 2.0 soon it’s been in beta for a couple of months so I know it’s coming out I just can’t give a date when but this is great we know Jeffrey Smith is awesome. Probably the best page on page SEO that I’ve ever met. He’s amazing. And so he’s built this plugin. That’s awesome. And he’s got a code and starter module inside there that pulls up all of your pages and posts Well, there’s their tab. So you can like go into your pages for example, and add and it will just be like an index page with all of your pages. And you can go in and add code to each individual paid like so you can just go in and add the canonical URL. So you know, it’s the link REL equals canonical tag inside each individual page that way and it probably isn’t has has a bulk edit I’m pretty sure that it does so you can do it very quickly to all of your pages and posts this way if you want to go the free route then this would be there so go ahead so go header footer plugin. It’s free. They do have a pro version I think as well. But with this one, you would have to go in on a page by page basis or post by post basis and add the actual link REL equals canonical tag and each one of those pages individually. So if you’ve got a mass paid side I can see that being incredibly time-consuming or cumbersome to do so, in that case, I would recommend going with the paid plugin like Jeffrey Smith okay this is just a superior SEO plugin period guys. All right. But yeah, get rid of the garbage any to any chance I get. I get off of that.
Would Assigning A Custom Domain Affects The Current Rankings Of A GSite?
Bradley: vitality says hello, you guys are well. I have a G site that I was working on and it started to rank I want to assign a custom domain to it domain is brand new and not even indexed in Google. Is there a chance that I might lose the rankings or new domain will simply change the long g URL anytime that I need to be aware of? Best regards. you know
i don’t know I’ve done the domain mapping to G sites in the past Am I but I don’t remember if I’ve monitored because I’ve got g sites out there now that are have custom domain map to them for lead gen stuff that is, you know, that are ranking. And I don’t know if it Marco probably has a better idea I don’t know if it did a dance or not because what’s interesting is both both sites will remain indexed your your custom domain g site will be indexed and your custom or excuse me your G site will still be indexed and it actually canonicalization to your custom domain. So both of them will remain indexed. And now typically the at least what I’ve experienced was with the custom domain that ends up the ranking and the other one still remains index. But it doesn’t typically rank like the the Google site itself typically is pushed back further and the result the search results, but it still remains index. And if you do a view page source from the Google site URL, when you’re viewing the Google Site version of it, you’ll see that it’s got a canonical pointing to the domain that you mapped to. So it’s interesting that they both remain index like that, but I’ve seen that happen over and over again. I can’t remember if there was a lag or a period where it dances. Marco, Can you shed any light on that?
Marco: I haven’t seen any dance period when, when mapping the branded domain, right, the TL D. And so I yeah, I don’t see any issues with it. I don’t know how well the tracking, but you can always it, they’ll recover. Google respects its own cannot This is the interesting thing, right. And this is how you know that Google trusts itself. Google is not respecting some canonical. we seen this we tested it, sometimes it does, sometimes it doesn’t, but it will respect its own. So when when the buck crawls the G site, it’ll see that the canonical going up to the new domain, which is your branded domain, and it’ll send everything that was previously there to the new domain. This is the great thing about working with Google. Yeah, and I’ve explained this before that the reason why the G site stays alive at States index is because that becomes your content management system. If if they kill that, that then you have no way to work on your content and to see your content because you do everything on the site so that it appears on the canonicalization. It’s really weird how they set this up. It’s it’s a great thing. I hope they never change it. Google don’t listen, if you’re listening to me right now, please don’t change anything in Jesus. We love your G sites.
Bradley: Yeah, so there you go. I would say just go ahead and do it because as he’s saying, like Marcos and even if it did a significant dance. I’ve seen them come back like I mean I don’t even remember if I saw them dance to begin with. But my my custom domains if they if the G site was ranking before I mapped to domain to it, then what then those custom maps domains are ranking now and again I don’t remember if they went through a period of dancing or not Marco saying that they shouldn’t or that they don’t so I would go ahead and do it and then obviously if you did if you had a like a catastrophic dance happen you could always remove the domain map and the site should pop that because again it’s a Google property so.
Why Do You Need To Use A Brand-Associated Account When Creating Google Sites?
Bradley: quick this house says good day gents thanks for offering and taking this form for them very seriously. When creating Google Sites, is there any reason to only create them in an account associated with the brand?
Appreciate someone having all that free hogging all those resources, and you’re not paying Google shit. They’ll tag you quickly seen that over and over and over again.
What Is The Best Free PPC Keyword Generator?
Bradley: Yeah. Katie’s it says Hey, guys, quick question. What is the best free PPC keyword generator? That’s easy. The Google Ads Keyword Planner. Yeah, I mean, that’s what that is, guys. If you’re going to look for Pay Per Click keywords, there’s no better source than the Google Ads Keyword Planner. And it’s free because that is essentially what it is. For years, people have used that for SEO keywords. And I’ve been saying for years, it’s not a very good SEO keyword tool. Because those are the metrics that you’re seeing are for paid traffic and that’s what they’re measuring to. So like the historical information for traffic volume and all that, that’s all for paid keyword stuff. That’s why longer tail keywords like the people don’t bid on don’t even show or will show little or no search volume when I know for a fact that we can you know, from obviously, I don’t know, for every keyword, but I know for a fact that there’s a lot of long-tail keyword phrases out there that generate traffic that we, you know, could we rank for them? Like, for example, we use power suggest pro one of my favorite keyword tools of all time for SEO stuff because it generates it pulls from Google auto-suggest. You know the essentially it doesn’t via API so it’s incredibly fast and you can literally build up hundreds even thousands of keywords and really long tail stuff that has traffic or else it wouldn’t come from Google suggest. Right.
The whole point about Google suggests is those aren’t just random keywords that Google throws out there that stuff that as historically has data like there’s people that have type those in and searched on them or Google suggests search queries and there’s enough traffic that enough click through from those suggested phrases that they keep them in the suggest database in other words, and so the are great keywords for SEO stuff, especially when you’re starting off on new projects because that you might not get a flood of traffic, you know that a lot of those long tail phrases are typically a very, very few very little competition Excuse me. And so those are great, especially when you have silo structure, that kind of stuff to start building momentum for the shorter tail more competitive terms. But when you’re looking for like what, you know, using the ad, the ad Google Ads keyword planner for SEO terms is not really good because especially like for local stuff, guys, I’ve been, you know, talking about the alpha-beta campaign structure for Google ads for search ads. And that is the most efficient way to build out lead generation campaigns for using Google Ads search ads, excuse me, and the alpha-beta campaign structure is all about just going after the bullseye keywords that the short tail money the most money keywords the most targeted keywords because the 8020 principle absolutely applies in if not the 9010 or 95 five principles, right where 80% of your traffic is going to come from 20% of your keywords.
And again, like I said, with local stuff, it’s typically a lot more least with contractors, which is what I primarily work with. It’s really like 9010 or 95 590 90% of the traffic is going to come from 10% of the keywords and the alpha-beta campaign structure is perfect for identifying that the beta campaign structure is using modified broad match which essentially calls it like a keyword discovery campaign but you very quickly once you start getting some data coming into the account can figure out what your Bullseye keywords are and that’s what you create your alpha campaigns are single keyword ad groups although they’re not really single keyword ad groups anymore. Skaggs right they’re not really Skaggs anymore because Google will start to show close variants anyways so you can group like terms into what I still call them single keyword ad groups but you don’t even need too because Google will start to show very close variants even for exact match keyword match types within and an alpha campaign structure.
And so again when it comes to that, that the best thing that you can do is just use the Google Keyword the Google Ads keyword planner and just look for your keywords that you’re, you know, the money keywords, the broadest of keywords, then set up an alpha if you’re going to be doing PPC I’m telling you alpha beta campaign structure is the best way to go in my opinion, especially for local leads guys because you can very very very quickly identify where your money keywords are the keywords that are actually producing traffic and obviously converting because you can have keywords out there that produce traffic but they don’t convert that’s worthless, you piss money away that way, both in ADS if you’re spent paying for PPC or SEO right and that’s one of the reasons why I love using Pay Per Click Search Ads the alpha beta campaign structure specifically for if I’m entering a new market and I don’t know what the money keywords are the converting keywords because
Although I might be able to get traffic from certain keywords, if they’re not converting into leads, then what good is it and he spending some money on PPC as a very quick way to identify which keywords first produce traffic and second produce conversions. Okay and then those are the keywords that I would then begin building my SEO campaign around a lot of the industries i mean i already identified those so I can just start off with SEO right off the bat but I don’t suggest going into a new market or a new industry and just assuming that you know what the money keywords are from from even using the keyword planner for example, or any other keyword tool for that matter. I recommend actually spending a little bit of money on ads you know, a few hundred bucks 500 bucks 1000 bucks over the course of a month or two to determine what those money and converting keywords are and then build your SEO campaign around that because think about it if you’re targeting competitive shorter tail keywords that you know that are somewhat competitive it could take you three four months to get significant results from an SEO campaign and if you don’t know if those keywords don’t end up ultimately converting then you just pissed away several months worth of effort where you could have identified that within four weeks six weeks time by spending some money on ads and figuring out which keywords generated traffic and converted and then build your SEO campaign around that so it’s like you either waste time or you waste money or you know what I mean it’s one or the other and and for me I’d rather waste a little bit and I don’t call it waste I called it investing or research like it’s r amp D research and development right so you invest a little bit of money in some ads to figure out what you’re converting keywords are your best converting keywords are and then you build your SEO campaign around that it will save you a ton of time and wasted effort.
But obviously, like seriously guys, I wouldn’t go like just the Google Keyword Planner that’s free. And that’s if you’re looking for PPC keywords. That’s the place to go. Nobody out there has more data than Google on search keywords for for pay per click. I mean for ads, Google ads, right. Any comments on that? Is that good enough? No. I mean, that was above and beyond because it was a simple go to Google Adwords Keyword Tool.
How Do You Handle GMB Posting With SEO Clients?
Bradley: Alright, so, Robert. Robert, he says, any recommendation for how to handle GMB posting with SEO clients? A client is paying me $700 a month and one of the things I’m doing for them is there GMB optimization but I didn’t discuss GMB posting with them. Is it well worth me creating a bunch of GMB posts for them as one of the services and providing them over asking them to try to post it themselves? Obviously, I want them to rank so I don’t want anything holding them back. Well, so that Robert that’s a good good, it’s a great question actually, because I’ve got some clients that I’ve pitched GMB posting services on a couple times and they had didn’t take me up on it and ultimately, I end up doing a little bit of GMB posting for them.
Anyways, because it is so special. Most of my clients, I’ve been able to talk into some level of GMB posting service as an, you know, an add on service. And I have a blogger that does that. For me, she’s amazing. Anyways, but here’s the thing, if you, if you, if you’re getting $700 a month retainer from this client and you’re struggling at any point to get results, then you may want to just include doing some GMB posting on to produce the results that you want to give them. You know what I mean? In other words, to make sure that you are providing the results, it may be something that you have to add into what you’re already doing. Now, if that wasn’t in the original scope of work and in the list of deliverables that they agreed upon, then I would still try to pitch them on it and try to get them to you know, put essentially would be an add on service right get them to agree to an additional service because if you’re providing them with the fulfillment of the deliverables
We were using I’ve been using David Sprague’s videos as just kind of an add on service for a lot of my clients, we would do one or two rep videos per month per client, just because it’s an inexpensive service to for me, right? It’s like 90 bucks or 100 bucks a month for the subscription, you get like 25 video credits per month or whatever. So depending on what level my clients were at, I pay I give them one or two videos per month where we would publish one of those rap videos for them and it would go out across their channel as well as across a lot of my you know, my channels that have syndication networks, and all that kind of stuff. And so we would we were doing that. Well, my blogger who does that for me, I’ve got another VA that does the video stuff for me every month. She sent me an email just a month ago saying, hey, look, some of your clients have run out of reviews because we’ve been doing this now for a year and a half. So some of my clients have only had so many reviews and she said I’m struggling to find new reviews. And I said, Okay, well look, some of these clients aren’t doing GMB posts. So what I want you to do and I just provided her across US doc last week I worked on this actually took me almost like half a day to produce the process doc and the training for her. But what I did was I should produce some training to show her how to go to Firefox download the GMB or excuse me the rep video from the from any one of the YouTube channels that videos are posted on then upload that as a GMB post video to their GMB their Google Google, my business dashboard is a GMP post. So upload that as a video. And then just put the same video description that we had in the YouTube video as the GMB post with the call to action and AP, and that kind of stuff, which is the exact same. So essentially, it’s a really simple process for but I said, Look, we’ll stop producing for those that don’t have any new reviews will stop producing new videos for and we’ll just shift that service into doing one or two GMB posts per month using those videos and by the way videos and GMB post get more engagement very similar to like Facebook posts.
Guys, if you just do a text based or to me image based post, in fact, Facebook, you’ll see that it gets, you know, some interaction. But if you do a video post on Facebook, it gets a hell of a lot more interaction. It gets exposed to more people by Facebook’s algorithm was. The same thing happens with Google if you just do an image based post. If you’re monitoring, GMB insights, guys, you can go look through post. And depending on the client, and you know how much traffic they get in that kind of stuff, you’ll see that you ought to have an average level of views per post after, you know, seven days or 14 days, or whatever the case may be, you can go through and you’ll see that there’s a range of typical views that those image based posts will get. But if you do a video post, you’ll see it’ll be doubled, tripled, sometimes quadruple the amount of views they get seen. So is that because the video was that awesome? Or is it just because Google’s exposing it more? Right? Think about that. It’s because of Google’s exposing it more because it’s a video post. And so my point is that that’s something that I’ve taught my VA to do as just an as an additional service I don’t charge my clients for it’s just something that we were doing the video radio
Excuse me, it’s just part of, you know, by the way, I’ve done that for clients over the years. I call it mission creep, right? Which is like, you know, I find things that work well, that is easy to fulfill, that don’t, don’t cost me a lot of money. And it’s not, it’s not something that I do because, or I can train a VA to do very, it’s very simple and easy to fulfill, doesn’t take a lot of time. It doesn’t, it doesn’t cost me a lot of money. And so I added into already existing services that I provide, and I’ve done that over the years for a lot of my clients, but that’s why I’ve got clients that have been with me for six or seven years now, guys, so Robert, again, it’s going to be a judgment call. If you are struggling to get results and results are part of what you promised, which I know most SEOs do right, then you may want to just include some GMB posting. I would recommend though if it wasn’t part of your original deliverables, the fulfillment list that you would pitch them on it, don’t ever ask them to do it themselves. I do have one client in particular that I’ve pitched on a few times to say to try to get them to let me do the GMB posts for them. And he insisted on doing it himself and he’s doing it. In fact, I had a call with him yesterday and he made a joke about, he goes, man, these GMB posts are killing me. And and I, and I, you know, offered it to him again, I got a blogger, she can do it for, you know, but he just insists on doing it, but he’s actually seeing a tick up. I told him to start posting two times a day is just a Monday through Friday business, and he started doing Monday, posting two times a day and I there’s quantifiable evidence and GMB insights that he’s getting more maps exposure now, so again, it’s really going to be a judgment call. Robert, it’s a great question, but it’s going to be dependent upon which you feel comfortable with. I don’t, I don’t recommend asking them to do it themselves because they won’t do it very well. They won’t do it consistently. That’s a great question though.
Can You Give Us Insights And Timelines On Semantic Mastery’s Link Building And Indexing Plan For @id Pages?
Bradley: Jeff’s up, he says SM team Rob, bill says you might have a link building an indexing plan coming out for an ID pages that we create. Can you give an update on this timeline?. Yeah, we talked about that at the beginning. First of all for indexing and Id pages. just submit them to search console I mean that’s the easiest way to get them index now as far as link building Yes, that’s what Marco was already apologizing because he’s the bottleneck at this point because he can’t get the copy written. He’s a perfectionist when it comes to that. I would say just put a big by these links and then put the page up and then you can always add the copy later Marco because we got a lot of people asking about it. Yeah I agree we should just do it but just put some so some some Latin right from Lauren nips if someone on there you guys right and if the buy button and the works go buy it yeah and so anyways Jeff it’s it’s available I believe you’re still in the mastermind we will notify you immediately when it is so but yeah I’m pretty sure that we should have that I mean Rob says it’s ready to go so it’s just a matter of us getting the sales page up with the with with the with the copy on it so that but as far as that idea indexing guys just just submitted to search console if you’re in the mastermind I’ve given you training on all that already so but yeah we’re again the next thing inside the mastermind will be the off page GMB SEO service which will be building all that stuff that we do for GMB assets. All the off page stuff we can do that for you that’ll be done for you service 100%, which you know, there’s it’s quite a process well my team is crushing it with that and it’s going to be my team doing that, to begin with, for the mastermind members to make sure that we can fulfill everything in a smooth way and then that will be launched publicly and you guys in the mastermind, by the way, will get 20% discount so and that should be available very very soon I give you a day but every single time I say that I gotta get my word So.
Bradley: Rob says is my first Hump Day Hang on. We’re welcome rob us wander up that Yeah, welcome Rob. Go subscribe to our YouTube channel man. While we had a bunch of hiding comments, urban telling says all my questions get marked as spam real quick. I wanted to touch on that because Yeah, I saw his comments so I had to log in. And so guys, just everyone watching if you’ve had your comments hidden or you’ve had issues, we also had some problems on a webinar earlier this week. So we hear it loud and clear and we want to get that fixed so working with her on and we’re gonna have a new system up in place next week. But you shouldn’t have to do anything different. You can always come to semantic mastery. com slash HD questions and we’ll just test something else and move forward.Yeah. Okay.
Are Verified GMBs Delayed In MYGB Store?
Bradley: James says a verified. GMB is delayed right now and web store?. Yes, James only because they’re hard as hell to get verified right now that’s part of the problem is, is, you know, Google’s been making their delayed, but we can still get them. It’s just taking longer. That’s all you guys should do YouTube live events. That’s what we this is a well to it is a YouTube Live event, but we’re using this page for our comments. Paul, I know what you’re saying. That’s what Adam just said, we’re trying to figure out a way Look, Google shut down the events pages that we’ve been using for four years. And these are relatively new and I understand there are some issues that we have to fix them. We got some bugs to squash. So I appreciate you letting us know and we are working on it. Okay. Is it okay to create a G site on a Gmail account that is not related to the brand? Yeah, it doesn’t matter. That’s fine because you can always like I said, add an owner, transfer it Do whatever you want to do. So yes, you can create a G site with brand new Google accounts. If you like that’s what we do for spam.
Why Is It That Some GMB Listings Are The Only Listing That Shows Up In The Knowledge Panel When There Are Other Competitors?
Bradley: Anyways, Stephen says, Hey guys, how is it that some GMB listings are the only listings that show up in the pack on the right side, even though there’s other competition that’s called a knowledge panel when you see that win, and that’s just because that brand has, according to Google has all of the authority in that particular for that particular keyword in that particular location, however, that that will shift that’s fluid like a lot of the times like for example, when I first started developing the local PR pro method, which is like PR stalking. One of the very first tests that I had set up was for a home remodeler remodeling contractor in New York little town called King fairy New York and there was a knowledge panel that was showing up for another contractor and there was no three pack at all and then I had set up a brand new was just a Click Funnels landing page for this guy and I did a press release I think it took two but I did to press releases and then boom, the three minutes appeared and this guy, so it pushed the knowledge panel guy into a three pack. And then and then the other contracts that I was promoting actually was in the three pack as well.
Would It Be Okay To Use A Regus Virtual Office Location To Expand A GMB Page To A Bigger City?
Scott, and we’re going to we gotta run we’re going to run out of time here in just a minute. So we’ll get through just last few comments. Hopefully quickly. Scott says Hey guys, my Home Services client wants to move on to a large city in the area, 650 k population. He rented a Regis virtual office location without my input now wants to upgrade his GMB for the big city I know we need to use a separate GMB account and I plan to use a subdomain for the big city. I’m very reluctant to use the Regis address for. why not I would I wouldn’t have any problem using a Regus address I just wouldn’t use as a UPS store but I’ve I mean I know people that I haven’t done a Regus address so unless you’ve heard in other forums and such that those are easily get terminated or get flagged I would go ahead and use it I don’t see why that would be a problem that’s better than like a UPS store I can tell you that. So I cost because Google might instantly suspend the account any advice on this now I wouldn’t worry about I mean, I would try it you know, I mean, here’s the thing if you try it and they do instant instantly suspend it. Then you just go back to the route that we’ve been doing right, which would be just creating another listing and within that same zip code or whatever and then you know to build it out that way but I don’t see why you wouldn’t attempt it at least if you have an address where it’s I mean you may as well because if you can verify the regular a snail mail, you know, physical mail then that’s actually a better way in my opinion than trying to do it the phone route which is or however the how we’ve been doing it because I’m not even sure how it’s done because those tend to get released right now Google still with the itchy trigger finger so those tend to get slapped rather easily at right now because of you know, Google still being on the lookout for spammed addresses essentially, but that one would be a valid physical address. Does that make sense? So I would, I would, I would absolutely try
Should You Be Worried About GDPR Compliance For Clients That Don’t Have Anything To Do With The EU?
DC brain in the house. The brain supreme and nails grinding, right that’s awesome. Well, there it is. Market says how worried. Do I need to be about GDP or compliance with all my clients are local plumbers, dentists, lawyers, etc. that don’t have anything to do with the EU? They’re all in the United States. I don’t really worry about that stuff because again, you’re you’re not targeting anybody from overseas. If you’re, if you’re your audiences tight, you know, local us stuff, I don’t worry about any of that stuff. I just just to be real clear, like for example, a lot of my stuff or just GMB assets now, and there’s there’s not even like g GDP or compliance ability on those you know what I mean? So if you’ve got a WordPress site or whatever like I don’t know they make plugins and stuff now that make that shit real easy if you want to do you could just slap that on there but I don’t see why that would be an issue that’s not your audience if you’re not targeting people outside of your local area and the United States I don’t see why it would be an issue but I’m not an attorney so.
Should You Have A Separate Page For Each Video In GSite?
Quit this house says when creating a G site for ranking videos is it one video plus description per page or can you have multiple videos know descriptions on one page? now I would do I would do a separate video per page because then you can optimize that page for that specific keyword which is what you know that’s the best way to do it for video SEO one keyword per video really.
I mean, you can add additional keywords in the video and in description and stuff like that. But you want to have your your title tag targeting essentially one keyword. At least that’s what I’ve always done. I’ve always been able to get really good results that way. That’s why the syndication athletes from syndication networks or syndication Academy are set up the way they are because it’s one video proposed essentially with one keyword is your, your your title tag essentially. So it makes sense. That’s what I recommend.
How Do You Reinstate A Suspended GMB Listing?
Tim says, Hey guys, I recently transferred ownership of a GMB from one account to another, and the transfer from the account got all the GMB suspended ownership of the GMB from an account to another account, and the transfer from account. Got all the GMB Do you know, the ways and account get all its GMB suspended. Thanks. No, I don’t. I know there is still a lot of crazy shit going on. I had I’ve only lost I lost six assets at once, several weeks ago. But I think that was from a very specific reason I mentioned before.
About putting something in the appointment URL section other than an actual valid appointment app or link to like a page that does have an appointment app on it. So, but then last week, I think it was last week, it might have been a week and a half ago. Now I had a Tree Service. It was in brand new listing, though that all I did was go in and actually remove the ad the ad ID page URL from the appointment second, and it suspended it and but and I don’t know why. And Marco said he had one that all he did was upload a video for GMB post and it suspended it. So that’s why I’m trying to stay out of those as much as possible, especially as an owner and that’s what you were talking about. doing stuff is like transferring ownership and that kind of stuff. If I’m doing any sort of work now in them, I’m trying to do them under manager accounts. Because those two I found that that doesn’t it doesn’t seem to happen with from doing that stuff from under a manager account. But when I go in as an owner, like that’s where I’ve seen suspensions as going in as an owner and making edits. So add your
How Do You Protect Yourself From Clients Who Suddenly Stops Paying You After You’ve Ranked Them?
Okay, we got to wrap it up guys. Mom, already five minutes over. Calvin says hey Bradley, what are some ways to protect yourself from a client if suddenly stops paying you after you’ve ranked them? Can you own all the work you put in thanks while you can we talked about this in the past you can do some things but you can’t do you can’t protect yourself entirely because some things that you’re going to be doing for clients are going to be directed at their domain.
Unknown 1:04:00
Period like citations, for example, where if you’re blogging for them and you’re blogging from their domain, which is what you should be going to a branded syndication network then, or if you’re doing GMB posts, through their GMB assets, those are all things that are going to be done to their assets for their assets, which is what you know, that’s what client work is, there are things that you can do, like if you were to mirror their site, clone their site. If it’s WordPress, for example, you can do a cyclone through and install on your own domain, set up a page by page redirect from your domain to theirs. And then any external off page link building you could do to your own domain. That way, if they stopped paying, you could essentially remove the redirects and now you’ve got a site that’s been built, I would still change the copy and things like that. But now you’ve got a site that’s been built that has a bunch of links built to it that you own right, but that doesn’t protect you from all the stuff that you’ve done to their assets which you have to do for client work. Do you know what I mean? Like you can’t turn that off as my point you can like with some press release. places you can go in and actually, like shut down the press releases and stuff that like if they have an organization page for example, you can turn that off to where it’s basically no index that kind of stuff to where that would remove some of the juice but honestly guys, you know, the way I look at it is that’s going to happen. It sucks. It sucks bad but it does happen guys. That’s just the nature of the game instead of trying to figure out ways to get even I just find I’d spend that energy looking for another client.
What’s The Best Local Citations Method For A Service Area Business?
Okay,day one says interested in purchasing your local branding package for the client what would you suggest would be the best method for citations of a service area business? will press releases are great for citations as well as you know, because you don’t need to list the address that way you can just list the name city state zip Do you have to list the street address press releases work really, really good for that the one we sell press releases for a very fair price at mg Why be so you might want to check that out. Also, you can be doing syndication networks and blogging. That helps you can do geo posts that kind of stuff through their blog. That helps as well. So that’s something else we can talk about. Yeah, I see your question already. So. I take my money, just take it. Okay, guys, I’m gonna wrap it up. We’re already a little bit over. So we appreciate everybody in here. Sorry about the new platform not taking everybody’s questions all the time. We’ll figure that out. What the hell is not still sharing.
Alright, everybody has a good one while we figure out the ongoing tech issues onwards. Yep. Alright, thanks, everybody for being here. We’ll see you next week. Thanks, everybody. See you. Thanks, Adam.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 228 posted first on your-t1-blog-url
Saturday, March 23, 2019
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Tuesday, March 19, 2019
Is There Any Benefit Of Creating And Building RYS Stacks In GSuite?
In episode 216 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked if there is any benefit of creating and building RYS stacks in GSuite.
The exact question was:
For the purposes of building out RYS stacks, is there any benefit to creating an account in GSuite and building the stack there? IE, mydomain.com – MyDomain | Domain Names, Web Hosting, and Free Domain Services has an account for BB@mydomain.com. SM does their magic in this account versus going through the process of creating new gmail account.
Is There Any Benefit Of Creating And Building RYS Stacks In GSuite? posted first on your-t1-blog-url
Should We Use SEO Ultimate Plugin Or Yoast For The Battleplan Strategy?
In episode 225 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if one should use SEO Ultimate Plugin or Yoast for the Battleplan strategy.
The exact question was:
Hey guys – I purchased the Battleplan (awesome).
In the plan it suggests using SEO ultimate plugin but in the webinar Yoast seems to be the favourite. Does it matter which one you use?
Should We Use SEO Ultimate Plugin Or Yoast For The Battleplan Strategy? posted first on your-t1-blog-url
Monday, March 18, 2019
Should You Put Video Ads On A Separate Channel To Avoid The 5-Second Views On Your Main Channel?
In episode 216 of our weekly Hump Day Hangouts, one participant asked if one should put video ads on a separate channel to avoid the 5-second views being associated with the main channel.
The exact question was:
I plan to use a brand new video for Youtube ads. Will it be a negative for the video and my new Youtube channel when the video has a lot of 5 second views as people click out of the ad? I think Justin Sardi mentioned in his video ads training that he puts his Advertising-videos on a separate channel to avoid the short views being associated with his main channel.
This is my first time using a video for Youtbue ads – Do you have any tips?
Hope you all had a Great Christmas yesterday! Thanks!
Should You Put Video Ads On A Separate Channel To Avoid The 5-Second Views On Your Main Channel? posted first on your-t1-blog-url
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 227
Click on the video above to watch Episode 227 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 227. I’ve got this beautiful blue shirt on. Oh, look at that as the logo on there. I didn’t notice that.
Anyways, welcome to Hump Day Hangouts. We got some really good announcements, as well as diving into the questions. And thank you, first of all for watching. But first, we’re going to take a minute Say hello to the guys and then we’ll dive into it. Chris, you want to kick us off?
Chris: Yeah, good. Super excited to be here. And even more excited that’s Bradley will finally reveal his secret SEO loophole for 2019 at the end of this webinar.
Bradley: I am?
Adam: Wow. Thank you, Bradley. That’s very nice of you.
Bradley: Wow, this is news to me. I better come up with something.
Adam: Let’s get 59 minutes. All right. The clock’s ticking. Hernan. How are you doing man? Are you on live on Facebook right now? What’s going on now?
Hernan: I was trying to upload storage and Instagram but that didn’t work. So if you guys are doing any Facebook ads, raise your hands. And if you are, everything is down. So yeah I’m gonna just, you know go hide somewhere because everything is down. I know the end or something.
But you know, other than that – good, good. I’m excited to be here. I’m excited about what’s coming up. Be three again what’s a big successful. I really appreciate all of you guys that go to help support some for the semantic mastery group. So outstanding.
Adam: Marco How you doing man.
Marco: I gotta miss your secret. It has never been easier to rank and make money online than it is right now. Google has so many people convinced that it’s so difficult that people just simply won’t put in the work to do the SEO correctly. And by correctly I don’t mean you know as had SEO doesn’t work for me. I manipulate, manipulated as much as I can. But that’s what they don’t want you to do because they know it works. So that’s a secret what Google is telling you not to do it for a reason. And it usually works really well when you can get around all of the barriers that they put up. But guys and ladies, it has never been any easier. Listen to me and I’ve been at this for more than 15 years now, it has never been easier to make money online and it has never been easier to rank online. Remember that. I said it.
Adam: trademark. Marco 2019. Copyright. Awesome. Bradley. How are you doing man?
Bradley: Good. Happy to be here.
Adam: Outstanding. Well, I like your shirt. You’re looking good. I don’t know.
Bradley: Yeah, it’s a little warm because I wear it often so it’s and it looks like it’s fading a bit but whatever
Adam: … a chamber like shrouded and you know it’s got a little fog around it.
Well, hey, everybody wanted to say again, thanks for checking out Hump Day hangouts. If you’re new and watching us thanks. And we’re normally not quite this weird, although kind of borderline. And we appreciate you watching if you catch the replay, that’s cool too. We love it if you’re watching on YouTube or wherever you’re watching these clips. And if you’re wondering where to get started with semantic mastery, this is the place to be you can come to semantic mastery.com slash HD. Questions every week if you’re early or late because you’ve got a meeting and got a client call or your work whatever it is, you can ask your questions on the page and we answered them in the order they came in. So you can always check out the replay as well but we love having people live case only there’s good reasons to be here some fun stuff some giveaway stuff like that and then after that definitely check out the battle plan we just released version 3. Bradley you shaking your head up should people not get the battle plan?
Adam: I was like, hey what the hell man. Yeah, so grab the battle plan. go to battle plan dot semantic mastery. Com and get started there and make Bradley go like this instead of like that. So that’ll happen if you get the battle plan and we want to make Bradley happy so do it after that join the mastermind if you’re looking for a way to grow or start your local digital marketing agency the mastermind is the place to be on top of everything else you get in there you get a closer access to us to answer questions you can ask stuff Bradley Marco me, Hernan, Chris whatever you need and we’ll get back to you You can find out more about that as long as long as in addition to all the awesome stuff you get at mastermind dot semantic mastery. com and then for everybody if you’re looking for done for you services done to the highest standards go to empty why b dot SEO actually we’ve got a sale going on right now we got a really short term sale we extended a little bit this time there’s a little bit of confusion that we’re working with the new system so you can still save 25% off on our wireless drive stacks and I’m going to put all that information on the page you got 24 hours
Though to take advantage of that, and Marco I think there’s some more stuff coming out pretty quick and there that people are gonna be able to get their hands on.
Perhaps?
Marco: Maybe you’ll know.
Hernan: Where we were saying that there was like four more services being added. That’s pretty cool.
Adam: Yeah, we got link building, which I believe will be out by the end of this week. If we push it, hopefully, things get done there. And then the mastermind members, right, Bradley or the mastermind members can get to test something. First. Is that public knowledge? are we keeping quiet on that?
Bradley: Yeah, I mean, we can talk about it. We’re going to, we’re actually going to be launching the Off-page GMB SEO service. So essentially, our team will build all of the off page assets that we teach on the GMB Local Lease Pro method essentially, and we’re going to be obviously launching that to the MasterMind First, we always do and making sure that you know, get the delivery and fulfillment everything worked out well, and then we’ll launch it publicly. So you know, it’ll be several weeks before you guys can see it Mr. In the mastermind, which in that case, it’s very likely that will be available next week.
Adam: Outstanding. Well, we’ll put that stuff on the page for people who are here live, especially. So you can go take advantage of the ROI Sal, grab the Battle Plan or join the mastermind. And while you’re at it, hit up the YouTube channel or if you’re watching the replay, go ahead and click subscribe. And if you come across our clips, we’ve got tons of clips, answering questions, webinars, all sorts of stuff. If you find one that would be helpful to someone, you know if it’s going to solve their problem. If it’s going to help them on the right path, please forward it over to them. You know you don’t gotta tell them to subscribe. We just help them out, help bring them into, you know, let them know about semantic mastery and how we can help them and get them to the hump day hangouts here. We love getting questions from people and helping people out and if we can’t ever answer the question, we’re just going to point you in the right direction. So kind of pay it forward and please share any of the clips of the videos you find helpful with that said, I think That’s about it. Guys. we dive into it?
How Do You Avoid Misleading Customers And Establish Client Relationship For A Lead Gen Business Model?
Anyways, that said, Alex had a pretty good question guys. And I’m going to kind of run through this it says. Hey guys, I have a brand new lead gen WordPress properties calling it XYZ company. For this example, I have made the mistake to not use a calling center. And the confusion happening eight to 10 times is insane. The contractor has an answering service as well, which of course only says their own name. when the phone rings, the color might ask three to four times is this XYZ company? And they reply No, you made a mistake. We are ABC. The problem is, even if I solve the problem with the calling center, my client, the contractor still has a problem with the confusion that occurs when they arrive at the job site. And they see something different than the website or even when he calls back mentioned this company. And then the question arises, why is it different, etc, playing the game that he is, indeed, XYZ company while he owns another big company in line to his clients is not viable. Yeah, you never ever, ever recommend that you mislead anybody? Or that your client or your service provider, in this case, mislead anybody yet? Why would you encourage you don’t incur it, and that’s what he’s saying. It’s not viable. So that’s not what Alex is doing. But I’m telling everybody else. Don’t ever do that, right. You don’t ever want to try to mislead people or have your comment or ask anybody to mislead people? Which would be your contractor in this case, would you recommend to use their name inside the website as partners just give a hint to who is going to be on the phone? And the contractor calls back and of course, to know who is going to come to the job. And so you can see, I replied and never attempt to mislead the caller asked the call center or contractor to mislead, what you can do is have your call center if you have one answer with ABC, formerly XYZ. So in other words, you can say or another version of that is XYZ is under new management by ABC, or you can say thank you for calling XYZ part of the are part of our use. Excuse me, thank you for calling ABC, which would be the company the actual contractor that’s going to go to the job and say, part of the XYZ marketing group or something like that. Does that make sense? Here’s the thing guys. When I first got started in this business, that is exactly the issue that I started I ran into was I would have my generic branded websites. In Google Maps listings at the time, because I would do both and for example I would always just use the city name plus Tree Service so let’s just use Culpeper tree services and example the listing would show on the website would show called laboratory service but then whatever the company’s name was that would actually go show up at the you know, I would send them to lead information but they would go show up at the house because I never sent the calls directly to the contractor I would have them go to a call center like I learned that really early on and so I always had a call center setup but the call center would answer like Culpeper Tree Service How may I help you they would take the lead information and send it out to the contractor the Tree Service contractor within show up at the job but their truck and their lettering and you know that their shirts everything would have completely different branding and that would cause confusion and I remember contract is calling me and asking me well what do i do and at the time I didn’t really have a good answer but I learned over time you know kind of rather quickly that the best thing to do is just either rebrand the site essentially for them, which you can do if you have a decent relationship with the contractor and and with a Google My Business profile or a maps listing, what you can do is if you’re worried about actually rebranding, renaming it which I wouldn’t be if you have a good relationship but it can cause a bit of a pain in the ass if you decide that you have to replace the contractor with somebody else. But what you can do is actually put that change the logo image to the contractors logo and the profile like the main you know, banner, the main profile, not just the the, the profile image but the, you know, the the header banner, excuse me, which could also be the the image on the GMB website if you’re just using Jambi assets and then on the website itself, I would always rebrand the website for the contractor so that I wouldn’t have to update my NAP essentially but I would still have the contractors information on there but with the current with the call center what I would do is I would end up saying have the call center say you know, this is
Joe’s Tree Service formerly called pepper Tree Service, or part of the call preparatory service marketing group or something like that, right? So that it would be very clear to the color right off the bat.
Now. Now under new management by and in the hand, we’ve mentioned the new net, manage the new handy man’s name, excuse me. And so it was very clear to the color that what they call it online was still the correct so from the number that they call it online, they went on I did a search they found a company they call that company and now that companies either under new management or part of a marketing group or something like that, does that make sense? It’s a very simple way to get to make it clear to the caller that they are indeed getting their phone is being answered by the person that’s going to come out and provide them with an estimate or service you know, provide them with the service that makes sense. So that’s essentially what I told him. It’s just to do that if you have a longer term relationship with a particular contractor that is proven or service provider doesn’t have to be a contractor, right, but has proven to be a good partnership, because that’s the way I look at these when I deal with service providers, then I don’t mind even setting up new assets under that brand, I still control them. I don’t give them access to that to it. But I could, I don’t mind setting them up under their brand, it’s going to be my phone numbers, my web assets or everything, so that in the event that it goes south, then I can always go in and update all that stuff.
So I don’t mind actually going in and setting them up branded for the contractor right off the bat. As long as I’ve already established a good relationship, you guys, that’s where it’s critically important guys that to deal with service providers when you’re selling leads that you can build a long term relationship with because you’re going to have a much better business, it’s going to be more stable and you’re going to have a much better time just managing it right? It’ll be easier to manage.
So that’s why I recommend said that over and over and over again. I even said it in the training. If you’re starting out, you’re going to have to establish that relationship first. And this is the workaround until you have established that relationship, once you have established that relationship, and don’t be afraid to rebrand for that particular Service Provider. It just makes everything easier for you to manage going forward as well as you know it will make your content your service provider happier too because it’ll be their name out there on the web and tell them unless they do something stupid and you have to go rebranded again but since you maintain control of the assets that shouldn’t be an issue right? It’s not something you want to do by the way is switch service providers often guys it’s a pain in the ass don’t do that it because it only makes it harder on you so that’s why I said it’s important to try to fight now initially as I said, you might have to sift through you know several pieces of garbage to find a good one and that happens. Like I just mentioned I had to fire a handyman that I built some and assets for because he turned out to be a piece of garbage literally, okay? But it happens from time to time and that’s why I didn’t I had set up his original handyman service provider maps listing under his name but all the other ones that I had set up in, you know, in the adjacent areas were all branded under a generic brand name.
It was for a reason because I said to him I’m not going to brand news for you until we’ve established a good relationship and guess what within six weeks I realized that he was a piece of shit and so I sent I set up his original branded account and didn’t give him access to it I literally shut his branded account down it’s gone like it’s gone. You can’t even pull it up and maps anymore but I kept all the generic ones that I had set up and they were all still under the generic name because he hadn’t proven himself to me yet which was great for me because I didn’t have to go in and try to rebrand them again within six weeks. So that makes sense so again guys there’s there are ways to deal with this and that’s a great way and that’s part of the reason why I prefer using a call center there’s just a number of benefits for using a got a call center guys, all right? I was a good question though Alex.
Is BulkVPA.com Still A Viable Source As PVA Account Creator In 2019?
Robert says, is Bulkvpa.com still a viable source from PVA accounts? You know, I’ve told you this can because I know you asked this in Syndication Academy, I think. It is Facebook group and I answered you there but I’ll answer it for everybody else’s benefit I’ve had mixed results the last couple times I’ve purchased accounts from them as well as any provider for that matter we are it’s it’s hard to find good email accounts now because they if they’re not set up properly then they will get triggered or flagged very easily no matter what you do with them and that’s one of the issues we’ve run into we’ve talked about you know internally we’ve talked about providing that as a service ourselves because we have VA that actually create the accounts manually in phone verify them and all that for like syndication networks for example, but it’s, it’s it really is kind of a pain in the ass and it would be hard to be profitable especially if people are ordering a ton of accounts. And that’s not something that we want to focus on. So that’s, you know, we’re having the same trouble is like when I’ve got when I need a set of accounts, it’s difficult for me to get them as well so you’re not alone in that can I would say use it your own risk.
You know, I can’t speak for them except that I have had mixed results with every provider that I’ve tried in the last, you know, several months. It’s been like that for months actually. So, anybody wants to comment on any of these?
Okay, I’m going to keep moving then.
How Does Google View MyMaps For Service Businesses?
Okay. So cannot says up again. He says, If I’m creating a service based GMB where they only go to the customer know the store. Does it still make sense to create my maps? How does Google view my maps for service businesses? Example, If I’m a plumber, plumber, Excuse me, could I create a My Maps going from my business to a customer’s address?
Yeah, you can. But here’s the thing. If it’s a service area business and you don’t have a storefront then you’re not going to you don’t in your GMB for example, you’re not displaying your physical location which you shouldn’t be for a service area business that’s against Google’s Terms of Service for that and fewer people also come to the business.
Pardon me, guys. I have to stand for a minute. I need to make that shift before I get on Hump Day Hangouts. Right, let me grab the screen again.
So can As I was saying, what you do is just grabbed the city center. So type in the name of the IRS, the city that your zip code or whatever that your businesses listed in, like the physical location. And then you actually just create those driving directions from the city center to the areas that you want to target, for example, and again, that’s something that like, you know, you can do that for creating geo posts and that kind of stuff for Jambi or, excuse me, surface area businesses, right, so you don’t want to reveal especially if you’re using a spam the maps listing, you don’t want to use the actual physical address, so you don’t want to cause that as the starting point or, or publish that as the starting point for my map. What you do is just wherever that physical location is of that map listing, you take that zip code, just enter it into Google, it’ll give you the map pin is what it deems City Center, right? And so you just grab that coordinate and start it from there. That’s what you would drive you, you’d have driving directions from that point out to the target area that you want to optimize for. Does that make sense?
So there is a benefit to that. I’ve actually used that method to get maps listings that have pigeon filters applied lifted, so it's a good strategy when it keeps moving.
Should You Use A Legitimate Associated Account Or Use A Separate Persona Account For The RYS Drive Stack?
JOHN says, I have a legitimate GMB for my own, but I’m sorry, somebody’s gonna jump in. Okay. Third somebody. I have a legitimate GMB business for my own business, if I got an RYS Drive Stack should it be built on the legitimate associated Google account or separate persona account? I answered you just a few moments ago, John, we will build it on the persona account because we will never ask you for access to your Google account. There are many reasons why we won’t do that. So we will build it under a persona based account. But once we deliver it to you, you can always transfer ownership to whatever Google account you want. Okay?
Adam: Wouldn’t even transfer ownership, I would not just make it a manager, make your legitimate GMB and whatever Gmail account you using for that going, it’s all explained in the email that you get with your arm is drive stack. Yeah, it’s all in there. What you need to do with this with the account at all, as the owner, you never go back in there, again, as the owner, but as the manager, and then you could do whatever you want as the manager or you go as a manager, or like for drive stack. Specifically, just proper editing permissions, right? You would keep the persona count as the owner of the documents, the folders and files and such. Yep. But you would add to your main business account. As you know, with editing permissions,
Best Practices When Rebranding A GMB Site And How To Prevent Losing Rankings
Bradley: Alex says what should anyone be aware of when rebranding a site? How can you prevent losing rankings? Well don’t I mean again it here’s the thing if you’re just rebranding the images so if it’s if you’re saying a site so I’m not sure if you mean again. Or if you mean a website, if it’s a website, it shouldn’t hurt anything. If you’re just changing the branding on it.
Typically I build the websites for, you know, keyword optimized, not brand optimized, right? Obviously branding as a component of it. But it’s more about keyword optimization. When it comes to a GMB. Be, like I said, if you’re worried about I don’t build citations, guys, until four GMB sites listings locations until I have a security service provider in place like and when I say secure, I mean one that I’m going to I expect to have a long term relationship with I don’t build citations for those until then, because that’s part of the problem. If you build a bunch of citations under a generic brand, and then you have and then you do rebrand it for a service provider. Now you’ve got NAP consistencies, so I don’t do that I use all the other off page method on page and off page methods that I can to get results first find a service provider then once I’ve established a good relationship, then I will rebrand, and that at that point potentially start building citations.
But if you’ve already got results, why do I need to build citations that make sense? Now again, I’ve got certain service providers that I have Legion relationship with or engagement with, I can say that I go out and build the assets under their brand right off the bat, and I’ll build citations to them. Because some of these guys I’ve had relationships with for years, they’re not going anywhere. So there’s really no reason for me not to just build them for them immediately branded for them and start building citations right off the bat. And that’s why I’m telling you guys it’s better to build that type of relationship if you can, there are good contractor I say, contractors, but service providers, you know, I do mainly with contractors, there are good ones out there, you have to sort of sift through several of them to find them, but there are good ones out there that will understand the relationship that you’re presenting to them like the offer, right and those are the those are the best ones because then once you have somebody that says that they want to continue to get more leads from more areas, then it makes it a lot easier to build your lead gen business because you can build the assets under their brand right off the bat. Okay? Now again, doesn’t mean it can’t go south at some point in the future, and it can cause a bit of a nightmare if you’ve got a bunch of citations out there. But, you know, that’s part of the business guys it is.
So number two, when creating mass page sites, as far as rebranding, like I said, if you’ve got stuff that is ranking really well then I would just change images in such on the site. You don’t have to go in and change title tags and things like that. And I mean, you can change the title tag for the business name if you want but I typically am optimized for keywords anyways, right? So you can go in and add images that have the company that you’re promoting. I have there don’t put their phone numbers in the image guys, obviously, but you can put their logos banners that display their name, that kind of stuff, right? People aren’t going to, well, maybe some people but very rarely are people going to go to a site that’s branded for the company that you’re promoting right that you’re sending leads to that has the company’s logo on the site that has the banner that talks about the company’s name and they’re going to go to another browser tab and it goes search the company and call the company direct it’s very rare that people are going to do that because people are typically they just want to call to get this you know a quote or service or whatever right?
Is Creating 300-500 Mass-Page Sites With Similar Content Considered Spam?
So that’s when creating mass page sites and the initial content is unique but copy 300 times with the change the suburbs is considered spam of, absolutely that spam there’s no question that spams. How can you do it safely? Well, I mean, you really can’t I mean, you can get away with it, but it’s spam. I’m just aware of that. You know, we all do it tell me like I don’t do mass page sites anymore. I did years ago, but that’s a churn and burn strategy. I always expected them to get slapped. And most often more often than not, they did and so I didn’t like that because there’s a lot of work that you’d have to set up and then you know, I don’t like rework I like trying to build long term and assets.
And so again, I mean, it is spam though, just make no mistake can be Let’s be really clear about that. How can you do it safely? Well, you really there are things that you can do. I’m not going to be able to give you the best advice on that because I don’t like doing those type kind of sites. I would consider. You know, again, there are other people out there other groups that do a ton of that kind of stuff. Mass page stuff that can give you much better advice than I can. Does anybody want to comment on that?
Bradley: Okay. Well, thanks for that update, Hernan.
Would You Get A Penalty When Indexing Mass Pages From Google Search Console?
That last part of that is when indexing so many pages from Search Console, is it dangerous to get slapped? Yeah, I mean, yes, but again, what I found like years ago when I was doing stuff for with lead gadget and what they called the ATM that was like this industrial strength mass page builder. It was odd but it was crazy like we would let you know we would build a site with 30,000 pages a WordPress site with 30,000 pages, we would add maybe, let’s say, six tags per page, which would then create 180,000 tag pages. So the site would be 210,000 pages, right? Or because we would create 30,000 thousand posts, essentially, that would have six tags per post. So again, think about that guy at 210,000 pages. And what was interesting was, and again, very similar to what you’re talking about like I would use spam content anyways, even though sometimes they said not to I would still use spam content. But what was interesting was the tag pages would index like crazy and you’d end up checking like a lot of the posts the original post wouldn’t index but the tag pages would index and it was crazy to watch a site go from, you know, a couple of hundred pages index to a few thousand to a few to several, you know, 10s of thousands and then well into the hundred thousand mark and it was crazy to see that because they were essentially spammed sites but it’s almost as if those big types of sites played like within different rules like they haven’t for. I’m not sure why that was. But they seemed to index anyways. And I mean to for a period of time, I don’t know any more guys, because I haven’t done any of that stuff. And at least two years now, but back when I was doing it, it was crazy to watch how many of those pages would index it was just, it was nuts. But again, if you’re if you if a lot of times we would recommend not and I’m prefacing all this with I haven’t done this in two years, at least. But I tested adding into Search Console, and I found that it wasn’t necessary to do so you could add like a sitemap. That’s all I would do if you’re going to do it was at a site map, you know, you first have to verify the site, but then you can just add the site maps. But again, that’s you’re giving direct access to Google at that point to a spam site. So I’m not sure that I’d want to do that. And if you were going to do that, then I would recommend that you only do it through persona based Google accounts, like additional Google accounts that you set up, certainly not through your own main account or any account that you have that you that has any value. Does that make sense?
What Are Your Thoughts On Easy Local Cash (ELC) Software 3.5?
All right. I’m gonna keep moving. Alina. I see you’re asking the same question that many other people have asked and I got it guys. I’ve just got to be real clear about this. This is not our software. It never was Chad Kimball’s Easy Local Cash (ELC) software. It’s awesome that we’ve been able to use it for six months. It’s free software. You know, again, it’s not our software. We don’t support it. We cannot support it. It’s his software. And I can understand why he has changed it. And I know what you’re saying. I pulled it up today to verify it. This is the easy local cache software guys that we’ve been using for six months. And he says important, this version of the easy local cache software has been discontinued and is no longer returning accurate results. Look guys I understand why he’s done this. He wants to push people into his email list so that he can market his maps products to you. I get it guys it makes perfect sense. It wasn’t our software, to begin with. Okay, so you. I’m sorry, I don’t know what to tell you right now we don’t have a solution for that. It’s might be something that we can develop. We don’t have it on the books to develop at the moment. So it says email here for more information about the newest version of the software. I know when you click that button, all it does is it opens up your email service provider and it goes directly to this email address and if you’ve emailed him and he hasn’t replied I’m not sure what else to tell you, unfortunately.
Hernan: Now, unfortunately, that that’s like standard practice not to answer that email because I know quite a few people that have sent in they’ve used the recommendation email here and it’s probably a catch-all Yeah, and it does it doesn’t get a response. So if he wanted people in his email list and people are going into his email list, he should have had an autoresponder at the very least so the lesson to learn here guys set up your email marketing correctly or else you’re going to lose a whole lot of people from your email list to start with.
Should You Use Spaces Or Underscores When Optimizing Images?
Mobile local business says image optimization and video to use underscore or hyphen to separate keywords and titles on the images saved. And in the background optimization, optimization and image details should underscore hyphens be used or at all, or just spaces between words in regards to SEO. I’ve always just use spaces. I don’t know if there’s really any difference between any of that now, because, you know, almost all web browsers and, and everything understands spaces. I remember years ago, a lot of times, you’d want to use hyphens and stuff like that, but I mean, we’re in 2019. Now. I don’t think that matters at all. Marco, do you have any definitive answer for that?
Marco: Not enough for that because I just don’t bother.
Bradley: You just put spaces?
Marco: Yeah, yeah, that’s what I do. I mean, I don’t know because most of the stuff I don’t, I don’t really do anymore. I just have I just tell people this is what you need to do, right? I tell people that I have working for me, this is what you need to do. So I don’t tell them how to add the title to the image or how to upload it because to me, that’s why I said doesn’t make a difference because whatever they’re doing well. Whatever we’ve set up to do works. And so why bother going into that granular? Right. Hyphens or underscores, or spaces, I haven’t seen any difference. So until I do, or until I, we test it, I can’t really say, I do know that just doing spaces works, because that’s what all of our people do.
Bradley: Yeah, so that’s interesting. I, you know, just to be clear, like I said, I’ve always just you spaces in my team, I do know what my team does because I’ve given them the instructions and they just follow my lead. And that’s always to just use spaces and I’ve never had any issues with that. So yeah, I don’t think it makes a difference. Remember, it’s like I said, it’s 2019. I don’t think that makes any difference whatsoever. Now, I could be wrong now.
However, let’s see. That was something else. Yeah, it’s interesting. I don’t think that makes a difference because I know that you could, you could run all the words together and Google can still understand it like in other words, if it’s, you know, a forward keyword phrase, if you run them all together, Google still recognizes what that keyword phrases, right? It’s not like jibberish at that point, Google can still recognize it. That’s part of the reason, exact match domains could get you in trouble, guys, if you got an exact match domain with no hyphens, which, you know, hyphens look spammy a shit and domains anyway. So most people would never use hyphens as part of an exact match domain. But Google still understood with that keyword that exact that match domain was an exact match keyword, Google knows that that’s part of the reason why the threshold for triggering a spam filter or penalty filter essentially is lower with exact match domains, because you’re coming right out of the gate with an exact match keyword is your domain name. So you’re telling Google I’m an SEO you know what I mean? And again, those were typically I’ll just run together.
I’m just thinking about this a little bit more with Elena and because I see the next question coming up. Robert, I’ll get to you in just a moment. But Jason had a very similar question guys, Tree Pat, our developer for the GMB auto poster and the briefcase. I’m not sure if autoposter has it or the post to scheduler but the briefcase has a Google My Business Rank Tracker. It’s part of the briefcase service. So if you have a briefcase subscription, I think it Rank Tracker is part of every subscription level, correct me if I’m wrong, anybody, but he actually sent me a video in slack and the channel that we communicate in to check out he sent it to me yesterday, and I looked at it today. And he was asking using, he was showing me how he’s using the Rank Tracker for a potential prospecting strategy. Because the Rank Tracker shows the way it works is you can set up within the Rank Tracker in the GMB briefcase I don’t have it open guys to show you maybe I’ll I’ll do a tutorial on it next week. If I investigate this a little bit further or and guys, if I investigate this a little bit further and come up with a solution.
Do You Still Recommend Including NAP In GMB Posts Frequently?
Alright, we’re going to keep moving it. Robert says. Hey, do you guys do recommend including NAP and GMB posts? frequently, not if it’s a service area business? You can do this though, and I replied to you earlier, Robert, who’s also a mastermind member, I recommend if it’s service area business, you can put name city state zip don’t put the street address if it’s a service area business and you’re not displaying a street address in your maps listing. Don’t display it or don’t post it as part of your GMB post either and you don’t have to do that every time guys either you can do it you know very it up varied up so that you know sometimes they do have it sometimes they don’t okay ship I didn’t mean to do that.
Okay. Going to keep on moving. Jason says this the same question we already answered. Kelvin says I got the battle plan. It’s organized well, but now it leaves me with more advanced questions.
What Is The Fastest And Cheapest Way To Boost A GMB Listing?
What would you say is the fastest and cheapest way to get a listing boosted as a way to get your foot in the door with clients citations is not citations. I’ll tell you that citations take a while to really start taking effect because citations typically take a long time to index citations is more of a longer-term strategy guys, it’s not something that again all Legion assets that I set up now I don’t even start publishing citations until I’ve got a service provider in place. And I’ve established a good relationship that I expect or assume is going to be long term.
So citations are not even something that I do anymore. A standard operating procedure unless it’s for a client already, or something that I’m setting up branded right off the bat, which could be maps expansion for a client or for an already existing lead gen service provider that I have a good relationship with that make sense?
Citations are great for long term strategy, but it’s not something I do. It’s not something that’s going to push it maps listing anytime soon, okay, post Yes, Jambi posts, obviously, that’s the local GMB pro method. Right off the bat, their post is a great way to start getting traction guys, it’s not necessarily to rank the maps listing is it is to get leads from the listing because it’s a mobile device thing. It doesn’t necessarily equate to more better rankings. It can and will over time, but you can get leads from posting properly without even pushing the rankings. That’s exactly what the local GMB pro method is all about. Okay, so post absolutely, that should be standard operating procedure right off the bat. Like as soon as you come out of the gate clicks to the GMB Yeah, click through is absolutely important. Guys, if you can manipulate that, and there’s ways to do it, you can, you know, you can try automation, although a lot of the times, that doesn’t work very well.
Also, I’ve talked about this many times, but you can use Google you can use ads traffic paid traffic to, to get traffic to you, like, legitimate real traffic to the listing. And that is weighted extremely heavily and there’s ways to do it. We did a training on it for YouTube, how to do it with YouTube ads, that was an order pump on the battle plan. So if you didn’t get it, and you still want it, I don’t know if we can make that available. But that’s one of the ways that you can actually use YouTube ads to drive traffic directly to a GMB listing.
Google display ads, the display ad platform is so much better than it used to be. It’s so much easier to set up a display ad campaign now, because all you have to do is have images and lines of text. And you can set up a display ad campaign and get clicks. I start off for contractors, guys, I’ll set up display campaigns for 100, or excuse me, $1.50 per click is my max cost per click bit, right. And then once I get some data that comes in, typically they run somewhere between and for most contractors. Again, I deal almost exclusively with contractors, but the average cost per click usually run somewhere between 85 cents to $1.15.
So what I do is I always start off the campaigns at $1.50 max cost per click bid. Then once I have some data coming into the account, then I’ll go in and start manually adjusting the max cost per click bid down to what around the threshold of what the average cost per click data shows me. And then once I have some more data come in, I actually do encourage using Google’s automated bidding strategies and Google will tell you right
In the ads platform of give you recommendations two years ago, I would have said you’re nuts if you use Google’s automated bidding strategy, because they’ll, they’ll burn through your money. I’m a believer now. The Google I every time I go in not every time but what I’ll do is I’ll go in and implement one of Google’s recommendations to an automated bidding strategy could be maximum conversions target CPA, there’s, there’s several of them, I’ll let you will make the recommendation it takes I always manage the campaign manually to begin with until there’s enough data in there. And then I will start using or start implementing or applying some of Google’s recommendations which are typically automated bidding strategies and then I’ll make a note of when I applied that particular recommendation. And then I’ll go back in and a week or two weeks depending on the traffic volume and see what you know, compare what the results were from my manual campaign management versus the automated campaign management and if Google’s is better, I leave it implemented right? If it’s if my campaign management was better, more cost-effective, then I will switch it back to manual CPC or manual management, excuse me to make sense.
And again, guys, Google Display Network is a fantastic way to get targeted geo-targeted traffic from people that are from a relevant audience to click through to your assets which can be a GMB, guys. You can put a GMB business site URL in there so it makes sense or even a map URL so again if you if you want more training on that we had it was part of an order bump I don’t know if it’s still available but that was part one of that was the I think was called the Google Ads mastery or some shit like that as part of the battle plan funnel.
So, as far as on-page SEO, well, you want to do that anyways, but one also one of the best things Kelvin is press releases. It’s not as easy with press releases as it was a year and a half ago, like a year and a half ago I could get within oftentimes within to press releases, I could push a map list into the three pack. It seems that as with everything in SEO, once it’s been the cat is out of the bag and it’s been done enough or by enough people, it starts to become less effective. I’m not saying press releases are not effective for pushing maps assets into the three pack they are but it requires a little bit more persistence more of them. Pr stalking really helps. And also if you can diversify your distribution networks. So in other words, don’t use the same distribution network 18 times right. Like it does help if you have some diversity.
But I’m telling you guys, you could for an very inexpensively you can buy traffic from YouTube for a little bit more money, you can buy traffic from the display network and it’s in Google knows that audience guys, it knows who those people are, it knows that they have an interest in what you’re sending them to, right, because you set all that up and you’re targeting. So that is heavily weighted traffic. If you send spam traffic or automated traffic or non relevant traffic, it can give you a boost. But what might take you know, 300 clicks through from non relevant traffic might only take 30 click through from relevant traffic to achieve the same results. Right. And the point with relevant traffic is that traffic has a very good chance or at least is likely to actually convert into a lead anyways, because it’s relevant traffic to begin with, whereas non relevant traffic is strictly an SEO tactic. Make sense, so hopefully, that was helpful. Let’s keep moving.
How Do You Improve The Security Of A WordPress Site Aside From Changing Password And Two-Factor Authentication?
Ted says WordPress question clients that is creating spammy blog posts client site is creating I change the password set up 2FA what is 2FA not sure what that means and reinstalled the core WordPress via the admin dashboard but it’s still happening what steps would you take action? better hosting sounds act yeah does it sounds like it’s hacked. If the hackers in your actual server which it sounds like likely is or they are likely in your server I’ve had that happen in the past it doesn’t matter how many times you delete the site and reinstall it like if the they can they can take over it. So I would actually highly recommend switching to a better host if you’re especially if you’re on a budget host guys, you know, don’t try to save money on hosting. We’ve said that for years because shitty hosting will make it hard to rank sites anyways.
Like I’m not kidding because you’re associated with like bad neighborhood guilty. You’re guilty by association. Like if you’re if you’re IP or your WordPress site or your whether it’s WordPress or not, doesn’t really matter. But if your site is hosted in a bad neighborhood, so means it’s surrounded by a bunch of other shitty spammy sites, it’s going to make it very difficult. That’s one of the ranking factors. There’s no question and for these kinds of issues, also, if you’re on a budget host guys, I recommend that you do something like install something like uptime robot or something like that, so that you can see how often on shitty hosts your site is down. And that’s a terrible ranking signal. You might not even know it because you’re not probably in the site all the time. But a lot of times on those budget host because it’s shared bandwidth and they way overload IPS. They put way too many sites on a single IP. What happens is if if any site out there is getting a surge in traffic or is getting, you know, spam bot, like a surgeon bought traffic and things like that it will actually slow down all of the other sites and oftentimes knock them offline that are also hosted on that same IP. And so if you put enough time robot on an inexpensive hosts on a site that’s hosted on an inexpensive host, you’ll see that your site is going to be down often. And that’s a terrible ranking signal.
So spend a little bit of money, get a better host highly recommend, especially if you’re doing client work, guys, you know, pass that cost off on to the client. In fact, you can actually make hosting a profit center for you, if you go out and get your own VPN or, you know, like, for example, what we always recommend liquid web liquid web is fantastic. You can go out and get cloud hosting or virtual private server hosting. And you can set it up to where you can host multiple sites through your hosting service and in charge your clients what they would be paying to host on, you know, hosting companies for their own hosting account, you just become the host to them, then essentially, you’re reselling your hosting service to them. And so that can become a profit center right. Let’s say you got 10 clients and you go you sell them. You tell them it’s $20 a month for hosting or if you pay month by month or $15 per month.
If you pay annually and you collect $180 per year per client, that’s 1800 dollars on 10 clients, guys, it doesn’t cost you 1800 dollars for a good server and liquid web for the year for only host 10 sites. I mean that when you get what I’m saying, so now you turn that into a profit center and you can assure your client that you have well secured server that also has fantastic support. Liquid webs got fantastic support. So hopefully that makes sense. Where is this question that I’m missing? That’s probably old. Yeah. Okay. I’m going to keep moving.
Alright, guys, we’re almost out of time and go through just a few more, and we’ll be done two factor authentication. Thanks. Well, appreciate that. It would be great if you could offer PBS. Yes, God I know we’ve talked about I don’t think it’s going to be something that we’re going to do though honestly, it’s it’s a lot of work and it wouldn’t make us very much money and it’d be tough to manage and plus, we’d have to deal with support issues obviously when counts got shut down, which will invariably going to happen. So it’s not something I think that we want to do I understand your pain trust me I do. But I’m not sure that we’re going to do that if we do we’ll certainly announce it commonly says asking a second question because the questions here look like. Yeah. I’m curious as to why today such a slow day. That’s okay. We only got five minutes left anyway. So we appreciate the additional question.
How Important Is On Page SEO For Client GMB Rankings Compared To Backlinking Strategies?
Kelvin, he says how important is on page SEO for client GMB rankings? Compared to back linking strategy? What comes first on page always do on page first I mean, here’s the thing right now with with Google just being tight about stuff trying to prevent us from doing stuff. And that’s exactly why because, you know, the the world the SEO world has been spamming GMB’s been for the last six months pretty heavily. It’s not just us, but there’s certainly a lot of that going around. So I would recommend like if it’s an established company that has had a GSB for a period of time I wouldn’t worry about it because I haven’t had any issues with that whatsoever, but if it’s a brand new GMB listing, I would recommend that you do on page stuff and stages slowly, instead of going in in one fell swoop and optimizing everything, like from top to bottom, you know what I mean? Which is what we taught because it was working really well. But what I’m saying is for new, if it’s a brand new Jambi listing, I would recommend that you go in and just do you know, one thing at a time and give it a day or two in between significant on page changes or edits, okay, only because, like I said, also, you would probably want to log in through a manager account, not the primary owner account to do that.
By the way, if your if your client does have a main website that is attached as the primary website for the GMB guys on page SEO for the clients website is critically important and there’s no better course out there for on page SEO then Jeffrey Smith SEO boot camp which we should probably drop a link for that because if you try to buy it on his public link, it’s going to cost you $1,000 if you buy it from us will cost you 500 and it is hands down the best on page SEO course I’ve ever seen Jeffrey Smith ranks websites guys like with zero backlinks like he outranks authority sites was your backlinks because of the way that he creates on the way he does on page SEO. It’s absolutely incredible. Never seen anybody better in the business. That is the truth.
So anyways, we’re about out of time. Yeah, that code is working now, by the way, guys, thanks again for that grant says when I tried the briefcase right track or in the past, I didn’t see where competitors optimization information would be collected, such as, yeah, that might be an update grant. Again, I just had tree pad just sent me the video yesterday and said, What do you think about this, I, you know, I appreciate your input. And he was showing me what he was using as a potential prospecting strategy. And it did have a lot of additional stuff that wasn’t there a couple of months ago, when I started testing it. Remember grant we were in we’re in the beta, the beta testers, slack group. So a lot of these features are still being developed out. So it might be that it’s just a, you know, new new data and that’s why he sent it to me to ask me my opinion on it. So again, I will look into that a little bit further Guys, if it’s something that we can use as a buck.
Even if it’s not able to do what we want it to do for location research yet that’s something we can certainly request to have done and I’m sure it’s repaired can work that out for us so again guys just give us a little bit of time we’ll try to work out a solution for that I’m sure right SEO. But look at Adam on the draw. Alright guys we’re gonna wrap it up five o'clock.
Thanks everybody for being here we don’t have a mastermind webinar this week so I guess we’ll just see you all next week any parting questions or words guys bye everyone yeah Have a good day have a yeah I lost my train of thought so Have an awesome day alright guys see everybody later thanks for being here.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 227 posted first on your-t1-blog-url